Rebuy Monetize allows Shopify merchants to monetize their Thank You Page (TYP), Order Status Page (OSP), or with personalized, targeted Monetize. This document provides an overview of the integration, its benefits, and answers to frequently asked questions.
📌 Important Notice
Rebuy Monetize is subject to certain limitations and restrictions. Please review the information below to ensure your business qualifies and complies with the platform's guidelines.
Merchant Type Restrictions: Certain product categories and industries undergo additional vetting: adult products, and CBD. Other categories such as weapons and weapon accessories, are not permitted to use the Monetize Feature.
⚠️ Eligibility and Account Review
All merchants using Rebuy Monetize are subject to review. Accounts may be disabled if we determine they do not meet the platform’s requirements or violate any guidelines. We reserve the right to assess eligibility on a case-by-case basis.
Why Use Rebuy Monetize?
Generate Additional Revenue: Monetize high-traffic post-purchase pages with targeted offers.
Personalized Monetize Content: Rebuy automatically curates offers from our ad partners and direct advertisers, tailored to each customer’s order details.
Seamless Integration: Embed offers directly into your store's Thank You Page (TYP) or Order Status Page (OSP) without disrupting the user experience.
Integration Overview
Offer Rendering: Rebuy selects personalized offers from our ad partners and direct advertisers and displays them directly on the Thank You Page (TYP) and Order Status Page (OSP).
User Interaction Tracking: Events such as impressions, clicks, and transaction stats are tracked and sent back to our monetize provider for analytics.
Data Exchange: Rebuy shares user information (e.g., email, subvertical ID, order total) with our monetize provider to optimize offer targeting.
Offer Display Flow
Initial Offer Display: Upon order completion, the first offer appears embedded on the Thank You Page (TYP) or Order Status Page (OSP).
User Interaction:
Accept: Opens the offer in a new tab; upon return, the next offer appears in a modal.
Reject: The next offer replaces the current one in the embedded view.
Offer Sequence: This process continues until all offers are viewed or dismissed. The embedded or modal will then disappear from view.
Additional Notes:
If an offer is rejected in the modal or embedded view and there is another offer available, the next offer will show in that view.
If an offer is never accepted, the customer will continue their monetize offer experience in the embedded view until all offers are rejected and the embedded offer disappears.
Visual Customization
Placeholder Offers: Within Shopify's Checkout Editor, Rebuy Monetize interactive elements are disabled for performance reasons and a placeholder of the Rebuy Monetize is displayed.
Customer Data Integration: Offers will dynamically display the customer's name respective to the Thank You Page (TYP) or Order Status Page (OSP). Order number will only be shown on the OSP.
Monetize Format: Buttons and text within the monetize widget will take on a merchant’s brand colors.
Reporting & Revenue Insights
Rebuy Monetize: Navigate to the feature from the side navigation, insights can be found under the Overview section.
Metrics Available:
Revenue: Total earnings.
Number of Transactions — Count of unique orders with monetize offers shown to customers. A Transaction is defined as all sessions sharing the same Order ID, regardless of how many times the customer visits the TYP or OSP.
A Transaction could equal one OSP session (if the customer never reached the TYP)
A Transaction could equal one TYP Session plus two OSP sessions
Monetize on the TYP and OSP for the same order always count as a single Transaction, no matter how many times the customer visits either page.
E.g. A customer checks out, reaches the TYP, and sees the offer. The next day, the customer arrives on the OSP via their order confirmation email and see the offer. The customer decides to revisit the OSP a few hours later that day, and see the offer again. This entire scenario would be a transaction count of 1 for this particular order.
Revenue per Transaction: Average earnings per unique order with offer shown.
TYP vs. OSP Metric Breakdown
Rebuy Monetize now provides separated metric views for each post-purchase page, giving you a deeper dive into performance by placement.
Each of the following cards will display a breakdown for Thank You Page (TYP) and Order Status Page (OSP) individually:
Total Revenue – See how much each page is generating independently.
Transactions – View the count of unique orders where offers were shown, separated by page.
Revenue per Transaction (RPT) – Compare the average earnings per order across TYP and OSP placements.
Important Considerations for Monetize Reporting
Transaction Count Eligibility: Monetize only tracks transactions that load the Thank You Page (TYP) or Order Status Page (OSP), meaning orders outside of the locations where offers can be displayed (US, UK, and CA), post-purchase upsells, or purchases from non-Online Store channels (like POS or Marketplaces) won’t be counted. Recurring subscriber orders are only tracked if they access the OSP.
Unique Transaction De-duplication: Transactions are de-duplicated if they appear multiple times within a date range (e.g., a customer checking their Order Status Page multiple times). To avoid double-counting and ensure accurate reporting, use a wider date range (15 days or more).
Thank You Page (TYP) or Order Status Page (OSP) Widgets: Both the Thank You Page (TYP) or Order Status Page (OSP) widgets contribute to Revenue per Transaction (RPT), but TYP tends to generate more engaged interactions. While both are valuable, the TYP widget is more effective on a per-view basis.
Date Range Impact on RPT & Transaction Counts: To get accurate transaction counts and RPT figures, use a date range of at least 15 days. This helps reduce the risk of double-counting, as customers often revisit their Order Status Page after their initial purchase.
Requirements
To use Rebuy Monetize, you’ll need to upgrade Shopify to enable extensions and add an app block on your Thank You and Order Status pages. Learn more and upgrade here.
You must meet eligibility requirements. Certain categories—like adult products, weapons, and CBD—are not allowed to use Monetize.
Current Limitations
Monetize Quantity: Only one monetize widget can be displayed per page — Whether that be on the Thank You Page (TYP), Order Status Page (OSP), or the same monetize widget on multiple pages.
Monetize Selection: Merchants cannot choose specific offers; the system automatically determines the offer content and sequence based on user data.
Geographical Restrictions: Currently, Rebuy Monetize only supports offer targeting for US, Canadian, or UK-based customers. Offers will not be served to customers in other regions or other international locations.
Merchant Type Restrictions: Certain product categories and industries, such as adult products, weapons, and CBD, are not permitted to use the Monetize feature.
Monetize Partner Security, Privacy, and Compliance
Rebuy Monetize works with a different offer partner depending on where the shopper is located. Each partner follows its own security and privacy practices, and you can review them using the links below.
US and Canada: Offers shown to shoppers in the United States and Canada are provided by Fluent. Fluent’s trust center covers its security controls, infrastructure protections, and compliance certifications. Read more in the Fluent Trust Center.
United Kingdom: Offers shown to shoppers in the United Kingdom are provided by Falcon Labs. Falcon’s privacy policy explains what data it processes, how long it keeps it, and how it complies with UK GDPR. Read more in the Falcon Labs Privacy Policy
Neither partner sells shopper personal data.
Merchant Payout Timeline: When Do You Get Paid -
Curious about when you’ll start seeing revenue from your Rebuy Monetize? Check out our article for all the details on payout timelines and how it works!
Getting Started and Installation Instructions
Ready to set up Rebuy Monetize? Our easy-to-follow guide will walk you through the installation and configuration process.
FAQs
How do I tell if my Monetize Widget is installed or not?
To verify if your Monetize Widget is properly installed, follow these steps:
For Monetize Widgets:
Go to Shopify Admin: Navigate to your Settings and click on Checkout.
Locate the Rebuy Smart Component App Block: In the Checkout Customization section, look for the app block labeled Rebuy Smart Component.
Check the Widget ID: Ensure the correct Monetize widget ID is entered in the app block settings. The widget should be added as an app block to your Thank You Page or Order Status Page (or both) in your Shopify theme settings.
Can I choose which offers appear on my pages?
No. You can’t choose which offers appear in Rebuy Monetize. Rebuy automatically curates offers from our ad partners and direct advertisers, and selects and orders them based on each customer’s order and customer data. Selecting the vertical and sub-vertical that best match your brand helps make the offers relevant to your customers.
Is the Rebuy Monetize feature available on all Shopify plans?
Yes, Rebuy Monetize is compatible with all Shopify plans.
How long does it take to receive payouts?
Payouts are processed with a delay of 45–60 days after the monetize interactions occur.
What customer data is shared with our monetize providers?
When you use Rebuy Monetize, Rebuy shares the following data with our Monetize partners (Fluent for shoppers in the US and Canada, Falcon Labs for shoppers in the United Kingdom). The same data is shared with both partners.
Customer and order data:
IP address
User agent (device and browser information)
Hashed email address (SHA-256)
First name
ZIP or postal code
Country
Currency
Order ID
Order total
Session ID
Brand data:
Hashed brand ID
Vertical ID (the industry category you select in Rebuy)
Sub-vertical ID (the specific category you select within that vertical)
Your store name and domain are never shared.
Shopper data is used to serve and measure offers and to prevent fraud. Neither partner sells shopper personal data. For details on how long data is kept and shoppers’ privacy rights, see each partner’s policy in the Monetize Partner Security, Privacy, and Compliance section above.
How is offer targeting determined?
Offer targeting is based on the shopper’s IP address and order information. If a customer is located in a supported region (currently, the US, UK, and Canada), the offers will be shown. Offers are customized based on the customer’s order and shopping behavior.
How can I remove or disable Rebuy Monetize?
To disable Monetize offers, you can simply remove the widget from the Rebuy Admin Dashboard or the Shopify theme settings. Offers will stop displaying once the integration is removed.
How does our monetize provider keep data safe?
They use a multipronged approach aligned with industry standards to ensure your data stays secure, including rigorous compliance and transparency measures. If you would like to know more specifics about our provider's compliance, privacy, and security policies you can read more in their trust center.
How many offers can be shown per page?
Only one monetize offer can be displayed per page. You can show one monetize stack on either the Thank You Page (TYP) or the Order Status Page (OSP), or display the same offer on both pages — but not multiple different offers per page.
Why am I seeing an monetize offer that’s unrelated to my vertical?
Your vertical and sub-vertical help our offer partners learn from similar merchants and spot trends within your industry, but they don’t limit offers to your industry. For example, gaming offers specifically are offers with good click through and provide very good revenue, so they're all over the network. Offers from Farmer's Dog or Disney+/Hulu may not be vertical-adjacent offers, but they still resonate well with a very wide variety of users so they are also often served in a wide range of merchant verticals.
Where are Rebuy Monetize available?
Currently, Rebuy Monetize only supports targeting customers located in the United States, United Kingdom, and Canada. Offers will not be shown to users outside of these regions or other international markets.
Are there restrictions on the types of merchants who can use Rebuy Monetize?
Yes, certain product categories and industries are restricted. Merchants selling adult products, weapons, or CBD are not permitted to use the Monetize feature.
What do I need to use Rebuy Monetize?
You must upgrade your Shopify plan to enable extensions and add an app block on your Thank You and Order Status pages.
Are there any restrictions on who can use Rebuy Monetize?
Yes. Certain merchant types, including adult products, weapons, and CBD, are not eligible to use the Monetize feature.
FAQ update: “How does our monetize partner keep data safe?”
Rebuy Monetize partners with Fluent for shoppers in the US and Canada and with Falcon Labs for shoppers in the United Kingdom. Both use industry standard safeguards, including encryption and access controls. Review Fluent’s trust center for US and Canada, and Falcon’s privacy policy for the UK.
How will Rebuy Monetize affect the merchant’s customer experience?
Surveys and data indicate that customers positively engage with offers and find them valuable. This is supported by research, which can be found here. Some reasons for this positive reception include:
A premium network primarily comprised of coveted, household brands like Hulu, Apple, Chime, and Capital One.
Advertisers often provide exclusive welcome offers, trials, and bonuses due to the high Lifetime Value (LTV) they see from customers in this channel.
Data-rich machine-learning serving logic ensures very personalized and relevant offers are shown to each customer.
How does Rebuy Monetize impact Rebuy’s Post-Purchase offers?
The offers from Rebuy Monetize are shown on the Thank You page, after any Rebuy Post-Purchase flows are concluded. Given the non-retail nature of the offers, little to no fatigue is expected from user engagement.
What page should I add the app block for the best results?
We recommend adding the app block to both the Thank You Page (TYP) and Order Status Page (OSP) for the best conversion results. This ensures maximum visibility and engagement with your customers at key touchpoints.
Where on the page should I place the app block for the best results?
For optimal results, we recommend placing the app block above the order status. This placement ensures maximum visibility and can enhance customer engagement. However, you do have the ability to add it to the thank you page, order status page.
Can I place the app block anywhere on the page?
While you can place the app block in your desired location(s), positioning it above the order status typically yields the best conversion rates.
What happens if I don't remove the other app blocks such as Aftersell?
If other app blocks are left in place, they might conflict with the Rebuy Monetize feature, which could result in suboptimal performance and impact your conversion rates.
Why is the Transaction count in the Monetize Dashboard lower than my total orders?
The transaction count for Rebuy Monetize only counts eligible transactions, or orders that loaded the Thank You Page (TYP), Order Status Page (OSP) where the Monetize widget is. Transactions that wouldn’t be included in this count are often:
Orders placed outside of the USA, United Kingdom, or Canada.
Customers who did not get to the TYP because they were served post-purchase upsells and left the site before the TYP was reached.
Channels other than your Online Store like POS, Marketplaces, Tapcart, etc.
Recurring subscribers - these order types often circumvent the TYP and would only be counted as a Transaction if they check the OSP page.
What is a "unique transaction" and how is de-duplication handled?
A unique transaction is counted only once within the selected date range, even if a customer revisits their Order Status Page multiple times. This prevents double-counting and ensures more accurate transaction data.
How do TYP and OSP widgets affect my RPT?
Both widgets contribute to RPT, but the TYP generally results in higher customer engagement and is more valuable per-view. OSP views are important but yield lower revenue per view.
Can you give an example of how transaction counts differ based on the date range?
Example Scenario:
Merchant A launches a product on July 31st with 10,000 orders. On the Thank You Page (TYP), 10,000 customers see the Monetize Widget. After the sale, order volume drops to 500 orders/day, but 2,000 customers check the Order Status Page (OSP) each day.
Merchant A | July 31 | Aug 1 | Aug 2 |
TYP Count | 10,000 | 500 | 500 |
OSP Count |
| 2,000 | 2,000 |
Date Range: July 31
The Monetize Dashboard shows a transaction count of 10,000 (all from TYP). However, many of these transactions are still generating revenue as customers check the OSP on subsequent days.Date Range: Aug 1
The dashboard shows 2,500 transactions (500 from new orders and 2,000 from OSP visits from the July sale). RPT may be affected by the higher number of OSP transactions, which generate less per-view than TYP.Date Range: July 31-Aug 2
The transaction count would be 11,000 (10,000 from July 31 TYP and 1,000 from new TYP visits on Aug 1 and 2). The 4,000 OSP sessions (from Aug 1 and 2) are already counted as part of the range starting from July 31.
This example highlights the importance of reviewing data over a broad date range to accurately reflect a customer's full post-purchase journey.