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Collection Page Best Practices

Get the most from your Online Store's Collection Pages with Rebuy

Dante Maxwell avatar
Written by Dante Maxwell
Updated this week

Online shopping can be both enjoyable and overwhelming. While some customers relish browsing through extensive product catalogs, others may experience decision fatigue. To strike a balance between engagement and ease of decision-making, consider integrating the following Rebuy widgets into your collection pages:​

Rebuy Widget Types to Consider

1. Recently Viewed Products.

Repeated exposure to products can significantly boost conversion rates. By incorporating a widget powered by Rebuy’s Recently Viewed Endpoint, you remind customers of items they've previously viewed, facilitating quicker purchasing decisions.

2. Top Sellers

Simplify choices for your customers by showcasing top-selling products within a specific collection. Utilize URL-based rules in your widget’s Data Source to display these popular items. Adjust the widget settings to either highlight these recommendations prominently or blend them seamlessly with your existing product grid.​

3. Another Collection

Anticipate your customer's journey by guiding them to additional collections. If your collection pages feature actionable Add-to-Cart buttons within the product grid, customers can add items to their cart without navigating to individual product pages. In such cases, embedding a widget that presents a different collection above the footer can lead customers to more buying options, enhancing their shopping experience.​

For detailed instructions on setting up a widget on your collection pages, refer to our guide on How to Create a Collection Page Widget.​Rebuy Engine Help+1Rebuy Engine.

By implementing these strategies, you can create collection pages that are both engaging and user-friendly, ultimately boosting customer satisfaction and conversion rates.​

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