Warning: This Feature is currently in beta and as such is still in development. If you'd like access to this feature, let us know!
This document will go over,
What Marketing Links is.
How to Deploy it.
This Doc will go over the Rebuy Marketing Campaigns and will require,
May Require Shopify Plus. (Mostly Doesn't)
Access to Beta.
Rebuy's Marketing links feature offers merchant the ability to run multi-step promotions on their store. For example, you send an email to your customers saying buy a t-shirt and, for the next 24-hours, are offered the ability to add a free beanie to the t-shirt's order.
When deployed, the customer will receive an email and if they tap on the email, they land on the shirt collection page and a message confirms the details. They add a shirt to their cart and instantly receive a message letting them know the beanie was added to the cart for them, and asking if they’d like to keep shopping or checkout. If they tap checkout, they are brought to checkout with the discount code automatically applied.
Making a Marketing Link:
Step 1: In Rebuy Admin navigate to the new Marketing Links page.
Step 2: In Marketing Links click 'Create New' to make a new Marketing Link.
Step 3: Edit the promotion by filling out the required fields,
Naming the Campaign
The name can be anything and is meant for internal use at your company to manage multiple promotions at a time. At no point will the name of the campaign be available to customers.
Creating the Promo Link
The link that you are naming in this step will be used by the customer to navigate to the storefront and start the promotion. ensure that this follows typical URL Standards.
Making a Promotion
Now that you have created the link we need to set up the promotion. For this document, we will be setting up the example promotion from the overview section. Everything below is technically optional. So, you could have an empty promotion that virtually does nothing. Continuing on we'll show you how to,
Add a Discount
Add a Landing Message
Define Types of Promotion
Define Whether or Not to Clear the Cart
Define a Landing Page
Define a Success Behavior
Define a Promotion Date
Section: Type of Promotion
In this section you'll be choosing type of promotion you want this Marketing Link to be dedicated to. You can choose to 'Automatically Add Items' to the cart. You could choose to make the promotion a 'Message Only.' This will remove any functionality of adding items to the cart but will still allow you to set a condition where a message pop-up will appear on your site. Finally, you can choose to 'Conditionally Add Items' to cart.
If you choose to add a condition to that of the promotion you'll see that the options are limited to Cart Subtotal. At this time that's the extent tof conditions we offer but if you have any suggestions for future development please contact us here.
Section: Select Items to Add to Cart
In this section you'll be choosing what products you wish to add to cart in the event that the conditions to add items to cart are meet. To do so, type the name of the item or provide a unique identifier like a SKU or Shopify product ID. You can also add products that would normally be hidden in the product pages of your store.
Section: Clear Cart
In this section you'll be choosing whether or not you'd like the promotion to replace the existing products in cart with the defined promotional products.
In this section you'll be choosing whether or not the promotion should include a discount. You can further define whether the discount is generated Automatically, Manually, or via a Shopify Plus Script.
Section: Landing Page
In this section you'll be choosing what page of your store you'd like the promotional link to drop the user when they click it. Our suggestion is a product page or a product collection page. That said, it can be almost any page on your store.
Section: Landing Message
In this section you'll be choosing whether or not you'd like to display a message upon landing on the landing page. We suggest making a small message ensuring the customer that the promotion is available. Especially when the promotional product are not automatically added to cart.
Section: Success Behavior
In this section you'll be choosing what will happen to the customers session when the promotion is actuated. You can set the promotion to do nothing and allow the merchant to navigate around the site. You can set the promotion to automatically redirect to any of three options: the Cart Page, Checkout, or a custom URL. Lastly, you can set the promotion to present a pop-up message to the customer. Something cool you can do if you choose to set the success behavior to 'Message Customer' is chaining together promotions by adding a different Marketing Link to the description of the message.
Section: Promotion Date
In this section you'll be choosing when the promotion starts and when it ends. We suggest setting an end date as that will enable you to more effectively compare promotional offer with one another.
During the beta faze, we've learned some important lessons and wish to share them with you in order to maximize your returns. Armed with the knowledge above, we suggest taking action to meet the following principles.
We find it best for merchant to schedule offers. If advertised, offers with time limits are more likely to result in a promotion being activated. Furthermore, timed offers, make it easier to compare one promotion to another. For instance, if the promotions have the same start and end time, come time to compare the two offers, the factor of promotion duration and date can be factored out. Making it easier to determine the customer's desired.
We find it imperative that the promotion be advertised. Given that the Marketing Links feature doesn't advertise the promotion for you, you'll need some other method to get customers to click on the promotional link.
We find it important to ensure that the user knows what the promotion is. As such, ensure that the promotion, when advertised, explains, in full, what the prospective customer is being offered and how to achieve/complete said offer. As such, it's suggested that you don't make a Marketing Link that makes use of 'Conditionally add Items' setting without 'Landing Message.'
One offer running on the site at a time may be great but multiple offers encourages more traffic and produces more data points that you can use to better gauge the effectiveness of a promotion. We suggest making multiple offers at a time for a specific period and determining which performed best out of the set.
WARNING: Be mindful of multiple offers whose purpose overlaps as overlapping offers can result in unintended consequences. For instance, multiple Gift With Purchase offers running at the same time allow for a customer to activate all of them at once.
Chained offers extends upon that of multiple offers by linking them together in some way. Currently, you can link promotions together by creating another Marketing Link and adding the link promotion to the description of a 'Success Message.' (There is work being done to expand this and make chained offers more discoverable by adding optional button to the 'Success Message' message settings that allow you to continue to another offer.)