Post-Purchase Product Offers: Boost Sales with Additional Offers
A post-purchase product offer provides an additional sales opportunity right after customers complete their checkout. This guide explores post-purchase checkout extensions, which allow merchants to add extra steps to the post-purchase experience. These extensions present multiple offers based on whether the customer accepts or declines the initial offer, helping to increase conversions and drive more sales.
Video Tutorial
Building an Upsell and Downsell Offer
To create an upsell or downsell offer, follow these steps:
Select the Flow: Choose the specific post-purchase flow where you want to add the upsell or downsell.
Set the Initial Offer: Start by selecting your initial offer that will be assessed during the checkout process.
Configure Actions: Click on the Accept and Decline buttons within the workflow to define the actions taken when the initial offer is accepted or declined.
Choose Widgets: Select the post-purchase widget(s) you want to display for the upsell and/or downsell.
Add More Steps: If needed, add a third step to the workflow. Repeat the process used for the initial offer steps. However, note that Shopify only allows a maximum of two accepted post-purchase offers—whether on the same page or through different steps.
Activate the Flow: Once ready, head to the main flows page and toggle the flow to live.
Important Note: The limit on the number of post-purchase upsell offers that customers can accept is three.
Important Reminder: Ensure that you have enabled Rebuy as your post-purchase provider within the Shopify admin portal.
A/B Testing Post-Purchase Offers
Rebuy allows you to A/B test your post-purchase widgets. This is essential for identifying which offers and configurations provide the best return on investment (ROI). Check out our guide to A/B testing post-purchase offers.
Post-Purchase Reporting & Analytics
To better understand how your post-purchase offers are performing, visit Post-Purchase Analytics. This will give you deeper insights into the effectiveness of your upsell and downsell offers. Learn more about post-purchase reporting.