Overview
Within this section, you will find a collection of six cards, each representing a crucial Post Purchase KPI. In addition to these cards, the report provides more comprehensive details about the performance of your Post Purchase Flows, plus each product included in your post-purchase offer(s).
This report encompass Post Purchase only. If you are interested in learning more about the performance of all other widgets, head over to the Performance Report article.
Merchants seeking more comprehensive information on their Post Purchase A/B tests and the status of each individual Post-Purchase flow can access this detailed information within the Post-Purchase flow itself.
Run a Post Purchase Report
There are two ways to run the Post Purchase analytics report.
Open Via Reports Tab
Navigate to the Rebuy Admin Dashboard.
Select Reports from the menu.
Click on the Post Purchase Analytics tab.
The report will load automatically with the default date range set to "Today."
Open via Post Purchase Page
Navigate to the Rebuy Admin Dashboard.
Select Post Purchase from the menu.
Click on Post Purchase Analytics.
The report will open automatically, displaying data for the default date range set to "Today."
Understanding Post-Purchase Analytics: Flows and Products Tables
Within Post-Purchase Analytics, you'll find two distinct reporting tables:
Flows Table
Provides performance insights for your specific flows.
Especially useful for monitoring multiple flows running simultaneously.
Helps identify which flows are driving engagement and revenue.
Products Table
Offers insights into your product catalog.
Highlights products most frequently purchased and those driving the highest post-purchase revenue.
Useful for planning future promotions and optimizing product strategies.
These reports provide actionable data to refine your strategies and maximize post-purchase performance! 📊
Analytic Definitions
DASHBOARD | DESCRIPTION |
Total Orders | The total number of orders made by customer for the time period. |
Display Rate | The percentage of orders that resulted in a post purchase offer being displayed to customers. |
Total Sales | The total number of sales, in your store's currency, that have gone through your store. |
Conversion Rate | This will show how your post purchase offer(s) are performing. The higher the rate the better. The lower the rate, you should review your offer to ensure it is enticing enough to boost your AOV. |
Revenue Per Order | This represents the average revenue gained from each order that was generated through post-purchase offers. |
Total Items Added | Total amount of items added to the initial purchase. |
FLOWS | DESCRIPTION |
Flow Name | Unique name and ID for your flows. |
Total Displayed | The total number of times the flow was displayed. |
Display Rate | Number of orders that resulted in an offer being displayed. |
Total Orders Added To | Total number of orders a post purchase item has been added to. |
Conversion | The rate at which the offer has converted into a sale. |
Total Sales | Total sales gained from the specific flow. |
Revenue per Order | Average revenue gained from each flow purchase. |
Total Items Added | Total amount of items added to the initial purchase. |
Total Subscription Items Added | How many subscribers you gained from subscription upsells. |
PRODUCTS | DESCRIPTION |
Product Title | Title of the product. |
Variant ID | Unique variant ID associated to the product. |
Displayed | Total number of times the product was displayed. |
Purchased | Total count of products purchased. |
Subscription Purchased | Total number of subscriptions purchased of the product. |
Sold Quantity | Total amount sold |
Conversion Rate | The rate at which the offer has converted into a sale. |
Total Sales | Total sales gained of the specific product |
Revenue per Order | Average revenue gained from each flow purchase. |
FAQ
What timezone are reports generated in?
The reports reflect the merchant's timezone configured in Shopify, which is derived from the "iana_timezone" field in the "shopify_shop_data" admin data of the store on Shopify. Both web and exports use the same timezone.
Are refunds included in the Rebuy Post Purchase analytics?
Yes, all refunds are accounted for. Rebuy Sales data is the post-refund amount for the period.