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Marketing Links

Learn about Rebuy marketing links and how to use them!!

Christian Sokolowski avatar
Written by Christian Sokolowski
Updated over a week ago

Marketing Links

Rebuy's Marketing Links feature enables merchants to run multi-step promotions on their store. For instance, you might send an email to customers with an offer: “Buy a t-shirt, and within the next 24 hours, add a free beanie to your order!”

🚀 Marketing Links Feature: Beta Alert! 🚀

The Marketing Links feature is currently in beta and still under development. Please note that it is not yet powered by Functions.

If you’d like early access or have questions, feel free to reach out to us—we’d love to hear from you! 😊

This guide covers the following:

  • What Marketing Links are

  • How to deploy Marketing Links

  • Best practices

  • Advanced tips for optimal use

Requirements

To use Rebuy’s Marketing Links feature, you may need the following:

  • Shopify Plus (required in some cases)

  • Access to Beta

Example Workflow

  1. Customer Engagement: The customer receives an email with the promotion. They tap the link in the email, taking them directly to the shirt collection page.

  2. Promotion Confirmation: A landing message confirms the promotion details. The customer adds a t-shirt to their cart.

  3. Automatic Add-on: Once the t-shirt is added, a message confirms the beanie has also been added to the cart, with options to continue shopping or proceed to checkout.

  4. Discount at Checkout: If the customer taps checkout, they’re taken directly to the checkout with any applicable discounts automatically applied.


Steps to Implement

Creating a Marketing Link

  1. Navigate to Marketing Links
    In the Rebuy Admin, go to the Marketing Links page.

  2. Create a New Link
    Click Create New to begin creating a new marketing link.

  3. Edit Promotion Details
    Complete the required fields to set up your promotion.

    • Campaign Name: Enter a name for internal use. This name helps manage multiple promotions but is not visible to customers.

    • Promo Link: Define the URL customers will use to access the promotion. Ensure this URL follows standard URL conventions.


Setting Up a Promotion

With your marketing link created, let’s set up the promotion. We’ll use an example from the overview section. Note that all of the following steps are optional—you could technically create an empty promotion with no effect. Here’s how to configure your promotion:

  1. Add Products: Choose which products will be included in the promotion.

  2. Add a Discount: Set up a discount to be applied to qualifying purchases.

  3. Add a Landing Message: Create a message to display when customers land on the promotion page.

  4. Define Promotion Types: Specify the type of promotion (e.g., product-specific, sitewide).

  5. Clear Cart Option: Decide whether or not the promotion will clear items from the cart when activated.

  6. Set a Landing Page: Define a custom landing page for the promotion.

  7. Define Success Behavior: Outline what happens after a customer completes the promotion (e.g., redirect to a thank-you page).

  8. Set Promotion Dates: Establish the start and end dates for the promotion.

Choosing the Promotion Type

In this step, select the type of promotion you want this Marketing Link to support:

  1. Automatically Add Items: Automatically adds specified items to the customer’s cart when they interact with the promotion.

  2. Message Only: Displays a pop-up message without adding items to the cart. This option is useful for showing promotional messages based on specific conditions without modifying the cart contents.

  3. Conditionally Add Items: Adds items to the cart based on set conditions, giving you control over when and how items are added during the promotion.

Currently, if you choose to add a condition to the promotion, the only available option is Cart Subtotal. At this time, no additional conditions are offered.

Select Items to Add to Cart

In this section, choose the products you want to add to the cart when the promotion conditions are met. To select an item, you can:

  • Type the product name

  • Enter a unique identifier, such as a SKU or Shopify product ID

You may also add products that are typically hidden from your store's product pages.

Clear Cart

In this section, decide if the promotion should replace existing items in the cart with the promotional products you’ve defined.

Discount

In this section, choose whether the promotion should include a discount. You can specify the discount type as one of the following:

  • Automatic: Applied automatically at checkout.

  • Manual: Requires a customer to enter a discount code.

  • Shopify Plus Script: Uses a custom Shopify Plus script to apply the discount.

Landing Page

In this section, select the page on your store where you want users to land when they click the promotional link. We recommend choosing a product page or a collection page, but you can link to nearly any page on your store.

Landing Message

In this section, decide if you'd like to display a message when customers land on the designated page. We recommend a brief message confirming the promotion’s availability—this is especially helpful when promotional products are not automatically added to the cart.

Success Behavior

In this section, choose what action will occur once the promotion is activated:

  • Do Nothing: Allows the customer to continue browsing the site without redirection.

  • Redirect: Automatically redirects the customer to one of the following:

    • Cart Page

    • Checkout

    • Custom URL

  • Display a Message: Shows a pop-up message to the customer. You can even link to another Marketing Link within this message, creating a "chained" promotion effect.

Promotion Date

In this section, set the start and end dates for the promotion. We recommend setting an end date to help you more effectively compare the performance of different promotional offers.


Key Principles for Maximizing Promotional Success

Through our beta phase, we’ve gathered insights to help you optimize your promotions. Applying these principles can enhance the effectiveness of your Marketing Links.

  1. Timed Promotions

    Scheduling promotions with specific start and end dates boosts their impact. Time-limited offers, especially when advertised, tend to drive activation. Additionally, setting consistent durations across promotions allows for easier performance comparison, as factors like duration and timing are consistent.

  2. Discoverable Promotions

    To achieve success, ensure your promotion is well-advertised. Since Marketing Links doesn’t handle promotion visibility, you’ll need to employ other marketing channels (e.g., email, social media, or site banners) to encourage customers to click the promotional link.

  3. Transparent Promotions

    Clarity is key. Make sure customers understand the promotion details upfront—what is being offered and how to take advantage of it. We suggest avoiding “Conditionally Add Items” promotions without using a Landing Message to confirm the promotion’s availability and guide the customer experience.

Advanced Practices

  1. Multiple Offers

    Running multiple offers simultaneously can increase traffic and generate more data for analyzing promotion effectiveness. Testing several offers within a specific timeframe can help you identify the most successful promotions.

    Warning: Be cautious with overlapping offers, as this may lead to unintended stacking of promotions. For example, running multiple “Gift with Purchase” offers at once could allow a customer to activate all promotions simultaneously.

  2. Chained Offers

    Extend the value of multiple offers by creating “chained” promotions that link together. Currently, you can chain promotions by setting up another Marketing Link and adding it to the description in a Success Message. (Future enhancements will make chaining more user-friendly, including an option to add a “Continue to Another Offer” button in the Success Message settings.)

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