Why Use Klaviyo Events in the Rebuy Dashboard?
Rebuy's data-driven product offers present a unique opportunity to personalize Klaviyo emails and increase conversions. This integration utilizes events and event variables to connect Rebuy's powerful Data Sources to Klaviyo emails for personalized upsells and cross-sells.
To learn more about Klaviyo events, read Klaviyo’s help documentation on the subject.
Prerequisites
Before creating a Klaviyo event in Rebuy:
Connect Rebuy and Klaviyo: Ensure that your Rebuy and Klaviyo accounts are connected. If you haven't done this yet, read this help doc.
Create Data Sources and Reorder Landing Pages: For optimal personalization, set up dedicated Data Sources before creating the event. Refer to this help doc for more information on Data Source rules.
Steps to Create a Klaviyo Event
Access Klaviyo Events
Log in to your Rebuy Dashboard.
Navigate to the Klaviyo Events tab in the left-hand sidebar.
On this page, you will be able to create new Klaviyo events and manage existing ones as well. Klaviyo events can be toggled on/off, duplicated, and deleted.
Create a New Event
Click the New Event button.
In the popup window, enter a name for your event.
Select the Order Placed trigger (currently the only available trigger).
Click Create.
Configure Event Settings
On the event page, locate the Event Settings panel on the right-hand side.
Select Data Source:
Choose the appropriate Data Source that aligns with the customer's previous orders.
If you haven't created one yet, navigate to the Data Sources tab and click New Ruleset.
Add Reorder Landing Page (Optional):
If you wish to direct customers to a Reorder Landing Page, select it here.
Ensure the landing page is created beforehand.
Preview the Event
In the Event Preview section, you can review the following details:
Shopify Order ID: The order that triggered the event.
Customer Name: Name of the customer.
Date & Time: When the purchase occurred.
Product Ordered: Details of the purchased product.
Below these details, view the product recommendations generated by Rebuy based on the selected Data Source.
Send a Test Event
Click Send Test Event to dispatch a test event to your Klaviyo dashboard.
To view the test event in Klaviyo:
Navigate to the Analytics section.
Click on Metrics.
From the All Integrations dropdown, select Rebuy.
Locate and click on the metric corresponding to your newly created event.
Navigate to the Activity Feed section to see your Rebuy Test Event(s), which will be labeled as Demo Event and present in the dashboard.
Click on the Event History tab to see the history of each of your Klaviyo events in the Rebuy platform.
This event page will display a list of each event that has been created, along with a quick view of customers' information.
This list will make it easy to record which events have already been sent to Klaviyo from Rebuy.
Next Steps
After setting up the Klaviyo event:
Add Rebuy Product Recommendations to your Klaviyo Flow or Campaign: Once the Klaviyo Event in the Rebuy Dashboard is configured, you can start adding product recommendations to your Klaviyo-powered emails. Read this help doc to learn how to do so.