What is Littledata?
Littledata pioneered server-side tracking for Shopify, helping merchants connect first-party customer data to:
Google Analytics (GA4)
Google Ads & YouTube
Meta Ads (Facebook & Instagram)
TikTok & Pinterest
Klaviyo
By accurately linking revenue to marketing channels, Littledata improves marketing attribution and enhances campaign performance.
Key Benefits
For Klaviyo: Identify opted-in customers, improving revenue from abandonment flows.
For Google: Upgrade tracking with Enhanced Conversions, surpassing the default Google & YouTube apps.
Integration Overview
Merchants using Shopify and Rebuy can leverage the Littledata Integration to:
Identify more high-intent shoppers
Improve conversion rates
Boost average order value (AOV)
How It Works
Littledata enhances your Klaviyo and Google Analytics data by:
Syncing Klaviyo customer profiles & segments across marketing channels—without needing a CDP or CRM.
Tracking Smart Cart™ in Google Analytics (GA4) for better insights into shopper behavior.
Identify Customers in Klaviyo Segments
Littledata's Klaviyo connection works seamlessly with Rebuy's Klaviyo integration to identify more users in Klaviyo segments. This integration enables smarter targeting across Rebuy's widgets so that you can surface more personalized product recommendations that drive conversions and boost AOV.
The main benefit of the integration is that customers do not need to be logged in to be identified by Littledata.
Set Up the Rebuy x Littledata Klaviyo Segments Integration
To start identifying customers in Klaviyo Segments, you'll need to enable both Rebuy and Littledata's integration with Klaviyo.
Once complete, Littledata will begin identifying customers in your pre-existing segments. Leverage Rebuy Data Sources to target Klaviyo segments and create a fully personalized customer experience that converts and retains shoppers.
Learn more about how Littledata's advanced identity resolution works for Klaviyo and Rebuy.
Track Smart Cart in Google Analytics
The Rebuy x Littledata Integration for Google Analytics (GA4) provides complete sales and marketing data for your Shopify store. This allows you to track Smart Cart™ interactions and analyze customer behavior in Google Analytics or any connected reporting tool.
Key Benefits
With this integration, you can track granular details, such as:
📊 Smart Cart opens – See how many users interact with Smart Cart.
🔄 Subscription conversions – Track if users who switch to a subscription actually complete the purchase.
💰 Upsell performance – Measure whether users selecting an upsell in Smart Cart have a higher average order value (AOV).
🛒 Quantity-based sales – Identify how many products sold came from quantity increases in Smart Cart.
Set Up the Rebuy x Littledata Google Analytics Integration
To start tracking Smart Cart actions in GA4, you’ll need to:
Add a script to the Shopify theme.liquid file or assets loaded from the theme.
Follow Littledata’s setup instructions for proper integration.
Learn more about Littledata's Google Analytics connection.
If you have any questions about the Rebuy x Littledata Integration, please reach out to our Partner Support Team.