Post-Purchase Best Practices

Get more from Post Purchase using these tips!

Strauss Van Wagenen avatar
Written by Strauss Van Wagenen
Updated over a week ago

Post-purchase offers occur immediately after a customer completes an order (but before the Thank You page). These offers are ideal because excitement and trust peak at the point of sale. And because the order is already complete, post-purchase offers do not impact your conversion rate.

What’s more, one-click post-purchase offers are super convenient for both the customer and the merchant. When a post-purchase offer converts, Rebuy edits the original order. No need for your customer to re-enter payment details!

Best Practices


  • Rebuy's rules engine gives you the ability to tailor offers depending on the items in the initial order. Alternatively, you can use Rebuy's AI to automatically provide complimentary products that have usually been bought by prior customers.

Buy One Get One Gift

  • Offer two of the same product, and encourage the customer to gift one.


  • Customers using selling plans subscription apps can upsell subscriptions post-purchase with a single click. This is a great way to increase AOV, retention, and subscriber count. Make sure to have your subscription app enabled in your Rebuy admin.

Mystery Gift

  • While mystery gifts make a great in-checkout cross-sell, they're also perfect for post-purchase offers.

Social Proof

  • If you have a customer testimonial or quote, add that to the description under the language tab in the post-purchase offer widget to maximize conversions!

Post-Purchase Examples

Exclusive offers

Discover the art of pleasing customers by providing exclusive access to products or discounts that are not available through the regular site experience.

Upselling and downselling

Best practices when building out a flow with multiple legs including upsells, downsells, or both!

Double up and save!

Here's how to 🚀supercharge🚀 LTV and AOV with a Double Up and Save offer using Rebuy Post-Purchase!

Content blocks

Here's how to utilize Content Blocks to set up a Post-Purchase offer with Rebuy! This is an awesome risk-free opportunity to 🚀boost🚀 AOV without impacting your conversion rate.

Limitations and considerations

Reading the official Shopify limitation documentation and our Post-Purchase Offer Considerations help document can provide insights on when/how/why Post-Purchase will function on Shopify.

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