Understanding the Performance Report
The Performance Report is your go-to tool for a comprehensive breakdown of how Rebuy is contributing to your platform’s success. It consolidates key analytics, focusing on metrics that are most relevant for evaluating Rebuy’s impact on your company’s growth.
Key Notes About the Report
Average Order Value (AOV):
Rebuy’s AOV does not include shipping or discounts.
Taxes are also excluded from AOV calculations, which may result in differences compared to Shopify’s reported AOV.
Post-Refund Adjustments:
The report reflects post-refund values.
Purchases made within the reporting period that are later refunded will be accounted for and adjusted in the data.
This report encompasses all Rebuy products such as dynamic bundles, checkout, PDPs widgets, search, etc. If you are interested in learning more about Post Purchase analytics, you can head over to the Post Purchase Analytics Report article.
How to Access and Use the Performance Report
Accessing the Report
Navigate to the Rebuy Admin Dashboard.
Go to the Reports page.
The Performance Report will automatically open, displaying analytics for the "Last 30 Days."
Customizing the Report Interval
Use the date picker to select your preferred time range.
Choose from preset options like "Today," "Yesterday," "Last 30 days," and more.
Once a time period is selected, the report will automatically refresh to display data for the chosen interval.
This flexibility makes it easy to analyze Rebuy’s performance across different time frames. 📊
We have separated the Performance Report and Post Purchase Analytics into two different tabs. When the 'Report' tab is open, you will see 'Post Purchase Analytics' as an available sub-header underneath it. You can run the reports and swap between the two tabs as you wish.
Understanding the KPI Cards: Sales, Orders, and AOV
In this section, you'll find three KPI cards, each representing a significant metric that highlights the combined impact of all Rebuy products on your platform. These KPIs provide a quick snapshot of Rebuy's overall performance.
Sales and Orders Cards
Feature a pie chart dividing metrics into Rebuy and Non-Rebuy contributions.
Combined, these metrics represent your store's total sales and orders for the selected period.
Include percentages that show the proportion of sales and orders directly attributed to Rebuy’s impact.
AOV (Average Order Value) Card
Provides insights into the percentage increase that Rebuy has contributed to AOV calculations.
Highlights the impact of Rebuy on boosting overall order value for your store.
Analytics Definitions
Type | Definition |
Total Order Count | The total number of orders that have gone through your store. |
Total Sales | The total number of sales, in your store's currency, that have gone through your store. |
Rebuy Orders | The total number of orders that have gone through your store with at least one Rebuy Add On. |
Rebuy Sales | The total number of sales, in your store's currency, that have gone through your store via Rebuy Add Ons. |
Percent of Orders w/ Rebuy Add On | "Orders w/ Rebuy Add On" as a percent of "Total Order Count." |
Rebuy Sales as Percent of Total | "Rebuy Sales" as a percent of "Total Sales." |
AOV Without Rebuy | The calculated Average Order Value BEFORE accounting for Rebuy Sales. (doesn't include taxes) |
Rebuy AOV | The calculated Average Order Value AFTER accounting for Rebuy Sales. (doesn't include taxes) |
Rebuy AOV Boost | The % increase of Rebuy AOV compared to AOV Without Rebuy (doesn't include taxes) |
Charts & Tables in the Performance Report
The Performance Report includes various charts and tables that provide a visual and organized representation of Rebuy’s contribution to your store’s performance.
Included Charts & Tables:
Daily Sales Chart: Visualize daily order trends within the selected reporting period.
Attribution by Type: Breaks down sales and orders attributed to different Rebuy types.
Attribution by Widget: Shows performance metrics for specific widgets used in Rebuy.
Attribution Tables:
Organized into tabs located above the table.
If data exists for a specific attribution category, it will appear as a tab.
Tabs without data remain hidden for a cleaner interface.
Daily Sales
The Daily Sales chart is a line graph that represents the add-on sales generated by Rebuy during the selected reporting period.
What Are Add-On Sales?
Add-on sales refer to the additional purchases made by customers as a direct result of Rebuy's influence. These sales highlight how effectively Rebuy drives incremental revenue for your store.
Sales Attribution by Type
The Sales Attribution by Type section categorizes sales data into distinct attribution types, offering insights into how various elements of Rebuy contribute to your overall sales performance.
Key Features:
Attribution Buckets:
Groups sales data into specific categories or "buckets."
Each attribution type may encompass multiple data sources and associated widgets.
Data Views:
Toggle between a table view or a chart view for a flexible display of the data.
Type | Definition |
Product Discovery | Orders made by a customer that navigates to the Product Page from a Rebuy widget. |
Rebuy Shopify Checkout | Orders made by a customer using a Rebuy widget placed on the Shopify Checkout Page. |
Rebuy Product | Orders with items added from a Product Cross-Sell widget. |
Rebuy Cart | Orders with items added from any cart type widget. |
Rebuy Switch-to-Subscription | Orders with items added from any switch-to-subscription or Selling Plans widget. |
Rebuy Switch to One-Time | Orders that were added to cart as a subscription and then downgraded to a one-time order. This feature can be toggled off if needed - learn more here. |
Rebuy Product Upsell | Orders with items added from the Product Upsell widget. |
Rebuy Dynamic Product Bundle | Orders with items added from a Dynamic Bundle widget. |
Rebuy Gift with Purchase | Orders with items added from the Rebuy Gift with Purchase Widget. |
Rebuy Shopify Checkout Extensions | Orders with items added from a Rebuy Shopify Checkout Extensions widget |
Rebuy Post Purchase Extension | Orders with items added from a Rebuy Post Purchase Extension workflow |
Rebuy Tiered Progress Bar | Orders with items added from the Tiered Progress Bar in the Smart Cart |
Rebuy Buy More Save More | Orders with items added using the Buy More Save More button in the Smart Cart |
Rebuy Smart Links | Orders with items that were added from a session initiated via a Rebuy Smart Link |
Rebuy Klaviyo Event | Orders with items that were added from a session initiated via a Klaviyo Event |
Rebuy Reorder | Orders with items that were added from a session initiated via a Reorder Landing Page link |
Subscription Reactivation | Orders with items that came from a Reactivation Landing Page |
Smart Search | Rebuy sales by Add-to-Cart Origin within Smart Search |
Sales Attribution by Widget
The Sales Attribution by Widget report delivers a detailed breakdown of how each individual widget is performing, helping you analyze their contribution to sales.
Key Features:
Widget Performance Analysis:
Displays data for each widget based on its unique impact on sales.
Widget names in the report align with the merchant's custom naming conventions and corresponding Rebuy widget IDs.
Flexible Data Views:
Toggle between a table view or a chart view to visualize the data in the way that suits you best.
Sales Attribution by Subscription
Sales Attribution by Subscription breaks down Rebuy-attributed subscriptions into two buckets: First Time & Renewal. This helps you measure the impact of Rebuy Switch to Subscription products in terms of net new subscriptions as well as ongoing subscriptions that have continued beyond their initial conversion.
Note: If a customer switches to a subscription, all subsequent subscription orders will also be attributed to Rebuy.
Key Features:
Subscription Event Analysis:
Provides insights into segmentation of net new subscriptions for the period versus attributed subscriptions that have renewed from previous periods.
Flexible Data Views:
Toggle between a table view or a chart view for a customizable visualization experience.
Type | Definition |
Subscription First Time | Initial order Subscriptions attributed to Rebuy's Switch to Subscription |
Subscription Renewal | Renewal order Subscriptions previously initialized from Rebuy's Switch to Subscription |
Sales Attribution by Smart Search Source
The Sales Attribution by Smart Search Source report provides a breakdown of Rebuy sales based on the Add-to-Cart Origin within Smart Search features.
Key Features:
Add-to-Cart Origin Analysis:
Shows where customers are adding products to their carts while using Smart Search.
Offers insights into the effectiveness of specific search-related features in driving sales.
Flexible Data Views:
Toggle between a table view or a chart view to explore the data in your preferred format.
Type | Definition |
Product Page | RGR credited to Smart Search recommendations guiding customers to the Product Detail Page (PDP) and resulting in an Add-to-Cart (ATC) action. |
Results Page | RGR credited to Smart Search recommendations featured on the results page that led to an Add-to-Cart (ATC) action. |
Quick View | RGR credited to Smart Search recommendations leading to Add-to-Cart (ATC) actions on the Quick View page. |
Q: How does Smart Search attribution work?
A: When a customer interacts with Smart Search and adds an item to the cart, the revenue generated from that purchase is attributed to Smart Search. This means that any item added to the cart directly from the search results page, quick view, or from the product detail page (PDP) after using search will count towards Smart Search RGR.
Q: Why does the data in the Search Dashboard sometimes differ from the Performance Report?
A: The Search Dashboard relies on analytic events sent by the client’s browser. If a browser fails to send these events, some interactions may not be captured, leading to occasional discrepancies. In contrast, the Performance Report pulls data from line item attribution, providing a more accurate record of interactions and revenue.
Q: Which report should I trust for accurate revenue tracking?
A: For 100% accurate revenue tracking, rely on the Performance Report. This report is based on direct line item attribution, ensuring that all revenue generated through search-related widgets is consistently tracked.
Sales Attribution by Rebuy Klaviyo Event
The Sales Attribution by Rebuy Klaviyo Event report offers a detailed breakdown of Rebuy sales attributed to specific events triggered within the Klaviyo platform.
Key Features:
Klaviyo Event Analysis:
Displays which Klaviyo events are driving sales through Rebuy.
Provides insights into the effectiveness of email and automation campaigns in generating revenue.
Flexible Data Views:
Toggle between a table view or a chart view for a customizable visualization experience.
Report Download
The Report Download feature allows you to export detailed order data for in-depth analysis.
How It Works:
Click the Report Download button.
A CSV file download will be queued.
Once the download is complete, the file will appear in your browser's Downloads folder.
What’s Included in the Report:
Comprehensive order line data from Shopify.
Details on Rebuy attribution, sources, and other relevant metrics.
Information for each line item purchased by customers during the selected reporting period.
Note: Depending on report size, this download may taken a few minutes. A message will appear on your screen to signify that our report engine is fetching your request. You may open a new tab and continue working without fear of interruption. Please ensure that you have pop-ups enabled on your browser for rebuyengine.com, otherwise the report may not land in your Downloads folder.
Examples of Rebuy Generated Revenue
This is an example of how an order might look in Shopify when using Rebuy on your store. This order is segmented by color so that we can highlight and explain which contribute to Rebuy Generated Revenue (RGR) and which do not.
Red - Additional details
This attribution signifies that the order passed through Rebuy Smart Cart. This is not RGR, it simply indicates that Smart Cart was used.
Green - First line item
This item was added using the stores native features and is not counted as RGR.
Any item added directly from the store without using Rebuy is not attributed to Rebuy.
Blue - Multiple line items
These items were added using a variety of Rebuy Products and therefore each item counts as RGR.
All items that are added because of Rebuy will carry Rebuy Attribution data.
In orange you can see various data such as the widget ID or the name of the feature used (ex: Rebuy Switch to Subscription) so you know which Rebuy product added each item.
For a full list of possible Rebuy Attribution data please see the Sales Attribution by Type section above.
Checkout our FAQs if you have any questions. If you still need assistance then reach out to support!