🎯 Overview
Rebuy’s Cart & Merchandising tools— including Smart Cart, predictive Product Recommendations, Bundle Builder, Dynamic Offers, and Accelerated Checkout—empowers you to craft a seamless and engaging shopping experience at all stages of the customer journey.
Whether you're optimizing the checkout flow, refining PDPs, or streamlining bundle experiences, these strategies are designed to increase conversion rates by reducing friction, personalizing messaging, and delivering the right offers at the right time.
Implementing the tactics below will help drive more visitors to become buyers and elevate your overall store performance.
🛒 1. Supercharge Your Smart Cart for Conversion
Enhance your Smart Cart to reduce friction and incentivize action.
Example Smart Cart With Conversion Boosting Functionality
Tiered Progress Bar: Show progress toward free shipping or gift unlocks, nudging visitors toward purchase completion.
Accelerated Checkout Buttons: Enable Express checkout options like Shop Pay or PayPal to remove steps and speed up the funnel.
In-Cart Product Recommendations: Use AI rules to display complementary products before customers exit the cart.
Pro Tip: Combine these features with Rebuy’s A/B Testing to compare what drives higher conversions—test progress bar styles, button visibility, and recommendation logic. Sample Smart Cart A/B Testing Experiments
🏠 2. Optimize PDPs, Collection, and Home Pages for Conversions
Drive higher rates by personalizing each key entry point:
Product Detail Pages (PDPs):
Use Product Add‑On and “Complete the Look” widgets near the "Add to Cart" button to showcase cross-sells.
Add carousels and dynamic bundles deeper into the page to surface alternatives.
Implement pop-up upsells for upgrade opportunities.
Collection Pages:
Add widgets to your collection page that display both top sellers in the collection and recently viewed items.
Use UTM or URL rules to adjust messages for different traffic sources.
Home Page:
Employ dynamic language and messaging based on referral UTM tags or customer history.
Personalize with customer segment rules (e.g., new vs returning) using Data Sources.
Resources:
Recommendation: Implement 2–3 strong widgets per page type—PDP, collection, home—to cover multiple buyer intents and entry paths.
🎁 3. Simplify Purchase with Professional Bundling
Provide streamlined and versatile bundle experiences to ease decision-making:
Bundle Builder: Enable shoppers to select their own custom bundles with predefined steps and discounts—excellent for upselling while retaining user control.
Phlur's Bundle Builder
Pre‑Built Dynamic Bundles: Offer instant “frequently bought together” combos that reduce friction to buy multiples.
Olly's Dynamic Bundle
Bundling Layouts & Discount Logic: Use multi-step flows or full-page takeover templates for high-impact bundle presentations.
Primally Pure's Full-Page Bundle Takeover
📈 Other CR Strategies & Use Cases
Harness the power of Rebuy Data Sources in your on-site merchandising strategy to create custom and personalized offers that convert more traffic to customers.
Dynamic Language: Tailor on-site copy based on customer journey—e.g. personalized messaging based on customer properties, or traffic sources.
URL/UTM Rules: Trigger tailored messaging or offers for traffic from distinct campaigns or platforms.
Customer Segment Rules: Adjust messaging for first-time buyers vs loyal customers using Data Sources.
Resources:
🔗 Explore More Rebuy Features
To further enhance conversion optimization, consider integrating:
A/B Testing: Continuously test experiences—cart layouts, page messaging, and bundle flow—to iteratively improve conversion rates.
Search + Collections: Apply merchandising logic to search results and collection discovery paths to better guide buyers.
Rebuy Monetize: Deliver personalized ads on post-purchase pages to reinforce conversions and re-engage customers.
By optimizing your Smart Cart, tailoring key pages, and offering intuitive bundling experiences—supported by dynamic messaging and systematic experimentation—you’ll create a smoother buyer journey, increase trust, and drive higher conversion rates through Rebuy’s powerful merchandising tools.