Skip to main content

Littledata and Rebuy Integration

Integrate Littledata with Rebuy to identify shoppers in Klaviyo segments and track Smart Cart™ interactions in Google Analytics.

Kyle Panganiban avatar
Written by Kyle Panganiban
Updated yesterday

What is Littledata?

Littledata pioneered server-side tracking for Shopify, helping merchants connect first-party customer data to:

  • Google Analytics (GA4)

  • Google Ads & YouTube

  • Meta Ads (Facebook & Instagram)

  • TikTok & Pinterest

  • Klaviyo

By accurately linking revenue to marketing channels, Littledata improves marketing attribution and enhances campaign performance.


Integration Overview

By integrating Littledata with Rebuy, you can:​

  • Identify Shoppers in Klaviyo Segments:

    • Track which Klaviyo segments your shoppers belong to, enabling more personalized marketing strategies.​

  • Track Smart Cart™ Interactions in Google Analytics:

    • Monitor how customers interact with Rebuy's Smart Cart™, providing insights into cart behavior and conversion rates.

      • Smart Cart opens

      • Subscription conversions

      • Upsell performance

      • Quantity-based sales


Installation Instructions

Prerequisites

Before proceeding, ensure you have:

  • An active Shopify store.

  • An active Rebuy account.

  • An active Littledata account.

  • An active Klaviyo account (for segment identification).

  • Google Analytics set up for your store.

Klaviyo Segments Integration Installation

  1. Enable the Littledata x Klaviyo Integration to begin identifying customers in your pre-existing Klaviyo segments

  2. Add Klaviyo Segments to Rebuy Data Sources to recommend personalized product recommendations based on customer segments.

Learn more about how Littledata's advanced identity resolution works for Klaviyo and Rebuy.

Google Analytics Integration Installation

  1. Add a script to the Shopify theme.liquid file or assets loaded from the theme.

  2. Follow Littledata’s setup instructions for proper integration.


FAQs

What details can you track using the Rebuy x Littledata Integration for Google Analytics (GA4)?

  • Smart Cart opens: See how many users interact with Smart Cart.

  • Subscription conversions: Track if users who switch to a subscription actually complete the purchase.

  • Upsell performance: Measure whether users selecting an upsell in Smart Cart have a higher average order value (AOV).

  • Quantity-based sales: Identify how many products sold came from quantity increases in Smart Cart.


Support

Did this answer your question?