Understanding the Performance Report
The Performance Report is your go-to tool for a comprehensive breakdown of how Rebuy is contributing to your platform’s success. It consolidates key analytics, focusing on metrics that are most relevant for evaluating Rebuy’s impact on your company’s growth.
Key Notes About the Report
Average Order Value (AOV):
Rebuy’s AOV does not include shipping or discounts.
Taxes are also excluded from AOV calculations, which may result in differences compared to Shopify’s reported AOV.
Post-Refund Adjustments:
The report reflects post-refund values.
Purchases made within the reporting period that are later refunded will be accounted for and adjusted in the data.
This report encompasses all Rebuy products such as dynamic bundles, checkout, PDPs widgets, search, etc. If you are interested in learning more about Post Purchase analytics, you can head over to the Post Purchase Analytics Report article.
How to Access and Use the Performance Report
Accessing the Report
Navigate to the Rebuy Admin Dashboard.
Go to the Reports page.
The Performance Report will automatically open, displaying analytics for "Today."
Customizing the Report Interval
Use the date picker to select your preferred time range.
Choose from preset options like "Today," "Yesterday," "Last 30 days," and more.
Once a time period is selected, the report will automatically refresh to display data for the chosen interval.
This flexibility makes it easy to analyze Rebuy’s performance across different time frames. 📊
We have separated the Performance Report and Post Purchase Analytics into two different tabs. When the 'Report' tab is open, you will see 'Post Purchase Analytics' as an available sub-header underneath it. You can run the reports and swap between the two tabs as you wish.
Understanding the KPI Cards: Sales, Orders, and AOV
In this section, you'll find three KPI cards, each representing a significant metric that highlights the combined impact of all Rebuy products on your platform. These KPIs provide a quick snapshot of Rebuy's overall performance.
Sales and Orders Cards
Feature a pie chart dividing metrics into Rebuy and Non-Rebuy contributions.
Combined, these metrics represent your store's total sales and orders for the selected period.
Include percentages that show the proportion of sales and orders directly attributed to Rebuy’s impact.
AOV (Average Order Value) Card
Provides insights into the percentage increase that Rebuy has contributed to AOV calculations.
Highlights the impact of Rebuy on boosting overall order value for your store.
Analytics Definitions
Type | Definition |
Total Order Count | The total number of orders that have gone through your store. |
Total Sales | The total number of sales, in your store's currency, that have gone through your store. |
Rebuy Orders | The total number of orders that have gone through your store with at least one Rebuy Add On. |
Rebuy Sales | The total number of sales, in your store's currency, that have gone through your store via Rebuy Add Ons. |
Percent of Orders w/ Rebuy Add On | "Orders w/ Rebuy Add On" as a percent of "Total Order Count." |
Rebuy Sales as Percent of Total | "Rebuy Sales" as a percent of "Total Sales." |
AOV Without Rebuy | The calculated Average Order Value BEFORE accounting for Rebuy Sales. (doesn't include taxes) |
Rebuy AOV | The calculated Average Order Value AFTER accounting for Rebuy Sales. (doesn't include taxes) |
Rebuy AOV Boost | The % increase of Rebuy AOV compared to AOV Without Rebuy (doesn't include taxes) |
Charts & Tables in the Performance Report
The Performance Report includes various charts and tables that provide a visual and organized representation of Rebuy’s contribution to your store’s performance.
Included Charts & Tables:
Daily Sales Chart: Visualize daily order trends within the selected reporting period.
Attribution by Type: Breaks down sales and orders attributed to different Rebuy types.
Attribution by Widget: Shows performance metrics for specific widgets used in Rebuy.
Attribution Tables:
Organized into tabs located above the table.
If data exists for a specific attribution category, it will appear as a tab.
Tabs without data remain hidden for a cleaner interface.
Daily Sales
The Daily Sales chart is a line graph that represents the add-on sales generated by Rebuy during the selected reporting period.
What Are Add-On Sales?
Add-on sales refer to the additional purchases made by customers as a direct result of Rebuy's influence. These sales highlight how effectively Rebuy drives incremental revenue for your store.
Sales Attribution by Type
The Sales Attribution by Type section categorizes sales data into distinct attribution types, offering insights into how various elements of Rebuy contribute to your overall sales performance.
Key Features:
Attribution Buckets:
Groups sales data into specific categories or "buckets."
Each attribution type may encompass multiple data sources and associated widgets.
Data Views:
Toggle between a table view or a chart view for a flexible display of the data.
Type | Definition |
Product Discovery | Orders made by a customer that navigates to the Product Page from a Rebuy widget. |
Rebuy Shopify Checkout | Orders made by a customer using a Rebuy widget placed on the Shopify Checkout Page. |
Rebuy Product | Orders with items added from a Product Cross-Sell widget. |
Rebuy Cart | Orders with items added from any cart type widget. |
Rebuy Switch-to-Subscription | Orders with items added from any switch-to-subscription or Selling Plans widget. |
Rebuy Switch to One-Time | Orders that were added to cart as a subscription and then downgraded to a one-time order. This feature can be toggled off if needed - learn more here. |
Rebuy Product Upsell | Orders with items added from the Product Upsell widget. |
Rebuy Dynamic Product Bundle | Orders with items added from a Dynamic Bundle widget. |
Rebuy Gift with Purchase | Orders with items added from the Rebuy Gift with Purchase Widget. |
Rebuy Shopify Checkout Extensions | Orders with items added from a Rebuy Shopify Checkout Extensions widget |
Rebuy Post Purchase Extension | Orders with items added from a Rebuy Post Purchase Extension workflow |
Rebuy Tiered Progress Bar | Orders with items added from the Tiered Progress Bar in the Smart Cart |
Rebuy Buy More Save More | Orders with items added using the Buy More Save More button in the Smart Cart |
Rebuy Smart Links | Orders with items that were added from a session initiated via a Rebuy Smart Link |
Rebuy Klaviyo Event | Orders with items that were added from a session initiated via a Klaviyo Event |
Rebuy Reorder | Orders with items that were added from a session initiated via a Reorder Landing Page link |
Subscription Reactivation | Orders with items that came from a Reactivation Landing Page |
Smart Search | Rebuy sales by Add-to-Cart Origin within Smart Search |
Sales Attribution by Widget
The Sales Attribution by Widget report delivers a detailed breakdown of how each individual widget is performing, helping you analyze their contribution to sales.
Key Features:
Widget Performance Analysis:
Displays data for each widget based on its unique impact on sales.
Widget names in the report align with the merchant's custom naming conventions and corresponding Rebuy widget IDs.
Flexible Data Views:
Toggle between a table view or a chart view to visualize the data in the way that suits you best.
Sales Attribution by Smart Search Source
The Sales Attribution by Smart Search Source report provides a breakdown of Rebuy sales based on the Add-to-Cart Origin within Smart Search features.
Key Features:
Add-to-Cart Origin Analysis:
Shows where customers are adding products to their carts while using Smart Search.
Offers insights into the effectiveness of specific search-related features in driving sales.
Flexible Data Views:
Toggle between a table view or a chart view to explore the data in your preferred format.
Type | Definition |
Product Page | RGR credited to Smart Search recommendations guiding customers to the Product Detail Page (PDP) and resulting in an Add-to-Cart (ATC) action. |
Results Page | RGR credited to Smart Search recommendations featured on the results page that led to an Add-to-Cart (ATC) action. |
Quick View | RGR credited to Smart Search recommendations leading to Add-to-Cart (ATC) actions on the Quick View page. |
Q: How does Smart Search attribution work?
A: When a customer interacts with Smart Search and adds an item to the cart, the revenue generated from that purchase is attributed to Smart Search. This means that any item added to the cart directly from the search results page, quick view, or from the product detail page (PDP) after using search will count towards Smart Search RGR.
Q: Why does the data in the Search Dashboard sometimes differ from the Performance Report?
A: The Search Dashboard relies on analytic events sent by the client’s browser. If a browser fails to send these events, some interactions may not be captured, leading to occasional discrepancies. In contrast, the Performance Report pulls data from line item attribution, providing a more accurate record of interactions and revenue.
Q: Which report should I trust for accurate revenue tracking?
A: For 100% accurate revenue tracking, rely on the Performance Report. This report is based on direct line item attribution, ensuring that all revenue generated through search-related widgets is consistently tracked.
Sales Attribution by Rebuy Klaviyo Event
The Sales Attribution by Rebuy Klaviyo Event report offers a detailed breakdown of Rebuy sales attributed to specific events triggered within the Klaviyo platform.
Key Features:
Klaviyo Event Analysis:
Displays which Klaviyo events are driving sales through Rebuy.
Provides insights into the effectiveness of email and automation campaigns in generating revenue.
Flexible Data Views:
Toggle between a table view or a chart view for a customizable visualization experience.
Report Download
The Report Download feature allows you to export detailed order data for in-depth analysis.
How It Works:
Click the Report Download button.
A CSV file download will be queued.
Once the download is complete, the file will appear in your browser's Downloads folder.
What’s Included in the Report:
Comprehensive order line data from Shopify.
Details on Rebuy attribution, sources, and other relevant metrics.
Information for each line item purchased by customers during the selected reporting period.
Note: Depending on report size, this download may taken a few minutes. A message will appear on your screen to signify that our report engine is fetching your request. You may open a new tab and continue working without fear of interruption. Please ensure that you have pop-ups enabled on your browser for rebuyengine.com, otherwise the report may not land in your Downloads folder.
Examples of Rebuy Generated Revenue
This is an example of how an order might look in Shopify when using Rebuy on your store. This order is segmented by color so that we can highlight and explain which contribute to Rebuy Generated Revenue (RGR) and which do not.
Red - Additional details
This attribution signifies that the order passed through Rebuy Smart Cart. This is not RGR, it simply indicates that Smart Cart was used.
Green - First line item
This item was added using the stores native features and is not counted as RGR.
Any item added directly from the store without using Rebuy is not attributed to Rebuy.
Blue - Multiple line items
These items were added using a variety of Rebuy Products and therefore each item counts as RGR.
All items that are added because of Rebuy will carry Rebuy Attribution data.
In orange you can see various data such as the widget ID or the name of the feature used (ex: Rebuy Switch to Subscription) so you know which Rebuy product added each item.
For a full list of possible Rebuy Attribution data please see the Sales Attribution by Type section above.
FAQs
How current is the reporting data?
How current is the reporting data?
The Sales, Orders & AOV section of the Performance Report has a 24-hour processing window. All other data on the Reports dashboard page such as "Sales Attribution by Type" and "Sales Attribution by Widget" is real-time data.
What timezone are reports generated in?
What timezone are reports generated in?
The reports reflect the merchant's timezone configured in Shopify, which is derived from the "iana_timezone" field in the "shopify_shop_data" admin data of the store on Shopify. Both web and exports use the same timezone.
What does the "Discounts" metric refer to for Sales Attribution by Widget?
What does the "Discounts" metric refer to for Sales Attribution by Widget?
The "Discounts" metric refers to the product's original price in Shopify minus its final price in the Shopify Order, therefore reflecting the difference in price (after any discounts are applied).
Are refunds included in the Performance Report?
Are refunds included in the Performance Report?
The dashboard for aggregating reports and the end-of-quarter Report Engine-based reports take into account the refunds. The billable RGR is derived from the data aggregation, meaning that payment for refunded orders should no longer be made.
How do the attributions work?
How do the attributions work?
The “product discovery” attribution window is activated only when a customer clicks on a product to view the product detail page from a Rebuy widget, which may be through the Smart Cart’s cross-selling feature or a product page widget for example. Once the customer clicks, Rebuy sets a cookie for a 24 hour attribution window. After 24 hours the cookie expires and is removed. If the customer adds the product to their cart during the attribution window, Rebuy will include hidden line item properties for “product discovery” attribution and the Widget ID, allowing you to track the recommendation’s source.
Example 1 - YES Attribution
If you tap a product displayed through a Rebuy widget, the 24 hour attribution window is started. You will then land on the product detail page where you can learn more about the product. If you then add the product to the cart, Rebuy will add the hidden line item properties to the item for tracking.
Example 2 - NO Attribution
If you tap a product displayed through a Rebuy widget, the 24 hour attribution window is started. You will then land on the product detail page where you can learn more about the product. If you decide to think about the purchase and come back the following day (24 hours or later) and add the product to the cart, Rebuy will NOT add any hidden line item properties to the item.
Once line item properties are added to a cart item they are never removed. So if an item is added to the cart during the attribution window, the item will have the hidden properties. If the customer then waits two days before purchasing their cart, the product discovery sourced item will still have the hidden properties and the purchased item will show up in your reporting.
Does Smart Cart Attributions contribute to RGR?
Does Smart Cart Attributions contribute to RGR?
No, Smart Cart Attributions do not contribute to Rebuy Generated Revenue. You can read more about those attributes in the Smart Cart Attributions doc.
Is Rebuy attribution cookie-based?
Is Rebuy attribution cookie-based?
No, Rebuy attribution is not cookie-based. It relies on line item properties on each product.
How long does a product with Rebuy attribution stay in a customer's cart?
How long does a product with Rebuy attribution stay in a customer's cart?
The duration a product stays in a customer's cart is determined by the browser's caching mechanism. All products, regardless of Rebuy attribution can remain in the cart unless the customer clears their browser cache or deletes those items.
Does a product's Rebuy attribution persist through browser updates or cache clearing?
Does a product's Rebuy attribution persist through browser updates or cache clearing?
A product's Rebuy attribution will persist in a customer's cart unless the customer actively clears their browser cache. Browser updates do not automatically clear cache, so the attribution remains as long as the product is in the cart.
How does Rebuy attribution work with subscription products?
How does Rebuy attribution work with subscription products?
When a subscription product renews, the same item (including any line item properties) gets renewed. This means that even if a widget is deleted or the Switch to Subscription feature in Smart Cart is toggled off, Rebuy attribution will still be effective for renewed subscription products.
Will I see Rebuy attribution in their reporting if a product sits in a cart for a long time before checkout?
Will I see Rebuy attribution in their reporting if a product sits in a cart for a long time before checkout?
Yes, you will see the Rebuy attribution in the reporting analytics even if the product has been in a customer's cart for an extended period. As long as the product is active and in stock at the time of checkout, the attribution will be reflected in the reporting.
How does attribution work if a customer interacts with multiple widgets before adding an item to the cart?
How does attribution work if a customer interacts with multiple widgets before adding an item to the cart?
Attribution is based on the last Rebuy attributable feature that influences the addition of an item to the cart. If a customer interacts with multiple widgets, the last one they engage with before adding the item to the cart will receive attribution credit.
Example: In a scenario where a customer searches for a product, then goes to the product detail page (PDP) and adds the product through a bundle instead, what attribution will be assigned?
In this case, if the customer adds the product through a bundle after being directed from a search result, the attribution will be assigned to the bundle widget, overriding the Smart Search attribution. While the search actions and clickthrough will register to the Search analytics, neither an Add-to-Cart (ATC) nor conversion will register in those metrics.
Can a single line item have multiple attributions?
Can a single line item have multiple attributions?
No, only one attribution is assigned to a single line item. The final value of the _attribution attribute determines the allocated attribution.
How can we test attribution behavior?
How can we test attribution behavior?
You can replicate different scenarios in your test store and then view cart.js to see which attributions are currently set, without needing to complete the checkout process. If you are testing on a development store then you can view the attributions in the order details as outlined above.