Rebuy Ads powered by Fluent allows Shopify merchants to monetize their Thank You Page (TYP) or Order Status Page (OSP) with personalized, targeted ads. This document provides an overview of the integration, its benefits, and answers to frequently asked questions.
đ Important Notice
Rebuy Ads powered by Fluent is subject to certain limitations and restrictions. Please review the information below to ensure your business qualifies and complies with the platform's guidelines.
Merchant Type Restrictions: Certain product categories and industries undergo additional vetting: adult products, alcohol, and CBD. Other categories such as weapons and weapon accessories, are not permitted to use the Ads Feature.
â ď¸ Eligibility and Account Review
All merchants using Rebuy Ads are subject to review. Accounts may be disabled if we determine they do not meet the platformâs requirements or violate any guidelines. We reserve the right to assess eligibility on a case-by-case basis.
Why Use Rebuy Ads?
Generate Additional Revenue: Monetize high-traffic post-purchase pages with targeted ads.
Personalized Ad Content: Leverage Fluent's ad engine to deliver ads tailored to each customer's order details.
Seamless Integration: Embed ads directly into your store's Thank You Page (TYP) or Order Status Page (OSP) without disrupting the user experience.
How It Works
Integration Overview
Ad Rendering: Rebuy fetches personalized ads from Fluent's API and overlays them directly onto the TYP and OSP.
User Interaction Tracking: Events such as impressions, clicks, and transaction stats are tracked and sent back to Fluent for analytics.
Data Exchange: Rebuy shares user information (e.g., email, subvertical ID, order total) with Fluent to optimize ad targeting.
Ad Display Flow
Initial Ad Display: Upon order completion, the first ad appears embedded on the Thank You Page (TYP) or Order Status Page (OSP).
User Interaction:
Accept: Opens the offer in a new tab; upon return, the next ad appears in a modal.
Reject: The next ad replaces the current one in the embedded view.
Ad Sequence: This process continues until all ads are viewed or dismissed. The embedded or modal ad will then disappear from view.
Additional Notes:
If an offer is rejected in the modal or embedded view and there is another offer available, the next offer will show in that view.
If an ad is never accepted, the customer will continue their ad experience in the embedded view until all offers are rejected and the embedded ad disappears.
Visual Customization
PlaceholderAds: Within Shopify's Checkout Editor, Rebuy Ad interactive elements are disabled for performance reasons and a placeholder of the Rebuy Ad is displayed.
Customer Data Integration: Ads will dynamically display the customer's name respective to the Thank You Page (TYP) or Order Status Page (OSP). Order number will only be shown on the OSP ad.
Ad Format: Buttons and text within an ad will take on a merchantâs brand colors.
Reporting & Revenue Insights
Rebuy Ads: Navigate to the Ads feature from the side navigation, insights can be found under the Overview section.
Metrics Available:
Revenue: Total earnings from ads.
Number of Transactions: Count of ads rendered on TYP or OSP orders.
Ads on the TYP and OSP would count as different transactions for the same unique customer
If an ad exists on the OSP and the customer goes to their email and accesses the OSP a few days after placing the order, this counts as another transaction.
If the customer refreshes the page, thatâs a new transaction as well.
Revenue per Transaction: Average earnings per order.
Requirements
To use Rebuy Ads, youâll need to upgrade Shopify to enable extensions and add an app block on your Thank You and Order Status pages. Learn more and upgrade here.
You must meet eligibility requirements. Certain categoriesâlike adult products, alcohol, weapons, and CBDâare not allowed to use Ads.
Limitations
Ad Quantity: Only one ad can be displayed per page â either the Thank You Page (TYP) or Order Status Page (OSP), or the same ad on both pages.
Ad Selection: Merchants cannot choose specific ads; Fluent automatically determines the ad content and sequence based on user data.
Geographical Restrictions: Currently, Rebuy Ads powered by Fluent only supports ad targeting for US and Canadian-based customers. Ads will not be served to customers in other regions, including the UK and other international locations.
Merchant Type Restrictions: Certain product categories and industries, such as adult products, alcohol, weapons, and CBD, are not permitted to use the Ads feature.
Fluent Security, Privacy, and Compliance
Wondering how Fluent keeps your data safe and meets industry standards? Learn about our transparent, rigorous compliance measures and how your data is protected while delivering personalized experiences securely.
Merchant Payout Timeline: When Do You Get Paid -
Curious about when youâll start seeing revenue from your Rebuy Ads? Check out our article for all the details on payout timelines and how it works!
Getting Started and Installation Instructions
Ready to set up Rebuy Ads powered by Fluent? Our easy-to-follow guide will walk you through the installation and configuration process.
FAQs
Can I choose which ads appear on my pages?
No, Fluent's system automatically selects and sequences the ads based on user data and relevance.
Is the Fluent ads feature available on all Shopify plans?
Yes, Rebuy Ads powered by Fluent is compatible with all Shopify plans.
How long does it take to receive payouts?
Payouts are processed with a delay of 45â60 days after the ad interactions occur.
What customer data is shared with Fluent?
When you use Rebuy Ads powered by Fluent, the following customer data is shared with Fluent to help optimize ad targeting:
User Email: The email address linked to the customerâs order.
Brand Vertical: The industry category that matches the merchantâs brand.
Sub-vertical ID: The specific sub-vertical selected by the merchant within Rebuy.
Order Total: The total value of the customerâs order.
All data shared with Fluent is used exclusively for that specific ad-serving moment. Fluent does not store, sell, or share this information beyond its immediate purpose.
How is Fluent ad targeting determined?
Ad targeting is based on the shopperâs IP address and order information. If a customer is located in a supported region (currently, the US and Canada), the ads will be shown. Ads are customized based on the customerâs order and shopping behavior.
How can I remove or disable Rebuy Ads powered by Fluent?
To disable ads, you can simply remove the widget from the Rebuy Admin Dashboard or the Shopify theme settings. Ads will stop displaying once the integration is removed.
How does Fluent keep data safe?
They use a multipronged approach aligned with industry standards to ensure your data stays secure, including rigorous compliance and transparency measures. If you would like to know more specifics about the Fluent compliance, privacy, and security policies you can read more in their trust center.
How many ads can be shown per page?
Only one ad can be displayed per page. You can show one ad stack on either the Thank You Page (TYP) or the Order Status Page (OSP), or display the same ad on both pages â but not multiple different ads per page.
Can I choose which ads are shown?
No, merchants cannot select specific ads. Fluent automatically selects and sequences ad content based on user data to optimize engagement and performance.
Where are Rebuy Ads available?
Currently, Rebuy Ads powered by Fluent only support targeting customers located in the United States and Canada. Ads will not be shown to users outside of these regions, including the UK and other international markets.
Are there restrictions on the types of merchants who can use Rebuy Ads?
Yes, certain product categories and industries are restricted. Merchants selling adult products, alcohol, weapons, or CBD are not permitted to use the Ads feature.
What do I need to use Rebuy Ads?
You must upgrade your Shopify plan to enable extensions and add an app block on your Thank You and Order Status pages.
Are there any restrictions on who can use Rebuy Ads?
Yes. Certain merchant types, including adult products, alcohol, weapons, and CBD, are not eligible to use the Ads feature.
How will Rebuy Ads affect the merchantâs customer experience?
Surveys and data indicate that customers positively engage with offers and find them valuable. This is supported by research, which can be found here. Some reasons for this positive reception include:
A premium ad network primarily comprised of coveted, household brands like Hulu, Apple, Chime, and Capital One.
Advertisers often provide exclusive welcome offers, trials, and bonuses due to the high Lifetime Value (LTV) they see from customers in this channel.
Data-rich machine-learning ad serving logic ensures very personalized and relevant offers are shown to each customer.
How does Rebuy Ads by Fluent impact Rebuyâs Post-Purchase offers?
The offers from Rebuy Ads by Fluent are shown on the Thank You page, after any Rebuy Post-Purchase flows are concluded. Given the non-retail nature of the offers, little to no fatigue is expected from user engagement.