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Sample Smart Cart Experiments

Common A/B tests for Smart Cart

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Written by Dylan Gifford
Updated over a week ago

A/B TESTING SMART CART

In this article we will walk through a few examples of common tests you can run in your Smart Cart via the General A/B testing feature in Rebuy to ensure the changes you're making are driving a positive impact.


ACCELERATED CHECKOUT BUTTONS VS. STANDARD CHECKOUT BUTTON ONLY

  1. Start by creating a 'General' A/B Test within the Rebuy Admin

  2. Create 1 Variation of the test leaving you with 1 Control and 1 Variant

  3. Our control will have no changes, the default state will be Smart Cart with Accelerated Payments turned ON in the Smart Cart Settings

  4. Click EDIT in Variant 1 and we will insert the following CSS

    .rebuy-cart__shop-pay-button {
    display: none !important;
    }

    .rebuy-cart .additional-checkout-buttons {
    display: none !important;
    }

  5. Done! Track and measure results. Conversion Rate will be the key KPI on this test.


FREE SHIPPING BAR VS. NO FREE SHIPPING BAR

  1. Start by creating a 'General' A/B Test within the Rebuy Admin

  2. Create 1 Variation of the test leaving you with 1 Control and 1 Variant

  3. Our control will have no changes, the default state will be Smart Cart with the Tiered Progress Bar / Free Shipping turned ON in the Smart Cart Settings

  4. Click EDIT in Variant 1 and we will insert the following CSS

    .rebuy-cart__progress-bar-container {
    display: none !important;
    }

  5. Done! Track and measure your results. If implementing a lower free shipping threshold it is possible to see a lowered AOV so running these tests beforehand can be super insightful.
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SWITCH TO SUBSCRIPTION BUTTON VS. NO SWITCH TO SUBSCRIPTION BUTTON

  1. Start by creating a 'General' A/B Test within the Rebuy Admin

  2. Create 1 Variation of the test leaving you with 1 Control and 1 Variant

  3. Our control will have no changes, the default state will be Smart Cart with Switch to Subscription turned ON in the Smart Cart Settings

  4. Click EDIT in Variant 1 and we will insert the following CSS

    .rebuy-cart__flyout-item-subscription .rebuy-button {
    display: none !important;
    }

  5. Done! Track and measure your results. The key metric to keep an eye on with this test will be Conversion Rate. If a higher number of orders are upgrading to subscription you should expect to see a slightly lower AOV.

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