🎯 Overview
Rebuy’s Cart & Merchandising solutions—including Smart Cart, Personalized Recommendations, Dynamic Bundles, and Pop‑Ups—offer a powerful toolkit to drive revenue growth across multiple ecommerce KPIs.
Whether you're aiming to increase Average Order Value (AOV), improve Conversion Rate (CR), maximize Return on Ad Spend (ROAS), or grow Customer Lifetime Value (LTV), these foundational strategies will help you personalize the customer journey, increase cart size, and reduce drop-off points.
The three onboarding plays below are designed to improve your performance across multiple KPIs, including AOV, CR, ROAS, and LTV.
📘 Want to Focus on a Specific KPI?
Check out these KPI-specific onboarding guides to tailor your Cart & Merchandising strategies to your goals:
🛒 1. Smart Cart Optimization
KPI Impact:
✔️ Average Order Value
✔️ Conversion Rate
✔️ Lifetime Value
Why It Works:
Smart Cart is a critical revenue lever, influencing both spend and conversion decisions. By integrating personalized incentives and cart enhancements, merchants can turn the cart into a high-performing conversion tool.
Key Features to Implement:
Tiered Progress Bar & Free Shipping Meter: Motivate larger cart sizes with real-time incentives.
Buy More / Save More: Trigger volume-based discounts to encourage multi-unit purchases.
In-Cart Product Recommendations: Display relevant cross-sells based on cart content and visitor behavior.
Smart Cart Apps: Supercharge your existing tech stack by leveraging integrations with dozens of top Shopify Apps
Taste Salud's Smart Cart with KPI Boosting Features
Resources:
🏠 2. Optimize Home, Collection & PDPs
KPI Impact:
✔️ Return on Ad Spend
✔️ Conversion Rate
✔️ Average Order Value
Why It Works:
Optimizing your store’s entry and product pages ensures visitors from all channels are engaged with relevant products, offers, and messaging from their first click.
Key Features to Implement:
Home Page: Use personalized greetings and recommendation carousels to immediately connect with returning or segmented users.
Collection Pages: Add a widget showing recently viewed items and top sellers from that specific collection.
Product Detail Pages: Use a mix of Product Add-Ons, “Complete the Set,” dynamic bundles, and pop-up upsells near the Add to Cart button and deeper on the page.
Resources:
🎁 3. Implement Bundling (Bundle Builder + Dynamic Bundles)
KPI Impact:
✔️ Average Order Value
✔️ Customer Lifetime Value
✔️ Conversion Rate
Why It Works:
Bundling increases cart size and repeat potential by combining products in logical, value-driven ways. It’s an ideal tactic to raise order value while streamlining the path to checkout.
Key Features to Implement:
Dynamic Bundles: Add one-click “frequently bought together” widgets to PDPs and cart.
Bundle Builder: Let shoppers customize multi-product bundles through a step-by-step experience.
Full Page Bundle Takeovers: Build immersive landing pages that tell a value-driven bundle story.
Resources:
📈 Strategies & Use Cases
Use Across All KPIs:
URL Rules: Customize offers and messaging based on campaign source (great for ROAS, CR).
Customer Segment Rules: Use Klaviyo or Shopify segments to target loyalty tiers, new vs returning (great for LTV, AOV).
Resources:
🔗 Explore More Rebuy Features
Flows & A/B Testing: Test and iterate to find the best-performing layouts, bundles, and incentives across KPIs.
Checkout & Post Purchase Offers: Increase final spend and encourage re-engagement through smart post-checkout flows.
Smart Search + Smart Collections: Optimize product discovery for higher ROAS and conversion.
Rebuy Monetize: Monetize your thank you and order status pages for pure incremental revenue
Resources:
By implementing these onboarding tactics, you’ll lay the groundwork for better performance across all major ecommerce KPIs. Once you're ready to zero in on a specific outcome, jump into a KPI focused playbook from the list at the top of this help document.
Still Evaluating Rebuy?
Want to see how Rebuy can help improve your core ecommerce KPIs? Schedule a demo with our team today!