A/B TESTING SMART CART
In this article we will walk through a few examples of common tests you can run in your Smart Cart via the General A/B testing feature in Rebuy to ensure the changes you're making are driving a positive impact.
ACCELERATED CHECKOUT BUTTONS VS. STANDARD CHECKOUT BUTTON ONLY
Start by creating a 'General' A/B Test within the Rebuy Admin
Create 1 Variation of the test leaving you with 1 Control and 1 Variant
Our control will have no changes, the default state will be Smart Cart with Accelerated Payments turned ON in the Smart Cart Settings
Click EDIT in Variant 1 and we will insert the following CSS
.rebuy-cart__shop-pay-button {
display: none !important;
}
.rebuy-cart .additional-checkout-buttons {
display: none !important;
}Done! Track and measure results. Conversion Rate will be the key KPI on this test.
FREE SHIPPING BAR VS. NO FREE SHIPPING BAR
Start by creating a 'General' A/B Test within the Rebuy Admin
Create 1 Variation of the test leaving you with 1 Control and 1 Variant
Our control will have no changes, the default state will be Smart Cart with the Tiered Progress Bar / Free Shipping turned ON in the Smart Cart Settings
Click EDIT in Variant 1 and we will insert the following CSS
.rebuy-cart__progress-bar-container {
display: none !important;
}Done! Track and measure your results. If implementing a lower free shipping threshold it is possible to see a lowered AOV so running these tests beforehand can be super insightful.
SWITCH TO SUBSCRIPTION BUTTON VS. NO SWITCH TO SUBSCRIPTION BUTTON
Start by creating a 'General' A/B Test within the Rebuy Admin
Create 1 Variation of the test leaving you with 1 Control and 1 Variant
Our control will have no changes, the default state will be Smart Cart with Switch to Subscription turned ON in the Smart Cart Settings
Click EDIT in Variant 1 and we will insert the following CSS
.rebuy-cart__flyout-item-subscription .rebuy-button {
display: none !important;
}Done! Track and measure your results. The key metric to keep an eye on with this test will be Conversion Rate. If a higher number of orders are upgrading to subscription you should expect to see a slightly lower AOV.