Why Use Klaviyo Events in the Rebuy Dashboard?
Rebuy's data-driven product offers present a unique opportunity to personalize Klaviyo emails and increase conversions. This integration utilizes events and event variables to connect Rebuy's powerful Data Sources to Klaviyo emails for personalized upsells and cross-sells.
To learn more about Klaviyo events, read Klaviyo’s help documentation on the subject.
Prerequisites
Before creating a Klaviyo event in Rebuy:
Connect Rebuy and Klaviyo: Ensure that your Rebuy and Klaviyo accounts are connected. If you haven't done this yet, read this help doc.
Create Data Sources and Reorder Landing Pages: For optimal personalization, set up dedicated Data Sources before creating the event. Refer to this help doc for more information on Data Source rules.
Current Limitations of Event Triggers
Currently, the integration exclusively supports order events as triggers for Rebuy product recommendations. Other triggers, such as browsing behavior or subscription sign-ups, are not yet available.
Steps to Create a Klaviyo Event
Access Klaviyo Events
Log in to your Rebuy Dashboard.
Navigate to the Klaviyo Events tab in the left-hand sidebar.
On this page, you will be able to create new Klaviyo events and manage existing ones as well. Klaviyo events can be toggled on/off, duplicated, and deleted.
Create a New Event
Click the New Event button.
In the popup window, enter a name for your event.
Select the Order Placed trigger (currently the only available trigger).
Click Create.
Configure Event Settings
On the event page, locate the Event Settings panel on the right-hand side.
Select Data Source:
Choose the appropriate Data Source that aligns with the customer's previous orders.
If you haven't created one yet, navigate to the Data Sources tab and click New Ruleset.
Add Reorder Landing Page (Optional):
If you wish to direct customers to a Reorder Landing Page, select it here.
Ensure the landing page is created beforehand.
Preview the Event
In the Event Preview section, you can review the following details:
Shopify Order ID: The order that triggered the event.
Customer Name: Name of the customer.
Date & Time: When the purchase occurred.
Product Ordered: Details of the purchased product.
Below these details, view the product recommendations generated by Rebuy based on the selected Data Source.
Send a Test Event
Click Send Test Event to dispatch a test event to your Klaviyo dashboard.
To view the test event in Klaviyo:
Navigate to the Analytics section.
Click on Metrics.
From the All Integrations dropdown, select Rebuy.
Locate and click on the metric corresponding to your newly created event.
Navigate to the Activity Feed section to see your Rebuy Test Event(s), which will be labeled as Demo Event and present in the dashboard.
Click on the Event History tab to see the history of each of your Klaviyo events in the Rebuy platform.
This event page will display a list of each event that has been created, along with a quick view of customers' information.
This list will make it easy to record which events have already been sent to Klaviyo from Rebuy.
Klaviyo Event troubleshooting
This section covers what to check when a Klaviyo Event you created in Rebuy is not appearing on the Klaviyo side.
Why is my Klaviyo Event not appearing in Klaviyo?
A Klaviyo Event you created in Rebuy appears in Klaviyo once a real order has been placed on your store after the event was created and set to Live. Until that first live order, the metric does not exist in Klaviyo, so Rebuy will not appear in the All Integrations dropdown under Analytics > Metrics and the event cannot be selected as a flow trigger.
Work through this in order:
Confirm the event exists in Klaviyo Events in the Rebuy dashboard and is set to Live, not off.
Confirm Integrations > Klaviyo shows a completed OAuth connection with the feature toggles visible.
Confirm the event name matches what your Klaviyo flow expects. Klaviyo's prebuilt Rebuy flow template looks for the name
[Rebuy] Order Placed, including the square brackets.Place a real order on your store, or wait for one. Rebuy sends the event when a live order comes through.
Return to Analytics > Metrics in Klaviyo, filter All Integrations to Rebuy, and open the metric.
Does Send Test Event make the metric appear in Klaviyo?
No, a test event does not make the metric available in Klaviyo, and it cannot stand in for a live order. Send Test Event in the Rebuy dashboard confirms that Rebuy can reach your connected Klaviyo account and that your Data Source returns recommendations for the order shown in Event Preview. The Sent test data successfully confirmation in Rebuy reports that Rebuy's request completed, not that Klaviyo has registered a usable metric. The metric becomes selectable after a real order.
Will Rebuy send events for orders placed before I created the event?
No, Rebuy does not backfill past orders, so orders placed before the Klaviyo Event was created and set to Live never generate the event. Only orders placed after that point send data to Klaviyo. This also means customers who ordered before setup have no Rebuy recommendations written to their Klaviyo profile, and emails referencing that profile property fall back to Klaviyo's default product feed for those customers.
Why does my Klaviyo flow show a prerequisites error for [Rebuy] Order Placed?
A prerequisites error on a Klaviyo flow that says Klaviyo has not yet received any [Rebuy] Order Placed events means the metric has not been created in your Klaviyo account yet. Klaviyo creates the metric the first time it receives that event from a live order. Once that order is processed, the error clears and you can select [Rebuy] Order Placed as the flow trigger, either through Flows > Create Flow filtered to Rebuy, or in a custom flow using the Metric block.
Next Steps
After setting up the Klaviyo event:
Add Rebuy Product Recommendations to your Klaviyo Flow or Campaign: Once the Klaviyo Event in the Rebuy Dashboard is configured, you can start adding product recommendations to your Klaviyo-powered emails. Read this help doc to learn how to do so.