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Using Rebuy's Smart Links
Using Rebuy's Smart Links

How to use the Smart Links widget and applicable use cases

Aaron Dungca avatar
Written by Aaron Dungca
Updated over 9 months ago

UNDERSTANDING SMART LINKS

The Rebuy Smart Links widget is a powerful tool that can be used to create a custom URL for directing customers to your goal location with specialized features, while also offering increased levels of flexibility for product packaging. This widget makes your marketing efforts more targeted and efficient, offering your customers a personalized experience when engaging with your brand. In this article, we will provide an overview of what the Smart Links widget is, how it can be used, and how it can benefit your business.


USE CASES

  • Include Smart Link URLs in email/sms campaigns to increase conversion rate by redirecting the customer to checkout.

  • Improve conversions by using the Smart Link URLs on Call To Action (CTA) buttons on hero banners or landing pages.

  • Increase Average Order Value (AOV) by creating preconfigured bundles.

  • Include Smart Link URLs for influencers or affiliate marketers to redirect customers to cart from a Call To Action

  • Include Smart Link URLs in Paid Marketing Campaigns to redirect customers to a custom landing page with a unique banner message


SMART LINK URL TYPES

Smart Cart Link

This link is useful for stores to engage customers in the Smart Cart products they have added and add more product, input a discount and guide them to convert more efficiently.

Recharge Checkout Link

This URL will redirect customers to a Recharge Checkout when clicked. This link is useful for stores selling subscriptions and using the Recharge Checkout that want to redirect a customer to checkout from a Blog, Landing Page, Hero Banner, or email. This is particularly powerful in abandon cart flows for subscription products, as we redirect the customer to checkout!

Shopify Checkout Link

This URL will redirect customers to a Shopify Checkout when clicked. This link is useful for funnel-centric stores that want to nudge a customer to the checkout step from a Blog, Landing Page, Hero Banner, or email!

Shopify Cart Page Link

This URL will redirect customers to a Shopify Cart Page when clicked. This link is useful for stores that want to nudge a customer to the Cart Page from a Landing Page

Custom URL

This URL will redirect customers to another page on your Shopify Online Store like a product page or collection page. This link is useful for stores using email marketing campaigns to target specific customer segments with early product drops or exclusive discounts.


Implementation

Step 1:

Under the Widgets Tab Click on Smart Links

Step 2:

From the Smart Links Widget Page, click Online Store to build the contents of the cart associated with the Smart Link.

Step 3:

Create a Shopping Cart on your online store. Add products to cart on your online store that you would like to include in the link

Step 4:

After you've created a cart on your online store, go back to the Rebuy Smart Link tab and configure the settings of your Smart Link.

For example, you can choose whether or not you'd like any existing contents of a customer's cart to be cleared before adding the Smart Link's cart contents, whether or not a discount code will be applied to the link, whether or not you'd like to include a unique banner to be displayed along with the link and its contents, and where the link will land the customer i.e. Recharge Checkout, Shopify Checkout, Cart Page, or a Custom URL.

Note: If you are using the Smart Cart Link, you will need to add a custom landing page of your choosing.

Step 5:

Configure your Smart Like to function as desired and

Step 6:

Click Generate Smart Link for the Link you'd like to create and copy the URL.

Step 6:

You're done! Paste your URL wherever you'd like to use it! Common places for URLs built from our link builder are:

  • Abandoned cart notifications

  • Landing Pages

  • Influencer/Affiliate Profiles or Blogs

  • Blog Posts

  • Product Pages

  • Buttons on Home Page Banners


FAQs

  • What does the 'Clear Cart' toggle do?

    • If enabled, the cart will be cleared first, then products will be added.

  • What does the 'Show Smart Cart' toggle do?

    • If enabled, the Smart Cart will open after the customer has been redirected.

  • What does the 'Discount Code' toggle do and is it required?

    • Optional. Leave blank for default. If set, the link created will include the given discount code and apply it when clicked.

    • Note: In order to utilize the 'Discount Code' toggle, your Rebuy Smart Cart must have the 'Discount Code Input' setting enabled in the Smart Cart's settings, as shown in the example screenshot below:

  • What does the 'Banner Message' toggle do and is it required?

    • Optional. If set, a banner will be displayed on site with the given message when the link is clicked.

  • What does the 'Landing Page' do?

    • Choose your landing page for when this link is clicked, including a custom one!

Be sure to keep an eye out for more Rebuy features on the way!


If you have more questions, please reach out to support!

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