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How to Create a Klaviyo Event in the Rebuy Dashboard

Klaviyo Events allow you to send personalized product recommendations in your emails, enhancing customer engagement and boosting sales.​

Kyle Panganiban avatar
Written by Kyle Panganiban
Updated yesterday

Why Use Klaviyo Events in the Rebuy Dashboard?

Rebuy's data-driven product offers present a unique opportunity to personalize Klaviyo emails and increase conversions. This integration utilizes events and event variables to connect Rebuy's powerful Data Sources to Klaviyo emails for personalized upsells and cross-sells.

To learn more about Klaviyo events, read Klaviyo’s help documentation on the subject.


Prerequisites

Before creating a Klaviyo event in Rebuy:

  • Connect Rebuy and Klaviyo: Ensure that your Rebuy and Klaviyo accounts are connected. If you haven't done this yet, read this help doc.​

  • Create Data Sources and Reorder Landing Pages: For optimal personalization, set up dedicated Data Sources before creating the event. Refer to this help doc for more information on Data Source rules.


Steps to Create a Klaviyo Event

  1. Access Klaviyo Events

    • Log in to your Rebuy Dashboard.

    • Navigate to the Klaviyo Events tab in the left-hand sidebar.​

    • On this page, you will be able to create new Klaviyo events and manage existing ones as well. Klaviyo events can be toggled on/off, duplicated, and deleted.

  2. Create a New Event

    • Click the New Event button.

    • In the popup window, enter a name for your event.

    • Select the Order Placed trigger (currently the only available trigger).

    • Click Create.​

  3. Configure Event Settings

    • On the event page, locate the Event Settings panel on the right-hand side.

    • Select Data Source:

      • Choose the appropriate Data Source that aligns with the customer's previous orders.

      • If you haven't created one yet, navigate to the Data Sources tab and click New Ruleset.

    • Add Reorder Landing Page (Optional):

      • If you wish to direct customers to a Reorder Landing Page, select it here.

      • Ensure the landing page is created beforehand.

  4. Preview the Event

    • In the Event Preview section, you can review the following details:

      • Shopify Order ID: The order that triggered the event.

      • Customer Name: Name of the customer.

      • Date & Time: When the purchase occurred.

      • Product Ordered: Details of the purchased product.

    • Below these details, view the product recommendations generated by Rebuy based on the selected Data Source.​

  5. Send a Test Event

    • Click Send Test Event to dispatch a test event to your Klaviyo dashboard.

To view the test event in Klaviyo:

  • Navigate to the Analytics section.

  • Click on Metrics.

  • From the All Integrations dropdown, select Rebuy.

  • Locate and click on the metric corresponding to your newly created event.

  • Navigate to the Activity Feed section to see your Rebuy Test Event(s), which will be labeled as Demo Event and present in the dashboard.

  • Click on the Event History tab to see the history of each of your Klaviyo events in the Rebuy platform.

    • This event page will display a list of each event that has been created, along with a quick view of customers' information.

    • This list will make it easy to record which events have already been sent to Klaviyo from Rebuy.


Next Steps

After setting up the Klaviyo event:

  • Add Rebuy Product Recommendations to your Klaviyo Flow or Campaign: Once the Klaviyo Event in the Rebuy Dashboard is configured, you can start adding product recommendations to your Klaviyo-powered emails. Read this help doc to learn how to do so.

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