Rebuy’s Reorder Landing Pages make it easy for customers to reorder their previous purchases with just a few clicks. You can include a Reorder Landing Page link in any email platform that supports dynamic insertion of the customer’s most recent Shopify Order ID.
By properly structuring the link and integrating it with your email platform’s merge tags, you’ll create a seamless and efficient reordering experience for your customers.
How to Structure the Link
To generate a personalized Reorder Landing Page for each customer, use the following URL format:
https://[your-store].com/apps/rebuy/reorder?shopify_order_id={{order_id}}
🔹 Replace [your-store] with your actual Shopify store domain.
Key Considerations
Dynamic Order ID Insertion
The {{order_id}} placeholder must be replaced with the correct syntax for your email platform’s order ID merge tag. Below are examples for popular email marketing platforms:
Email Platform | Order ID Merge Tag |
Klaviyo |
|
Omnisend |
|
Mailchimp | `* |
Shopify Email |
|
Customizing Email Templates
Most email service providers allow HTML editing, enabling you to insert the Reorder Landing Page link into a button, text, or image thumbnail.
📌 Hyperlinking Image Thumbnails
Including product images linked to the Reorder Landing Page provides a visual cue for customers to repurchase.
✅ Use the correct href link structure to dynamically insert the Shopify Order ID.
✅ Ensure the image is mobile-friendly by setting a responsive width.
✅ Include alt text for accessibility and fallback visibility.
Example HTML for a Clickable Image:
<a href="https://your-store.com/apps/rebuy/reorder?shopify_order_id={{order_id}}" target="_blank">
<img src="https://your-store.com/path-to-product-image.jpg" alt="Reorder Your Favorite Product" width="200">
</a>
📌 Linking a Call-To-Action (CTA) Button
A clear CTA button encourages immediate action.
✅ Use action-driven text like "Reorder Now" or "Get Yours Again".
✅ Make the button large enough to be easily clickable.
✅ Use contrasting colors for visibility.
Example CTA Button Code:
<a href="https://your-store.com/apps/rebuy/reorder?shopify_order_id={{order_id}}" style="display: inline-block; padding: 12px 24px; background-color: #FF6B00; color: #fff; text-decoration: none; font-size: 16px; border-radius: 5px; font-weight: bold;"> Reorder Now </a>
🔹 Adjust the background-color and font styles to match your brand.
📌 Hyperlinking Text in an Email
Adding a text link within your email allows customers to reorder effortlessly.
✅ Use natural phrasing in the email content.
✅ Make the hyperlink stand out with slight bolding or underlining.
✅ Keep it concise to avoid link clutter.
Example:
<p>Ready to reorder? <a href="https://your-store.com/apps/rebuy/reorder?shopify_order_id={{order_id}}" style="color: #FF6B00; font-weight: bold; text-decoration: underline;">Click here to reorder your last purchase!</a></p>
Testing Before Sending
Before launching your email campaign, follow these steps to test the dynamic Order ID replacement:
Preview the email in your platform to confirm that the Order ID is correctly inserted into the URL.
Send a test email to yourself or your team to verify that links redirect to the correct Reorder Page.
Check on both desktop and mobile to ensure the email displays correctly and links function as expected.
Frequently Asked Questions (FAQ)
What do I do if my email marketing platform isn’t listed in the above table?
If your platform isn't listed, you'll need to locate the correct Order ID merge tag by referring to your email service provider’s documentation. Most email platforms offer dynamic merge tags for order details.
How to find the correct Order ID merge tag:
Check your email platform’s documentation for dynamic variables related to recent orders.
Look for merge tags specific to order details (e.g.,
{Order.ID}or{Order_Number}).Test the merge tag by previewing or sending a test email.
Can I customize the look and feel of the Reorder Landing Page?
Yes! The Reorder Landing Page can be customized to match your brand.
Customizations include:
Header and footer modifications
Styling adjustments (fonts, colors, buttons)
Product layout options
Messaging updates to match your brand’s tone
To make these changes, go to Rebuy’s Admin Panel and modify your Reactivate settings. If you need advanced styling changes, you may require custom CSS or developer support.
How do I prevent free gift products from being added back to the cart on the Reorder Landing Page?
By default, all items from the most recent order—including free gifts—are included in the reorder experience.
To exclude free gifts from the reorder cart:
Go to the Rebuy Admin Panel.
Navigate to Reactivate Landing Pages Settings.
Use Product Exclusion Rules to prevent free gifts from being included.
Save changes and test to ensure free gifts are omitted.
Can I upsell subscriptions on the Reorder Landing Page?
Yes! You can use Rebuy’s Smart Cart and dynamic upsell features to introduce subscriptions on the Reorder Landing Page.
Ways to upsell subscriptions:
Display a “Subscribe & Save” offer instead of a one-time purchase.
Highlight subscription benefits (e.g., “Get 10% off when you subscribe!”).
Use dynamic upsells to suggest subscription-based products.
How to set this up:
Enable Rebuy Smart Cart (if not already activated).
Customize Reactivate Upsell Rules in Rebuy’s Admin Panel.
Test the upsell flow before launching.
Conclusion
By correctly structuring your Reorder Landing Page links and dynamically inserting the Shopify Order ID, you can streamline the reordering process for your customers. Optimizing hyperlink placements in images, CTAs, and text will further enhance engagement and conversions.