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Getting Started with Rebuy’s Bundle Builder: Overview & Benefits

Here is why you should use Rebuy's Bundle Builder

Christian Sokolowski avatar
Written by Christian Sokolowski
Updated this week

Overview of Rebuy’s Bundle Builder

Rebuy’s Bundle Builder is a powerful merchandising tool designed to help merchants create customizable bundling experiences that encourage shoppers to add multiple products to their cart in a single transaction.

Unlike pre-built bundles, where product selections are predetermined, Rebuy’s Bundle Builder enables a dynamic, customizable bundling experience, allowing shoppers to mix and match products in real time, based on rules and thresholds that you define.

How it Drives Sales and Engagement:

Bundle Builder isn’t just about packaging products together—it’s about crafting a curated, on-brand, high-converting shopping experience that benefits both merchants and customers. It helps boost average order value (AOV) by incentivizing shoppers to add more items through tiered or fixed discounts - while also supporting incentives like free shipping, gifts with purchase (GWPs), or other decorative discount tiers.

It also increases conversions by streamlining the decision-making process with guided steps and intuitive layouts. With AI-driven recommendations, it delivers a more personalized shopping experience, showing customers products that are most relevant to them. Bundle Builder can enhance user experience by offering a fun and interactive way to shop, reducing friction throughout the journey!


Key Features & Functionalities:

Layout Customization 🧱

Choose from multiple layout options on the bundle builder to match your brand and optimize the journey:

  • Default layout: Clean and straightforward.

  • Tabs view: Organizes products into intuitive categories.

  • Collapsible items: Perfect for mobile or condensed experiences.

Guided, Step-Based Bundling 🧭

Break the bundle building experience into guided steps (e.g., Step 1: Cleanser → Step 2: Serum → Step 3: Moisturizer). This structured flow helps customers feel confident and in control.

Tiered Discounting & Dynamic Pricing 💸

Create flexible discount strategies for your bundles:

  • Quantity or subtotal-based thresholds

  • Percentage-based discounts (e.g., 5%, 10%, 15%)

  • Fixed amount discounts

  • Decorative tiers (e.g., “Free shipping on 3+ items!”)

Real-Time Cart Sync ⚙️

Cart updates dynamically when shoppers add/remove items to the bundle builder, with discounts adjusting in real time.

Collection Tabs & Carousels 🔍

Make it easy to browse product categories using:

  • Collection-based tabs

  • Carousel displays to spotlight bestsellers, new arrivals, or curated picks

AI-Powered Product Recommendations 🧠

Leverage Rebuy’s AI or custom data sources to surface relevant products that enhance upsells and personalization.

Review Integrations 📝

Display social proof on your bundle builder by connecting with one of our review integrations.

🎨 Fully Customizable UI

Control the look and feel of your Bundle Builder, including:

  • Messaging and instructions

  • CTA buttons

  • Progress bars

  • Discount banners


Example Use Cases

  • Skincare Brand: Let customers build a full routine—cleanser, serum, moisturizer.

  • Meal Kit Service: Offer bundle options for protein, side, and dessert.

  • Subscription Box: Allow up to 6 hand-picked items from different categories.


Ready to get started?

Check out our how-to guide to install and configure your bundle builder.

Questions?

Check out our FAQs for more clarity on features and functionality.


Conclusion

Bundle Builder transforms bundling from a rigid upsell tactic into a flexible, conversion-optimized experience. Whether you’re aiming to increase AOV, deliver personalization at scale, or create promotions that feel seamless, Bundle Builder is your new go-to tool for merchandising magic.

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