Add Recommendations to Klaviyo Flows & Campaigns
Introduction
Enhance your marketing strategy and drive repeat purchases by combining Rebuy’s powerful product recommendations with Klaviyo’s email and SMS functionality. With the latest enhancements, it’s easier than ever to embed dynamic recommendations into your Klaviyo flows and campaigns:
Prebuilt Rebuy Flows in Klaviyo: Quickly set up an automated post-purchase, cross-sell, or reorder flow with event variables already configured.
Recommendations in Campaigns: Leverage the data added to the customer profile to tailor product suggestions and use a product feed as a fallback.
This guide will walk you through the following setup instructions:
Add Rebuy Recommendations to a Rebuy-Triggered Flow
Add Rebuy Recommendations to Klaviyo Campaigns
Prerequisites
Basic HTML/CSS Familiarity (optional): This is useful if you want to customize email blocks deeply, but not required if using prebuilt flows.
Add Rebuy Recommendations to a Rebuy-Triggered Flow
Overview
Rebuy has introduced 3 prebuilt flows in Klaviyo leveraging the [Rebuy] Order Placed event. These out-of-the-box flows automatically reference Rebuy event variables for product recommendations—no need to manually copy and paste code snippets or update indexes!
Some of these prebuilt flows even include a Reorder Landing Page link so you can streamline the post-purchase experience. Simply choose a Rebuy Flow, tweak the design if needed, and you’re ready to go!
Step-by-Step: Creating a Prebuilt Rebuy Flow
Open Klaviyo and Create a Flow
In Klaviyo, navigate to Flows in the main dashboard.
Click Create Flow and filter for "Rebuy" Under Integrations.
Select a Rebuy Flow
You may see options like Reorder and Recommendations, Ideal Add On Recommendations, or Personalized Recommendations.
Select the one that best fits your needs.
Review the Preconfigured Emails
Each Rebuy flow includes event variables already mapped, plus a recommended email layout.
Tip: Save these blocks as universal content so you can create your own Rebuy-triggered flows and use the recommendations there!
You’ll often see placeholders for dynamic products (e.g., a table block or product grid) referencing your Rebuy data.
Customize If Needed
Click into each email step to adjust copy, branding, or timing.
If a reorder link is included, be sure you've enabled the Reorder Landing Page in Rebuy and the Klaviyo event setting.
Optionally, add or remove steps in the flow (e.g., SMS reminders, filters, etc).
Test
Place a test order to trigger the
[Rebuy] Order Placedevent, and make sure the email you receive displays the product recommendations correctly. You can also send "Preview Data" in the Rebuy admin's event settings to test.Click "Preview" in the Klaviyo Email to see it in action!
Set it live!
(Optional) Include a Reorder Landing Page
Many merchants use Reorder Landing Pages in post-purchase flows to encourage repeat business. If your prebuilt flow doesn’t already have one, you can easily add it:
Create a Reorder Landing Page in Rebuy
In the Rebuy dashboard, go to Landing Pages > Reorder Landing Page.
Configure the page with your brand’s design, recommended products, and call-to-actions.
Copy the Reorder Page URL.
Insert the Link in Klaviyo
Open your flow email in Klaviyo.
Add a button or hyperlinked text (e.g., “Reorder Now”).
Paste the Reorder Page URL.
Save and test.
Add Rebuy Recommendations to Klaviyo Campaigns
Overview
When sending one-off campaigns (e.g., a sale announcement, holiday promo, or newsletter), you can still personalize recommendations using the data Rebuy adds to the customer profile. Klaviyo allows us to do this using something called a catalog lookup. There are 2 main methods:
Dynamic Variables (Simple): Insert code that loops through recommended products from Rebuy.
Product Feed Fallback (Simpler Setup): Use a Rebuy-powered product feed in Klaviyo.
Both methods leverage Rebuy’s logic to ensure the most relevant items appear. Below, we’ll outline the fallback method with a product feed, then briefly touch on dynamic event variables.
Create a New Section for Rebuy Recommendations
Add a new section below the product feed section.
Add a text block to the new section.
Insert the following source code into the text block.
Be sure to update the ' rebuy_recommendations ' portion of the code to mirror the "Recommendation Name" you input in the Event Settings section of the Klaviyo Event in the Rebuy Admin:
rebuy_recs=person|lookup:'rebuy_recommendations'|slice:":6" %}
Example: If your Klaviyo Event's name is "rebuy_recommendations_1" then update the code to read as:
rebuy_recs=person|lookup:'rebuy_recommendations_1'|slice:":6" %}
<div>{% with columns=4 rebuy_recs=person|lookup:'rebuy_recommendations'|slice:":6" %}
<style>
.rebuy_product_block_table {
margin: 0 auto;
width: 100%;
border-collapse: collapse;
padding: 5px;
}
.rebuy_product_block_text {
text-align: center;
padding: 3px;
}
.rebuy-product-image-cell {
height: calc(100% / 4);
text-align: center;
}
.rebuy-product-image {
max-height: 100px;
max-width: 150px;
border-radius: 5px;
}
.rebuy-product-title-cell {
height: 50px;
vertical-align: top;
text-align: center;
padding-top: 5px;
font-size: 16px;
}
.rebuy-product-price-cell {
height: 20px;
vertical-align: top;
text-align: center;
font-size: 14px;
color: #333;
}
.rebuy-button {
display: inline-block;
padding: 8px 16px;
font-size: 14px;
border-radius: 5px;
background-color: #1155cc;
font-family: "Helvetica";
text-decoration: none !important;
color: #FFFFFF !important;
margin: 5px 0;
}
@media (max-width: 768px) {
.rebuy_product_block_table {
display: block;
width: 100%;
}
.rebuy_product_block_cell {
width: 50%;
box-sizing: border-box;
float: left;
}
.rebuy_product_block_table th {
width: 100%;
}
.rebuy_product_block_table th img {
display: block;
margin: 0 auto;
}
.rebuy-product-image-cell {
height: calc(100% / 2);
}
.rebuy-product-image {
max-height: 80px;
max-width: 120px;
}
.rebuy-product-title-cell {
font-size: 14px;
}
.rebuy-product-price-cell,
.rebuy-button {
font-size: 14px;
}
}
</style>
<table class="rebuy_product_block_table">
<tbody>
<tr>{% for item in rebuy_recs %}
<td class="rebuy_product_block_cell">{% catalog item.id %}
<table class="rebuy_product_block_inner_table">
<tbody>
<tr>
<th class="rebuy-product-image-cell"><a href="{{ catalog_item.url }}"> <img class="rebuy-product-image" src="{{ catalog_item.featured_image.thumbnail.src }}" alt="{{ catalog_item.title }}"> </a></th>
</tr>
<tr>
<th class="rebuy-product-title-cell">{{ catalog_item.title }}</th>
</tr>
<tr>
<td class="rebuy-product-price-cell">
<p class="rebuy_product_block_text">{% if catalog_item.metadata|lookup:"$price" %} {% currency_format catalog_item.metadata|lookup:"$price"|floatformat:2 %} {% elif catalog_item.metadata|lookup:"price" %} {% currency_format catalog_item.metadata|lookup:"price"|floatformat:2 %} {% endif %}</p>
</td>
</tr>
<tr>
<td>
<p class="rebuy_product_block_text"><a href="{{ catalog_item.url }}" class="rebuy-button">Shop Now</a></p>
</td>
</tr>
</tbody>
</table>
{% endcatalog %}</td>
{% if forloop.counter|divisibleby:4 %}</tr>
<tr>{% endif %} {% endfor %}</tr>
</tbody>
</table>
</div>
<div>{% endwith %}</div>
Almost done!
Create a Product Feed Fallback
After creating the Klaviyo Event, you'll want to first create a Product Feed Fallback in your desired email campaign. It's important to clarify that although event variables can only typically be used in metric-triggered flow messages, Rebuy's "Send to customer profile" toggle in the Event Settings section allows Rebuy-powered recommendations to be surfaced in email campaigns.
Since some customers in an email campaign might not have past orders to trigger product recommendations from (i.e., the selected Customer Segment includes customers who don't have "Order Placed" events on their profiles), we recommend creating a Product Feed Fallback to ensure that recommendations are always surfaced.
Follow the steps below to create a Product Feed Fallback:
Navigate to your Klaviyo portal to create a new email campaign or edit an existing one.
Add a new section for the product feed with a text block(s) and insert the following conditional logic:
{% if not person|lookup:'rebuy_property_name' %}
Add a Klaviyo product feed block below the text block. If you don't have a feed created, read this help article.
Add a second text block below the product block with the following end logic:
{% endif %}
You should end up with 2 separate sections—one for the conditional product feed and another for the Rebuy Recommendations.
Step 5: Save Sections as Universal Content
Save each section as "Universal Content" so you can use them anywhere.
Name the product feed (first) section "Rebuy Recommendation Fallback".
Name the other (second) section "Rebuy Recommendations".
Step 6: Use Universal Content in Klaviyo Campaigns
In any Klaviyo email or campaign, go to the content editor.
Select the universal content you created ("Rebuy Recommendation Fallback" and "Rebuy Recommendations").
Insert the universal content into your email campaign.
(Advanced) Using Dynamic Event Variables
If you prefer granular control or want to reference the same [Rebuy] Order Placed events in a campaign, you can manually insert dynamic event variable blocks. This was the standard method before the prebuilt Rebuy flows.
For campaigns, you might use a segment triggered by certain interactions and reference the Rebuy event data if it’s stored on their profile.
Below is a simplified code snippet that loops through items in the event data:
{% if event.extra.line_items %} <table> {% for item in event.extra.line_items %} <tr> <td> <img src="{{ item.product_image_url }}" alt="{{ item.product_title }}" width="80" /> </td> <td>{{ item.product_title }}</td> <td>${{ item.product_price }}</td> </tr> {% endfor %} </table> {% else %} <p>Check out our latest products!</p> {% endif %}event.extra.line_items: This is often where Rebuy’s dynamic recommendations or item details are stored.Adjust or rename variables as needed if your data is structured differently.
FAQs
Are the prebuilt Rebuy flows free or do they cost extra?
Using the prebuilt Rebuy flows is included in your Rebuy plan. Standard Klaviyo email/SMS costs apply.What if I don’t see the
[Rebuy]prebuilt flows in Klaviyo?
Make sure that the event you named comes through as[Rebuy] Order Placed. If it is named something else like[Rebuy] Product Recs, then the prebuilt flows will not render but you can still create custom flows using that metric.