Overview of Rebuy’s Bundle Builder
Rebuy’s Bundle Builder is a powerful merchandising tool designed to help merchants create customizable bundling experiences that encourage shoppers to add multiple products to their cart in a single transaction.
Unlike pre-built bundles, where product selections are predetermined, Rebuy’s Bundle Builder enables a dynamic, customizable bundling experience, allowing shoppers to mix and match products in real time, based on rules and thresholds that you define.
How it Drives Sales and Engagement:
Bundle Builder isn’t just about packaging products together—it’s about crafting a curated, on-brand, high-converting shopping experience that benefits both merchants and customers. It helps boost average order value (AOV) by incentivizing shoppers to add more items through tiered or fixed discounts - while also supporting incentives like free shipping, gifts with purchase (GWPs), or other decorative discount tiers.
It also increases conversions by streamlining the decision-making process with guided steps and intuitive layouts. With AI-driven recommendations, it delivers a more personalized shopping experience, showing customers products that are most relevant to them. Bundle Builder can enhance user experience by offering a fun and interactive way to shop, reducing friction throughout the journey!
Key Features & Functionalities:
Layout Customization 🧱
Choose from multiple layout options on the bundle builder to match your brand and optimize the journey:
Default layout: Clean and straightforward.
Tabs view: Organizes products into intuitive categories.
Collapsible items: Perfect for mobile or condensed experiences.
Guided, Step-Based Bundling 🧭
Break the bundle building experience into guided steps (e.g., Step 1: Cleanser → Step 2: Serum → Step 3: Moisturizer). This structured flow helps customers feel confident and in control.
Tiered Discounting & Dynamic Pricing 💸
Create flexible discount strategies for your bundles:
Quantity or subtotal-based thresholds
Percentage-based discounts (e.g., 5%, 10%, 15%)
Fixed amount discounts
Decorative tiers (e.g., “Free shipping on 3+ items!”)
Real-Time Cart Sync ⚙️
Cart updates dynamically when shoppers add/remove items to the bundle builder, with discounts adjusting in real time.
Collection Tabs & Carousels 🔍
Make it easy to browse product categories using:
Collection-based tabs
Carousel displays to spotlight bestsellers, new arrivals, or curated picks
AI-Powered Product Recommendations 🧠
Leverage Rebuy’s AI or custom data sources to surface relevant products that enhance upsells and personalization.
Review Integrations 📝
Display social proof on your bundle builder by connecting with one of our review integrations.
🎨 Fully Customizable UI
Control the look and feel of your Bundle Builder, including:
Messaging and instructions
CTA buttons
Progress bars
Discount banners
Example Use Cases
Skincare Brand: Let customers build a full routine—cleanser, serum, moisturizer.
Meal Kit Service: Offer bundle options for protein, side, and dessert.
Subscription Box: Allow up to 6 hand-picked items from different categories.
Ready to get started?
Check out our how-to guide to install and configure your bundle builder.
Questions?
Check out our FAQs for more clarity on features and functionality.
Conclusion
Bundle Builder transforms bundling from a rigid upsell tactic into a flexible, conversion-optimized experience. Whether you’re aiming to increase AOV, deliver personalization at scale, or create promotions that feel seamless, Bundle Builder is your new go-to tool for merchandising magic.