Understanding Smart Flow Analytics
Smart Flow tracking on the dashboard allows you to monitor the performance of your flows efforts and track the success of your campaigns. This feature provides valuable insights into how users are interacting with your website and helps you make data-driven decisions to improve your marketing strategy.
Understanding the Smart Flow Metrics
When viewing the flow and campaign tracking on the dashboard, you will see a variety of metrics that provide valuable information about the performance of your flows and campaigns. Let's take a closer look at each metric and what it means:
By understanding these metrics, you can gain valuable insights into the performance of your flows and campaigns and make informed decisions to improve your marketing strategy.
Smart Flow Metric Definitions
Name
The title of the flow or campaign being tracked.
Helps identify and manage different flows.
Type
Indicates the category of the flow (e.g., "Global").
Determines where and how the flow is applied.
Clicks
Total number of times the link was clicked/accessed for Link-Based Flows only.
Visitors
The number of unique users who have interacted with the flow.
Each visitor is counted only once, even if they engage multiple times.
Conversion
The percentage of the total number of orders placed over total number of visitors for the given flow.
Formula: (Total Orders / Total Visitors) × 100
Total Sales
The total revenue generated from users who interacted with the flow and completed a purchase.
Displays $0 if no sales are attributed to this flow yet.
Revenue Per Visitor (Rev Per Visitor)
The average revenue earned per unique visitor who engaged with the flow.
Formula: Total Sales / Total Visitors
Last Used
The last date the flow was interacted with by a unique visitor.
Displays (Never) if the flow hasn’t been used yet.
Status
Indicates if the flow is LIVE (active) or NOT LIVE (inactive).
Only LIVE flows track data and influence users.
Toggle Switch
Controls whether the flow's status is active or inactive.
ON = Flow is live and tracking data.
OFF = Flow is inactive and not visible to users.
Options Menu (Three Dots Icon)
Provides additional actions for managing the flow:
Edit – Modify the flow's content, settings, or targeting.
View Insights – Access additional analytics and performance data related to the flow.
Enable/Disable – Toggle the flow between active (Enable) and inactive (Disable).
Preview – See how the flow will appear to users before making it live.
Duplicate – Create a copy of the flow for reuse or testing variations.
Delete – Permanently remove the flow.