Conversion rate (CR) optimization focuses on guiding visitors through the purchase process with ease and maximizing the percentage of site visitors who complete a purchase. By reducing friction and making the customer journey more intuitive, you can decrease cart abandonment and increase overall revenue. Rebuy offers powerful tools that create a personalized and seamless shopping experience, leading to higher conversion rates.

This guide provides best practices for leveraging Rebuy’s features to optimize conversion rates across your store.

Smart Search allows customers to find exactly what they need with minimal friction, which directly impacts conversion rates. It enables merchants to set up keyword synonyms, suggest relevant products for complementary search terms, and ensure that customers have a smooth search experience with quick access to products. By adding “Add to Cart” buttons in the search results, merchants make it easy for customers to act immediately on their interest.

Smart Search enhances the search experience by providing relevant results based on customer behavior and pre-set synonyms. It also enables merchants to monitor search terms that yield no results, and search terms that provide the greatest revenue, providing opportunities to introduce new products or redirect customers to similar items. This approach both fulfills customer needs and captures potential missed sales.

Rebuy’s Smart Search feature allows merchants to set up keywords, monitor searches, and ensure that products or collections appear for specific terms. Adding “Add to Cart” buttons directly within the search results and quick view modals streamlines the process, reducing friction and encouraging immediate purchases.

A/B testing in checkout allows merchants to experiment with different layouts, product recommendations, or content blocks to determine which setup converts the most customers. Testing elements like trust badges, product recommendations, and customer reviews helps you identify the setup that leads to the highest conversion rate.

Note: A/B testing in checkout is available only for Shopify Plus merchants.

A/B testing in checkout lets you compare different versions of the checkout page to see which elements drive the most conversions. This can include testing content blocks for customer trust, or adding relevant product recommendations to help increase order size without disrupting the checkout process.

Rebuy enables merchants to test various extensions within the checkout, such as product recommendations, trust badges, and customer reviews. By analyzing which test variant yields the highest conversion rate, you can optimize the checkout experience for maximum completions.

Running A/B tests on widgets, product recommendations, or page layouts allows you to optimize conversion rates throughout the entire shopping experience. Testing different product bundles, recommendation logic, or calls-to-action helps you find what resonates most with customers.

Rebuy’s A/B testing capabilities extend to homepage, product page, and cart widgets through Widget testing, or any element on the online store via General Experiments. Merchants can compare widgets or recommendations to determine what drives the most engagement and conversions, allowing them to build a data-driven customer journey.

Rebuy allows you to A/B test various widgets and recommendation strategies. For example, test whether a bundle on the homepage converts better than no bundle, or whether recommending Product A on a PDP leads to more conversions than recommending Product B.

Accelerated payment methods like Apple Pay, Google Pay, and Shop Pay make the checkout process faster and simpler, particularly for mobile users. Reducing friction at checkout increases the likelihood of completed purchases and higher conversion rates.

Accelerated payment methods allow customers to complete their purchases with just a few clicks, without having to manually enter payment details. This convenience is essential for increasing conversions, especially among mobile shoppers.

Rebuy integrates with accelerated payment methods in the Smart Cart, enabling customers to quickly check out without needing to enter additional information.

A tiered progress bar creates a gamified shopping experience by showing customers how close they are to unlocking rewards like free shipping or discounts. This approach motivates customers to add more items to their cart, increasing both average order value and conversions.

A tiered progress bar displays rewards at specific cart values, such as free shipping or discounts. As customers add more to their cart, they see how close they are to reaching each reward, which incentivizes higher spending and completion of the purchase.

Rebuy’s tiered progress bar dynamically updates as customers add items, showing how close they are to unlocking rewards like free shipping or discounts.

Reducing friction in the shopping journey increases conversions. Cross-sell widgets with “Add to Cart” buttons allow customers to instantly add suggested items without leaving the page, creating a seamless shopping experience that leads to more completed purchases.

Cross-sell widgets recommend complementary products during the shopping journey. Adding “Add to Cart” buttons directly on these widgets makes it easier for customers to add products to their cart, reducing steps to checkout.

Rebuy’s cross-sell widgets display recommendations with an "Add to Cart" button, allowing customers to quickly add these products to their cart without navigating away.

Personalized, dynamic language based on customer behavior makes shopping experiences feel more relevant and engaging, increasing the likelihood that customers will convert. Tailored messaging based on referral sources or cart content drives a sense of connection and urgency.

Rebuy’s dynamic language feature lets merchants display personalized messages based on customer behavior, such as arriving from a paid ad. This allows for relevant calls-to-action and promotional messaging that speaks to each customer’s unique journey.

Rebuy’s dynamic language can trigger personalized messages based on referral UTM parameters. For instance, if a customer arrives from an ad offering a first-time buyer discount, Rebuy can dynamically remind them: “Remember, first-time customers save 10% with code SAVE10!”

Enhancing conversion rates is essential for maximizing revenue. Rebuy’s suite of tools—Smart Search, A/B testing, accelerated payments, tiered progress bars, and dynamic language—helps create a frictionless, personalized shopping experience that encourages conversions.