The checkout offers a great opportunity to cross-sell last-minute items to increase average order value (AOV), optimize your site’s conversion rate, and offer a more personalized experience for your customers. So let’s go over some ideas and best practices to help you optimize your Shopify Plus checkout.
Clarity and Price
The types of products you offer in checkout are crucial to optimization. There are two considerations to make when deciding exactly which products to offer in checkout: Clarity and price.
As you select a product to offer in the checkout, prioritize products whose purpose is clear and that require no additional information to understand. Remember, the only information shown to the customer will be a product photo, the product and variant titles, and the price. The product’s purpose should be clear enough that the customer can make the buying decision on-the-spot with no further research.
The next consideration is the price of the product. Think of cross-sells in checkout like the candy rack as you are checking out at the grocery store. Lower-priced items work best. Through testing, we have seen that cross-sells in checkout have the highest ROI when the price of the product being offered is between 15-30% of your target AOV.
Here are two examples from Primal Kitchen and Gamer Supps:
These implementations are great examples of the standard Shopify Checkout Upsells. Let’s look at two other slightly more creative ways to do upsells and cross-sells in the Shopify Plus checkout.
Offering a Mystery Gift in Checkout is an excellent way to clear any excess inventory and push specific SKUs. It's also a fun and engaging way to entice shoppers to try products they normally would not.
In the example below, Fanjoy is cross-selling a mystery gift at a steep discount.
Skip the Line
Another great way to leverage upsells in the checkout is by offering a ‘Skip the Line’ product. This works by creating a Shopify flow that automatically tags orders that include a ‘Skip the Line’ product as PRIORITY and triggers fulfillment to ship those orders first. Not only do ‘Skip the line’ products offer a valuable service to interested customers but they also deliver a 100% profit margin to your store.
There are many ways you can use upsells and cross-sells in checkout! Be sure to test and try new and different things to help fine-tune what works for you and your brand. Don't hesitate to reach out to our team for more ideas!