🎯 Overview
Rebuy’s suite of solutions—including Smart Cart, Product Recommendations, Bundles, and Dynamic Offers—empowers you to deliver highly personalized, conversion-focused experiences across your storefront. Whether you're just getting started or looking to refine your approach, these proven tactics are designed to drive meaningful gains in Revenue Per Visitor (RPV) by leveraging upsells, cross-sells, and compelling merchandising tactics at key touchpoints in the buyer journey.
By implementing the following strategies, you can encourage customers to add more to their carts, enhancing the overall shopping experience and increasing revenue.
🛒 1. Optimize Smart Cart for Revenue Per Visitor
Rebuy's Smart Cart offers several features to convert more visitors and incentivize customers to increase their cart value. These are the must-have features if you’re focused on increasing Revenue Per Visitor:
Tiered Progress Bar: Encourage customers to add more items by offering rewards like free shipping or gifts as they reach specific cart value thresholds.
Tiered Progress Bar Settings In the Smart Cart
Buy More, Save More: Provide discounts when customers purchase higher quantities of a product, motivating bulk purchases.
Buy More Save More Settings in Rebuy's Smart Cart
In-Cart Cross-Sell Recommendations: Suggest complementary products directly within the cart to increase the likelihood of additional purchases.
Taste Salud's Smart Cart with RPV Boosting Features
Pro Tip: Combine these features with Rebuy's A/B Testing to experiment with different rewards, cross-sell logic, and cart configurations to determine what resonates best with your customers.
🏠 2. Optimize Home, Collection, and Product Detail Pages for RPV
Enhancing your PDPs, collection pages, and home page can lead to increased RPV by encouraging customers to add complementary products:
🏠 Home Page
The home page is often the first touchpoint for visitors. Implementing personalized recommendations can guide users to products of interest:
Personalized Greetings: Use Rebuy's rules engine to display the customer's first name, previous purchases, and tailored product suggestions when they're logged in.
UTM-Based Personalization: Customize content based on UTM parameters to align with marketing campaigns.
Segment based recommendations: Tailor language and recommendations to customer segments based on Customer Tag, or Klaviyo Segments
Resources:
🗂️ Collection Pages
Collection pages can be optimized with Merchandising Widgets to showcase products that resonate with the visitor's interests:
Recently Viewed Products: Display items the customer has previously viewed to encourage reconsideration.
Top Sellers in Collection: Highlight best-selling products within the specific collection to guide purchasing decisions.
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🛍️ Product Detail Pages (PDPs)
Enhancing your PDPs using Product Page Best Practices can lead to increased RPV by encouraging customers to add complementary products:
Product Add-Ons Widget: Allow customers to select additional items related to the main product directly from the PDP.
Complete the Set Recommendations: Display complementary products to encourage customers to purchase a full set.
Carousels and Dynamic Bundles: Showcase related products or bundle options lower on the PDP to entice further additions to the cart.
Pop-Up Upsells: Offer higher-value alternatives or add-ons through pop-ups to increase the overall order value.
Recommendation: Implement 2-3 widgets on your PDPs—place one near the "Add to Cart" button and others further down the page to capture customer interest at different points.
🎁 3. Implement Bundling Strategies (Dynamic Bundles + Bundle Builder)
Offering product bundles can significantly increase RPV by providing customers with value-packed options:
Dynamic Bundles: Allow customers to add multiple related products to their cart with a single click, simplifying the purchasing process.
Olly's Dynamic Bundle
Combine Lower and Higher Margin Products: Use the power of Rebuy's Data Sources to pair lower-margin items with higher-margin ones in a bundle, enhancing gross profit while providing value to customers.
Data Source rule example: Using Product Tags to combine Low Margin Products with High Margin Products
Full-Page Bundle Takeovers: Create dedicated pages showcasing curated product combinations to make it easy for customers to purchase complementary items together.
Primally Pure's Full-Page Bundle Takeover
Bundle Builder: Create a multi-step build-a-bundle flow for your customers to create personalized bundles; unlock discounts based on line items or total value.
Bundle Builder in the Rebuy Admin
Phlur's Bundle Builder
📈 Additional Strategies & Use Cases
🎯 Use URL Rules, Cart Subtotal Threshold Rules, and Klaviyo Segment Rules in Data Sources
Key Actions:
URL Rules: Customize product recommendations based on the URL parameters to tailor the shopping experience.
Cart Subtotal Threshold Rules: Offer incentives or recommendations when a customer's cart reaches certain thresholds to encourage higher spending.
Klaviyo Segment Rules: Integrate with Klaviyo to personalize recommendations based on customer segments and behaviors.
Resources:
🎁 Gift with Purchase
Key Actions:
Set Up Gift with Purchase Offers: Encourage customers to increase their cart value by offering a free gift when they meet certain criteria.
Experiment with different gifts, and multiple reward tiers, measuring gift opt-in rate and revenue attribution.
Resources:
🚪 Exit Intent Pop-Ups
Key Actions:
Implement Exit Intent Pop-Ups: Capture the attention of customers about to leave your site by offering special deals or recommendations to retain their interest.
Resources:
🔗 Explore More Rebuy Features
To further enhance RPV, consider integrating the following Rebuy features:
A/B Testing: Test different strategies, layouts, and offers to determine what resonates best with your customers.
Search + Collections: Enhance product discovery by optimizing your search and collection pages with personalized recommendations.
Rebuy Monetize: Monetize post-purchase pages by displaying relevant ads, generating additional revenue without disrupting the customer experience.