The Smart Collections Reporting Dashboard provides merchants with detailed performance metrics, offering insights into key performance indicators (KPIs). These include data on Featured Products and Promo Tiles, which are used to direct shoppers to specific products or product groups.

You can dive deep into the performance of a particular collection, across all collections, or look at how your products are performing overall. The dashboard also allows you to analyze how shoppers interact with Filters and Sort By options, providing insights into how these actions impact product discovery and purchasing behavior.

You can designate specific reporting periods to evaluate the performance of Rebuy Smart Collections. Choose from out-of-the-box timeframes or customize your own to get a more tailored view of your collection's performance.

This glossary explains the meaning of each analytic metric, helping you make informed decisions regarding your Smart Collections settings.

The total number of unique user sessions that involved Smart Collections. This metric represents the raw count of how many times users interacted with smart collection pages, measured by unique events where smart collections were "used" during a session.

The percentage of total shop sessions that involved Smart Collections. It shows what portion of all site traffic engaged with smart collections, offering insight into how significant collections are in the user journey.

The total number of unique user sessions that viewed a smart collection. This tracks how many times users interacted with a specific collection page, measured by unique events where users "viewed" a smart collection.

The total revenue generated from conversions that occurred through Smart Collections. This includes revenue from both direct collection conversions and conversions that happened via product detail pages accessed through the collection.

The percentage of sessions that resulted in a conversion (purchase). This metric measures how effectively a collection turns visitors into customers.

The percentage of sessions where users clicked through from the collection to a product detail page (PDP). This measures user engagement and interest in the products within the collection.

You can drill into each individual collection to gather even more insight by clicking right on the collection name.

The percentage of sessions that resulted in a successful purchase. This metric measures the effectiveness of a collection in converting visitors into paying customers. It is calculated by dividing the number of conversions by the total number of sessions and multiplying by 100.

The total monetary value generated from sales that occurred through the smart collection. This includes revenue from both direct collection conversions and conversions that happened when users navigated to product detail pages via the collection.

The total count of unique user sessions that viewed a specific smart collection. This represents the raw number of times users have interacted with the collection page, measured by unique "viewed" events for that collection.

The average revenue generated per user session. This metric indicates the average monetary value each visitor brings to the business when interacting with the collection.

The percentage of total shop sessions that involved Smart Collections. This metric shows what portion of all site traffic engaged with smart collections, offering insights into the overall usage and importance of collections in the user journey.

The Impressions metric represents the total number of times products within Smart Collections were viewed by users. It counts the raw number of times products were seen across all smart collection pages, giving insight into how often products are being exposed to visitors.

Revenue reflects the total monetary value generated from sales of products that were viewed within Smart Collections. This includes sales made directly from collection pages as well as purchases made via product detail pages accessed through the collections.

The Conversion Rate (CR) is the percentage of product impressions that resulted in a successful purchase. This metric shows how effective products within collections are in converting views into actual sales, helping you assess product performance.

Clickthrough measures the percentage of product impressions that led users to click through to the product detail page (PDP). This metric gauges user engagement and indicates the level of interest in specific products within collections.

This metric tracks the total value of products added to the cart directly from Smart Collection pages. It measures the monetary value of items added to the cart while users are browsing collections, giving insight into how much value is generated from collection page interactions.

This metric tracks the total value of products added to the cart from Product Detail Pages accessed through Smart Collections. It measures the monetary value of items added to the cart after users view product details, showing how collection-driven traffic is contributing to cart additions on individual product pages.

The Total ATC is the combined total value of all products added to the cart, from both Smart Collection pages and Product Detail Pages accessed through smart collections. This gives a comprehensive view of how much value is being generated throughout the entire smart collection funnel, helping merchants track the overall impact of smart collections on cart additions.

You can drill into each individual product to gather even more insight by clicking on them. You will be able to see variant level specific metrics within this view if your product has multiple variants.

The Impressions metric represents the total number of times a specific product was viewed within Smart Collections. It reflects how often the product was seen by users as they browse through collection pages, offering insight into its visibility and exposure.

Revenue measures the total monetary value generated from sales of this specific product through Smart Collections. This includes revenue from purchases made directly from collection pages and from product detail pages accessed via collections, showing how well the product performs in generating sales.

The Conversion Rate is the percentage of product impressions that resulted in a successful purchase for this specific product. It indicates how effective the product is at converting views into actual sales within the context of Smart Collections.

This metric shows the percentage of total smart collection revenue that this specific product contributes. It highlights the relative importance and performance of this product compared to all other products in the smart collection, helping to identify top performers within the collection.

The Count metric tracks the total number of times users have applied a specific sort-by option while browsing Smart Collections. It measures how frequently each sorting method (such as "Best Sellers", "Newest Arrivals", "Lowest Price", etc.) is used by visitors to organize and view products within collections.

Context: This metric helps identify user preferences for sorting products, offering insights into which sorting methods are the most popular. This can guide decisions on how to structure product visibility and improve engagement and conversions.

The Count metric for filters tracks the number of times a specific filter value (e.g., "Red" for the Color filter or "Small" for the Size filter) was selected by users within a particular filter category. It helps track the popularity of individual filter values, indicating which attributes shoppers are most interested in when browsing collections.

The % of Total metric shows the percentage that a specific filter value represents of all selections within its filter category. This provides insight into the relative popularity of each filter value compared to others within the same filter type, helping you identify trends and preferences among your shoppers.

Q: How often do the Smart Collections metrics update on the Smart Collections dashboard?

A: The Smart Collections dashboard metrics accumulate and process in real time, providing you with the most up-to-date data instantly.

Q: How does Smart Collections attribution work?

A: When a customer interacts with Smart Collections and adds an item to the cart, the revenue generated from that purchase is attributed to Smart Collections. This includes revenue from items added directly from the collection page or from the Product Detail Page (PDP) after being accessed via the collection page. This ensures that all interactions through Smart Collections contribute to your reported Revenue Generation Rate (RGR).

More questions?
Check out our Smart Collections FAQ document for more frequently asked questions. If you don’t find your answer there, feel free to reach out via the messenger on this page with your details!