Smart Search Reporting & Analytics
Rebuy Smart Search reporting and analytics lets you track how customers are interacting with your store's search and which searches are driving revenue. The Smart Search analytics dashboard provides data on search terms, product visibility, no-result searches, and filter usage — so you can identify gaps in your catalog, optimize keywords, and improve the overall search experience.
This guide covers how to access Smart Search analytics, what each reporting table and metric means, and how to use the data to make informed merchandising decisions.
Note: Smart Search analytics is available to all merchants using Rebuy Smart Search. The analytics covered in this article are specific to the Smart Search reporting section. Smart Search data also contributes to the Widget Analytics section in the main Reports area of the Rebuy dashboard, but those metrics behave differently — see Smart Search Analytics vs. the Widget Report below.
How to Access Smart Search Analytics
To view Smart Search analytics in Rebuy, navigate to the Smart Search reporting section from the Rebuy Admin Dashboard.
Open the Rebuy Admin Dashboard.
Select Reports from the left-hand navigation menu.
Click the Smart Search Analytics tab within the Reports section.
The report loads automatically with the default date range set to Last 30 Days.
To change the reporting period, use the date picker at the top of the report. You can select a preset range (such as Today, Last 7 Days, or Last 30 Days) or set a custom date range. The report updates automatically when you make a new date selection.
Note: Smart Search reports reflect the timezone configured in your Shopify store settings. This timezone is derived from the iana_timezone field in your store's Shopify admin data. Both the dashboard view and any exported reports use this same timezone.
At-a-Glance Metrics
The At-a-Glance section at the top of the Smart Search analytics dashboard provides three high-level metrics that summarize your store's search performance over the selected date range. These metrics give you a quick snapshot of search activity before you dive into the detailed reporting tables.
Metric | What it measures |
Search Revenue | Total revenue attributed to Smart Search during the selected period. Revenue is attributed when a customer uses search, clicks on a product in the results, adds it to the cart, and completes a purchase. Items added from the search results page, Quick View, or a product detail page (PDP) reached through search all count toward this metric. |
Number of Searches | Total number of individual searches performed by all customers during the selected period. Each search query counts as one search — if a single customer searches for "tee" and then "ball," that counts as 2 searches. |
Sessions with Search | The percentage of total store sessions in which at least one search was performed. If 2 out of 100 sessions included a search, Sessions with Search is 2%. A single session with multiple searches still counts as one session. |
Each metric includes a trend chart showing performance over time for the selected date range.
Smart Search Analytics vs. the Widget Report
Smart Search analytics metrics update in real time, which means you can see the latest search activity as it happens. However, there is an important distinction between Smart Search analytics and the Widget Report in Rebuy's main Reports section — and understanding this difference will help you use each report correctly.
Smart Search analytics are powered by browser-based analytic events. These events depend on the customer's browser successfully sending tracking data back to Rebuy. If a browser blocks or fails to send a tracking event — due to ad blockers, network issues, or other client-side factors — that data point may be missing from Smart Search analytics.
The Widget Report, by contrast, uses server-side line item attribution to track Smart Search revenue. Because it does not depend on browser events, it is 100% accurate for revenue tracking.
Important: Always use the Widget Report as your source of truth for Smart Search revenue figures. Use Smart Search analytics for understanding search behavior patterns — what customers are searching for, which products are appearing, and what is or is not converting.
Understanding the Smart Search Reporting Tables
The Smart Search analytics dashboard includes four reporting tables, each accessible via its own tab: Top Searches, Top Products, No Results, and Top Filters. Each table gives you a different view of how customers interact with your store's search.
Top Searches
The Top Searches table shows which search terms customers are entering most frequently and how well those terms are converting into revenue. Use this table to identify high-traffic search terms that are not driving sales, find opportunities to improve keyword coverage, and prioritize which product recommendations or synonyms to configure.
Column | Definition |
Term | The search term entered by a customer (e.g., "tee"). |
Queries | The number of times this specific term was searched during the selected period. |
Revenue | Total revenue (in dollars) attributed to purchases that originated from this search term. |
CR (Conversion Rate) | The percentage of searches for this term that resulted in a purchase. Calculated as: purchases from this term's search results ÷ total searches for this term. |
Add to Cart | The percentage of searches for this term that resulted in a product being added to the cart. Products can be added from the search results page or from a product detail page (PDP) reached through search. |
Rev Per User | Revenue attributed to this search term divided by the number of unique users who searched for it. |
Exit Events | The number of times a customer searched for this term, saw the results, and took no further action (no clicks, no add-to-cart, no purchase). Note: if a customer searches for "tee" and then changes their search to "ball," this does not count as an exit event for "tee." |
Clickthrough | The number of times a customer clicked on a product from this term's search results to view its product page. Clickthrough rate is calculated as: clickthroughs ÷ total searches for this term. For example, if "tee" was searched 10 times and 1 user clicked a product, the clickthrough rate is 10%. |
Top Products
The Top Products table shows which products are appearing most frequently in search results and how those products are performing in terms of clicks, add-to-cart actions, and revenue. Use this table to identify high-performing products, spot underperforming products with high visibility but low conversion, and make merchandising decisions about which products to feature or promote.
Column | Definition |
Product | The product name and thumbnail image. |
Impressions | The number of times this product appeared in a set of search results that a customer viewed. If a customer searches for "tee," "blue," and "blue tee" and this product appears in all three result sets, that counts as 3 impressions. Products on result pages the customer did not view are not counted. |
Clickthrough | The percentage of impressions that resulted in a customer clicking through to the product's detail page. Calculated as: clicks ÷ impressions. |
Add to Cart | The percentage of impressions that resulted in the product being added to the cart, either from the search results page or the product detail page. |
Revenue | Total revenue (in dollars) attributed to purchases of this product that originated from search. |
Rev Per User | Revenue from this product divided by the number of unique users who purchased it through search. |
CR (Conversion Rate) | The percentage of impressions that resulted in a purchase. Calculated as: purchases ÷ impressions. |
Variant-level data: When you expand a product row, the Top Products table shows variant-level sales data with three additional columns:
Column | Definition |
Count | The number of times this specific variant was purchased through search. |
Revenue | Revenue attributed to this specific variant. |
% of Total | This variant's share of all variant purchases for the parent product. |
No Results
The No Results table shows search terms that customers entered but that returned zero results from your catalog. Use this table to identify gaps in your product catalog or keyword configuration that may be costing you conversions. Each term in this table represents a missed opportunity — a customer searched for something and found nothing.
Column | Definition |
Term | The search term that returned no results. |
Count | The number of times this term was searched during the selected period. |
Tip: Review the terms in this table and determine whether each one represents a product you carry (but whose keywords or synonyms need updating), a product you don't carry but customers are looking for, or a misspelling that should be mapped as a synonym. Adding synonyms or keyword mappings for high-count No Results terms can directly improve your search conversion rate.
Top Filters
The Top Filters table shows which search filters customers are using most frequently when refining their search results. Use this table to understand which filtering options matter most to your customers and to ensure those filters are well-configured in your Smart Search settings.
Column | Definition |
Filter | The name of the filter (e.g., "Color," "Size," "Brand"). |
Count | The total number of times this filter was selected during the selected period. |
Filter value breakdown: When you expand a filter row, you can see the specific attribute values customers selected within that filter:
Column | Definition |
Value | The specific attribute value selected (e.g., "Red" under the "Color" filter). |
Count | The number of times this specific value was used. |
% of Total | This value's share of all selections for the parent filter. |
Frequently Asked Questions About Search Analytics
What timezone are Smart Search reports generated in?
Smart Search analytics reports reflect the timezone configured in your Shopify store settings. The timezone is derived from the iana_timezone field in your store's Shopify admin data. Both the web dashboard view and any exported reports use this same timezone, so all data is consistent regardless of how you access it.
How often do Smart Search analytics metrics update?
Smart Search analytics metrics update in real time. You can access and analyze the latest search data as it comes in without waiting for a daily refresh. However, the Widget Report in Rebuy's main Reports section — which also includes Smart Search revenue data — refreshes only once every 24 hours.
How does Smart Search revenue attribution work?
Smart Search revenue attribution tracks revenue generated from purchases that originated through a search interaction. When a customer uses Smart Search and adds an item to the cart, Rebuy adds hidden line item properties to capture the attribution source (search results page, Quick View, or product detail page). When that item is purchased, the revenue is attributed to Smart Search as Rebuy Generated Revenue (RGR).
For example: a customer searches for "tee," clicks "blue tee" in the results, adds it to the cart, and completes the purchase. The revenue from that transaction is attributed to Smart Search.
Why does the revenue in Smart Search analytics not match the Widget Report?
Revenue discrepancies between Smart Search analytics and the Widget Report are expected and are caused by a difference in how each report collects data. Smart Search analytics uses browser-based analytic events that depend on the customer's browser successfully sending tracking data. If a browser blocks or fails to send a tracking event — due to ad blockers, privacy settings, or network issues — that revenue may not appear in Smart Search analytics.
The Widget Report uses server-side line item attribution, which does not depend on browser events and is 100% accurate. Always use the Widget Report as your source of truth for Smart Search revenue. Use Smart Search analytics for understanding search behavior and patterns, not for precise revenue reporting.
Can I export Smart Search analytics data?
Yes, Smart Search analytics data can be exported directly from the reporting dashboard. Use the export option within the Smart Search reporting section to download data for the selected date range and reporting table.
What does "Sessions with Search" mean?
"Sessions with Search" is a metric in the At-a-Glance section of Smart Search analytics. It represents the percentage of total store sessions during the selected period in which at least one search was performed. A session is counted once regardless of how many searches the customer performs during that session — if a customer searches for "tee" and then "ball" in the same visit, that counts as one session with search, not two.
Where can I find Smart Search data in the main Rebuy reports?
Smart Search metrics are also included in the Widget Analytics section under the main Reports area of the Rebuy dashboard. The Widget Report includes Smart Search revenue data tracked via server-side line item attribution, which is more accurate than the browser-based events used in Smart Search analytics. Widget Report metrics refresh once every 24 hours, while Smart Search analytics update in real time.
Troubleshooting Smart Search Analytics
Smart Search analytics revenue does not match the Widget Report revenue
If the revenue shown in Smart Search analytics differs from the Widget Report, this is expected behavior. Smart Search analytics relies on browser-based analytic events, which can be incomplete if a customer's browser blocks tracking due to ad blockers, privacy settings, or network issues. The Widget Report uses server-side line item attribution, which captures every transaction regardless of browser behavior.
Resolution: Use the Widget Report for accurate revenue tracking. Use Smart Search analytics for behavioral insights such as search term popularity, clickthrough rates, and no-results gaps.
Smart Search metrics appear incomplete or lower than expected
If Smart Search analytics show fewer searches, lower revenue, or missing data compared to expectations, the most likely cause is incomplete browser event tracking. Factors that can interfere include ad blockers, aggressive privacy settings, network interruptions, or JavaScript errors on the storefront.
Resolution: Smart Search analytics should be treated as a behavioral trends tool, not an exact accounting system. For precise revenue and conversion figures, reference the Widget Report. If you believe data is missing beyond what browser tracking limitations would explain, contact Rebuy Support with your store URL, the affected date range, and the specific metrics in question.