Creating a new campaign link? Use a Smart Flows Link-Based Flow.
For a new campaign link, Rebuy recommends a Smart Flows Link-Based Flow over the Smart Links widget described in this article. A Link-Based Flow is created in Flows & A/B Testing, then Smart Flows, and when a shopper opens its link it can add products, apply a discount code, show a banner or popup, and check targeting rules such as cart subtotal or date. A Link-Based Flow also includes a downloadable QR code, UTM parameter fields, and click and order reporting on its Insights page. The Smart Link a Link-Based Flow generates is a separate feature from the Smart Links widget in this article, and a link containing rsf= comes from a Link-Based Flow. See Smart Flows Link-Based Flows: Launch a Promotion from a Campaign Link
The Rebuy Smart Links widget is a powerful tool that can be used to create a custom URL for directing customers to your goal location with specialized features, while also offering increased levels of flexibility for product packaging. This widget makes your marketing efforts more targeted and efficient, offering your customers a personalized experience when engaging with your brand. In this article, we will provide an overview of what the Smart Links widget is, how it can be used, and how it can benefit your business.
Smart Links widget compared with Smart Flows Link-Based Flows
The Smart Links widget in this article and a Smart Flows Link-Based Flow both create a campaign link, and Rebuy recommends a Link-Based Flow for new campaign links. The table below compares the two, with the Smart Links widget in the second column and the Smart Flows Link-Based Flow in the third.
Capability | Smart Links widget | Smart Flows Link-Based Flow |
Where it is built | Widgets, then Smart Links | Flows & A/B Testing, then Smart Flows |
Products added to the cart | The items you add to a cart on your store before generating the link | An Add Items to Cart step, with an optional free or discounted price |
Discount code | The Discount Code setting | A Discount step, BXGY, and Add Items to Cart promotions |
Conditions on who gets the offer | Not available in the Smart Links widget | Targeting rules such as Cart Subtotal, Date, and Klaviyo Segments |
On-site message | The Banner Message setting | Website Banner and Popup Message steps |
Landing page | Cart Page, Shopify Checkout, Recharge Checkout, Shop Pay Checkout, or a custom page | Current Page, Homepage, Cart, or Custom URL, plus a Redirect step that can send the shopper to checkout |
QR code | Not available in the Smart Links widget | Download QR on the flow's Start card |
UTM parameters | Not available in the Smart Links widget | UTM Parameters fields on the flow's Start card |
To set up a Link-Based Flow, see Smart Flows Link-Based Flows: Launch a Promotion from a Campaign Link.
Use Cases
Include Smart Link URLs in email/sms campaigns to increase conversion rate by redirecting the customer to checkout.
Improve conversions by using the Smart Link URLs on Call To Action (CTA) buttons on hero banners or landing pages.
Increase Average Order Value (AOV) by creating preconfigured bundles.
Include Smart Link URLs for influencers or affiliate marketers to redirect customers to cart from a Call To Action
Include Smart Link URLs in Paid Marketing Campaigns to redirect customers to a custom landing page with a unique banner message
Smart Link URL Types
Smart Cart Link
This link is useful for stores to engage customers in the Smart Cart products they have added and add more product, input a discount and guide them to convert more efficiently.
Recharge Checkout Link
This URL will redirect customers to a Recharge Checkout when clicked. This link is useful for stores selling subscriptions and using the Recharge Checkout that want to redirect a customer to checkout from a Blog, Landing Page, Hero Banner, or email. This is particularly powerful in abandon cart flows for subscription products, as we redirect the customer to checkout!
Shopify Checkout Link
This URL will redirect customers to a Shopify Checkout when clicked. This link is useful for funnel-centric stores that want to nudge a customer to the checkout step from a Blog, Landing Page, Hero Banner, or email!
Shopify Cart Page Link
This URL will redirect customers to a Shopify Cart Page when clicked. This link is useful for stores that want to nudge a customer to the Cart Page from a Landing Page
Custom URL
This URL will redirect customers to another page on your Shopify Online Store like a product page or collection page. This link is useful for stores using email marketing campaigns to target specific customer segments with early product drops or exclusive discounts.
Implementation
Step 1:
Under the Widgets Tab Click on Smart Links
Step 2:
From the Smart Links Widget Page, click Online Store to build the contents of the cart associated with the Smart Link.
Step 3:
Create a Shopping Cart on your online store. Add products to cart on your online store that you would like to include in the link
Step 4:
After you've created a cart on your online store, go back to the Rebuy Smart Link tab and configure the settings of your Smart Link.
For example, you can choose whether or not you'd like any existing contents of a customer's cart to be cleared before adding the Smart Link's cart contents, whether or not a discount code will be applied to the link, whether or not you'd like to include a unique banner to be displayed along with the link and its contents, and where the link will land the customer i.e. Recharge Checkout, Shopify Checkout, Cart Page, or a Custom URL.
Note: If you are using the Smart Cart Link, you will need to add a custom landing page of your choosing.
Step 5:
Configure your Smart Like to function as desired and
Step 6:
Click Generate Smart Link for the Link you'd like to create and copy the URL.
Step 6:
You're done! Paste your URL wherever you'd like to use it! Common places for URLs built from our link builder are:
Abandoned cart notifications
Landing Pages
Influencer/Affiliate Profiles or Blogs
Blog Posts
Product Pages
Buttons on Home Page Banners
FAQs
What does the 'Clear Cart' toggle do?
If enabled, the cart will be cleared first, then products will be added.
What does the 'Show Smart Cart' toggle do?
If enabled, the Smart Cart will open after the customer has been redirected.
What does the 'Discount Code' toggle do and is it required?
Optional. Leave blank for default. If set, the link created will include the given discount code and apply it when clicked.
Note: In order to utilize the 'Discount Code' toggle, your Rebuy Smart Cart must have the 'Discount Code Input' setting enabled in the Smart Cart's settings, as shown in the example screenshot below:
What does the 'Banner Message' toggle do and is it required?
Optional. If set, a banner will be displayed on site with the given message when the link is clicked.
What does the 'Landing Page' do?
Choose your landing page for when this link is clicked, including a custom one!
Will Smart Links Work with the Storefront API?
Yes, smart links will also work with the Storefront API. They will function correctly, enabling real-time discount validation, and providing a smooth experience for customers when they click through to the cart using a smart link.
Be sure to keep an eye out for more Rebuy features on the way!
If you have more questions, please reach out to support!