Marketing Links
Rebuy's Marketing Links feature allows merchants to create dynamic, customizable promotions that enhance customer engagement and drive sales. With Marketing Links, you can craft special offers, automatically add products to the cart, apply discounts, and guide customers through a seamless shopping experience—all from a single shareable link.
This guide will walk you through setting up a Marketing Link in Rebuy, including detailed configuration options and best practices.
🚀 Marketing Links Feature: Beta Alert! 🚀
The Marketing Links feature is currently in beta and still being developed. At this stage, it is not yet powered by Functions.
If you're interested in early access, contact our support team and request to join the Marketing Links beta program.
Requirements
To use Rebuy’s Marketing Links feature, you may need the following:
Shopify Plus (required in some cases)
Access to Beta (you need to request this from support)
Steps to Implement
Creating a Marketing Link
Navigate to Marketing Links
In the Rebuy Admin, go to the Marketing Links page.Create a New Link
Click Create New to begin creating a new marketing link.Edit Promotion Details
Complete the required fields to set up your promotion.Campaign Name: Enter a name for internal use. This name helps manage multiple promotions but is not visible to customers.
Promo Link: Define the URL customers will use to access the promotion. Ensure this URL follows standard URL conventions.
Setting Up a Promotion
With your marketing link created, let’s set up the promotion. We’ll use an example from the overview section. Note that all of the following steps are optional—you could technically create an empty promotion with no effect. Here’s how to configure your promotion:
Add Products: Choose which products will be included in the promotion.
Add a Discount: Set up a discount to be applied to qualifying purchases.
Add a Landing Message: Create a message to display when customers land on the promotion page.
Define Promotion Types: Specify the type of promotion (e.g., product-specific, sitewide).
Clear Cart Option: Decide whether or not the promotion will clear items from the cart when activated.
Set a Landing Page: Define a custom landing page for the promotion.
Define Success Behavior: Outline what happens after a customer completes the promotion (e.g., redirect to a thank-you page).
Set Promotion Dates: Establish the start and end dates for the promotion.
Choosing the Promotion Type
In this step, select the type of promotion you want this Marketing Link to support:
Automatically Add Items: Automatically adds specified items to the customer’s cart when they interact with the promotion.
Message Only: Displays a pop-up message without adding items to the cart. This option is useful for showing promotional messages based on specific conditions without modifying the cart contents.
Conditionally Add Items: Adds items to the cart based on set conditions, giving you control over when and how items are added during the promotion.
Currently, if you choose to add a condition to the promotion, the only available option is Cart Subtotal. At this time, no additional conditions are offered.
Select Items to Add to Cart
In this section, choose the products you want to add to the cart when the promotion conditions are met. To select an item, you can:
Type the product name
Enter a unique identifier, such as a SKU or Shopify product ID
You may also add products that are typically hidden from your store's product pages.
Clear Cart
In this section, decide if the promotion should replace existing items in the cart with the promotional products you’ve defined.
Discount
In this section, choose whether the promotion should include a discount. You can specify the discount type as one of the following:
Automatic: Applied automatically at checkout.
Manual: Requires a customer to enter a discount code.
Shopify Plus Script: Uses a custom Shopify Plus script to apply the discount.
Landing Page
In this section, select the page on your store where you want users to land when they click the promotional link. We recommend choosing a product page or a collection page, but you can link to nearly any page on your store.
Landing Message
In this section, decide if you'd like to display a message when customers land on the designated page. We recommend a brief message confirming the promotion’s availability—this is especially helpful when promotional products are not automatically added to the cart.
Success Behavior
In this section, choose what action will occur once the promotion is activated:
Do Nothing: Allows the customer to continue browsing the site without redirection.
Redirect: Automatically redirects the customer to one of the following:
Cart Page
Checkout
Custom URL
Display a Message: Shows a pop-up message to the customer. You can even link to another Marketing Link within this message, creating a "chained" promotion effect.
Promotion Date
In this section, set the start and end dates for the promotion. We recommend setting an end date to help you more effectively compare the performance of different promotional offers.
Key Principles for Maximizing Promotional Success
Through our beta phase, we’ve gathered insights to help you optimize your promotions. Applying these principles can enhance the effectiveness of your Marketing Links.
Timed Promotions
Scheduling promotions with specific start and end dates boosts their impact. Time-limited offers, especially when advertised, tend to drive activation. Additionally, setting consistent durations across promotions allows for easier performance comparison, as factors like duration and timing are consistent.
Discoverable Promotions
To achieve success, ensure your promotion is well-advertised. Since Marketing Links doesn’t handle promotion visibility, you’ll need to employ other marketing channels (e.g., email, social media, or site banners) to encourage customers to click the promotional link.
Transparent Promotions
Clarity is key. Make sure customers understand the promotion details upfront—what is being offered and how to take advantage of it. We suggest avoiding “Conditionally Add Items” promotions without using a Landing Message to confirm the promotion’s availability and guide the customer experience.
Marketing Links Workflow Example
Automatically Add a Product + Discount for a Flash Sale
Scenario:
You want to run a 24-hour flash sale where clicking the link automatically adds a specific product to the cart and applies a 20% discount.
Setup Steps:
Create a New Marketing Link in Rebuy.
Set Campaign Name: “Flash Sale - 20% Off Sneakers” (internal use only).
Define the Promo Link URL: Example:
yourstore.com/flash-saleChoose the Landing Page: Product page for the discounted item.
Add the Sneaker Product to the promotion.
Apply a 20% Discount to the selected product.
Enable "Automatically Add Items" to ensure the product is added to the cart upon link click.
Set Start and End Dates (e.g., today at 12 AM to tomorrow at 12 AM).
Enable a Success Behavior: Redirect customers to checkout after the item is added.
Save & Share the Link via email, SMS, and social media.
Customer Experience:
A customer clicks the link from an email.
They land on the sneaker product page.
The sneaker is already in their cart with 20% off applied automatically.
They proceed to checkout without manually adding the item or entering a discount code.
Advanced Promotion Strategies
Running Multiple Offers
Launching multiple promotions at the same time can help drive traffic and provide valuable insights into which offers perform best. By testing different promotions within a set timeframe, you can identify the most effective strategies for boosting conversions.
⚠ Important: Be mindful of overlapping promotions, as this can lead to unintended stacking of discounts or rewards. For example, if multiple "Gift with Purchase" promotions are active simultaneously, customers may qualify for multiple free gifts in a single order.
Chaining Offers for Greater Impact
Maximize customer engagement by creating chained promotions—offers that flow into one another for an extended shopping experience. Currently, you can chain offers by setting up an additional Marketing Link and including it in the Success Message of the first promotion.
Frequently Asked Questions (FAQs)
Q: Can I create multiple Marketing Links for different promotions?
Yes! You can create multiple links, each with its own products, discounts, and landing pages.
Q: What happens if a customer already has items in their cart?
You can choose whether the promotion will add to their cart or clear existing items before applying.
Q: Can I apply a discount code automatically through a Marketing Link?
Yes! You can configure the link to apply a discount without requiring the customer to enter a code manually.