Overview
This is the Widget Report that you'll most likely look at when you want a breakdown of how well Rebuy is doing for your platform. The report is a collection of analytics measurements that merchants should find most important for assessing Rebuy in relation to their companies growth.
Stores can choose whether to include tax in line items. You can view that in Shopify Admin > Settings > Taxes. Shipping/discounts are not calculated in Rebuy's AOV. Our reports don't take into account taxes (Shipping/Discounts) and therefore our reported AOV may be off compared to that of Shopify's reported AOV.
This report encompass Widgets such as dynamic bundles, checkout, PDPs, etc. If you are interested in learning more about the Post Purchase report, you can head over to the Post Purchase Analytics Report article.
Running Widget Report
The Rebuy report is derived from order information sourced from Shopify. To manually acquire this data, execute a Rebuy Report, and subsequently select the export option situated beneath it.
Go to the Rebuy Admin > Reports page and select either Today, 30, 60, 90, or a custom report option to generate a report for the specified date range.
We have recently separated the widget analytics and post purchase analytics into two different tabs. You can run the reports and swap between the two tabs as you wish.
Widget Analytics
In this section, you will find a collection of twelve cards. Each card represents a significant analytic or factor that contributes to the calculation of another analytic. The cards available in this section are as follows.
Analytics Definitions
Analytics Type | Description |
Total Order Count | The total number of line items (products) from the orders that have gone through your store. |
Total Line Count | The total number of line items (products) from the orders that have gone through your store. |
Total Sales | The total number of sales, in your store's currency, that have gone through your store. |
Orders w/ Rebuy Add On | The total number of orders that have gone through your store via a Rebuy Add On. |
Rebuy Added Line Items | The total number of line items added (products) added to orders via Rebuy Add Ons. For instance, a customer adds a product to an order through a Rebuy recommendation widget. |
Rebuy Sales | The total number of sales, in your store's currency, that have gone through your store via Rebuy Add Ons. |
Percent of Orders w/ Rebuy Add On | "Orders w/ Rebuy Add On" as a percent of "Total Order Count." |
Rebuy Lines as Percent of Total | "Rebuy Added Line Items" as a percent of "Total Line Count." |
Rebuy Sales as Percent of Total | "Rebuy Sales" as a percent of "Total Sales." |
AOV Without Rebuy | The calculated Average Order Value BEFORE accounting for orders that went through Rebuy. (doesn't include taxes) |
AOV With Rebuy | The calculated Average Order Value AFTER accounting for orders that went through Rebuy. (doesn't include taxes) |
Rebuy AOV Boost | The Average Order Value w/ Rebuy as a percent of the total Average Order Value. (doesn't include taxes) |
Charts
The Rebuy report includes several charts that offer a visual representation of the orders made through Rebuy, the total percentage of daily sales, and the attribution type within the selected time period for the report.
Sales Attribution by Type
The Sales Attribution by Type categorizes the merchant's reporting into different groups or buckets. In many instances, there may be multiple data sources and potentially several widgets associated with each of these distinct Attribution Types.
Attribution Type | Description |
Product Discovery | Orders made by a customer that navigates to the Product Page from a Rebuy widget. |
Rebuy Shopify Checkout | Orders made by a customer that using a Rebuy widget placed on the Shopify Checkout Page. |
Rebuy Product | Orders with items added from a "Product Page" type widget. |
Rebuy Cart | Orders with items added from any cart type widget. |
Rebuy Switch-to-Subscription | Orders with items added from any switch-to-subscription or Selling Plans widget. |
Rebuy Switch to One-Time | Orders that were added to cart as a subscription and then downgraded to a one-time order. This feature can be toggled off if needed - learn more here. |
Rebuy Product Upsell | Orders with items added from the Product Upsell widget. |
Rebuy Product Cross-Sell | Orders with items added from the Product Cross-Sell widget. |
Rebuy Gift with Purchase | Orders with items added from the Rebuy Gift with Purchase Widget. |
Sales Attribution by Rebuy Widget Id Event
This report provides a detailed analysis of the performance of each individual widget. The names of the items in the report are derived from the merchant's naming convention and our corresponding widget ID.
Sales Attribution by Rebuy Klaviyo Event
This table provides a detailed breakdown of Rebuy sales based on Klaviyo events. It showcases the specific events within the Klaviyo platform that are associated with the sales made through Rebuy.
Rebuy daily sales
These figures represent the add-on sales generated by Rebuy during the specified period. Add-on sales refer to the additional purchases made by customers as a result of Rebuy's influence. These sales are attributed directly to the Rebuy platform and provide insights into the effectiveness of Rebuy in driving additional revenue.
Total Daily Sales
The following represents the cumulative sales for the store during the specified period. It reflects the total revenue generated by the store, including all product purchases, subscriptions, and any other transactions within the given timeframe.
Rebuy Percent of Total Daily Sales
The provided percentage represents the portion of sales within the given period of time that can be attributed to Rebuy. It indicates the relative contribution of Rebuy towards the overall sales performance during that specific timeframe.
Orders
Within the orders section, you'll find a representative compilation of orders featuring Rebuy line items. This list presents details such as the order ID, customer email, line net total, Rebuy line net total, Rebuy percentage, and order timestamp. Additionally, you have the option to access further order insights through the API or Admin view. Opting for the Admin view will direct you to the corresponding order within your Shopify admin portal.
Exporting Report Data
The report generated by Rebuy is based on the order data obtained from Shopify. To manually retrieve this data, you can run a Rebuy Report and then click on the export button located below.
FAQs
Are refunds included in the Rebuy Widget analytics?
The dashboard for aggregating reports and the end-of-quarter Report Engine-based reports take into account the refunds. The billable RGR is derived from the data aggregation, meaning that payment for refunded orders should no longer be made.
How do the attributions work?
The “product discovery” attribution window is activated only when a customer clicks on a product to view the product detail page from a Rebuy widget, which may be through the Smart Cart’s cross-selling feature or a product page widget for example. Once the customer clicks, Rebuy sets a cookie for a 24 hour attribution window. After 24 hours the cookie expires and is removed. If the customer adds the product to their cart during the attribution window, Rebuy will include hidden line item properties for “product discovery” attribution and the Widget ID, allowing you to track the recommendation’s source.
Example 1 - YES Attribution
If you tap a product displayed through a Rebuy widget, the 24 hour attribution window is started. You will then land on the product detail page where you can learn more about the product. If you then add the product to the cart, Rebuy will add the hidden line item properties to the item for tracking.
Example 2 - NO Attribution
If you tap a product displayed through a Rebuy widget, the 24 hour attribution window is started. You will then land on the product detail page where you can learn more about the product. If you decide to think about the purchase and come back the following day (24 hours or later) and add the product to the cart, Rebuy will NOT add any hidden line item properties to the item.
Once line item properties are added to a cart item they are never removed. So if an item is added to the cart during the attribution window, the item will have the hidden properties. If the customer then waits two days before purchasing their cart, the product discovery sourced item will still have the hidden properties and the purchased item will show up in your reporting.
Do Smart Cart Attributions contribute to Rebuy Generated Revenue?
No, Smart Cart Attributions contribute to Rebuy Generated Revenue. You can read more about those attributes in the Smart Cart Attributions doc.