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Smart Search Best Practices

πŸ” Leveraging Ecommerce Site Search for Competitive Edge πŸš€

Christian Sokolowski avatar
Written by Christian Sokolowski
Updated over a week ago

What's Search and How Does it Operate? πŸ€”πŸ”

Ecommerce site search engines empower website visitors to query your database and retrieve answers to inquiries about your company, products, or services.

A well-configured site search engine streamlines the process for users to find desired information independently, reducing reliance on customer service and keeping them engaged on your website. Nevertheless, it requires regular attention, particularly in testing and refining to align with your customers' specific needs.

That's where Rebuy's Smart Search shines! With our robust AI recommendations and personalized settings, you can actively engage your customers, offer tailored recommendations, and simultaneously enhance your Average Order Value (AOV) and conversion rates. πŸš€

Advantages of Implementing Smart Search

In addition to catering to buy-ready customers, the site search feature offers numerous other benefits:

  1. Reduces Friction: By streamlining the search experience, site search reduces friction and helps customers find desired items promptly, enhancing overall user satisfaction.

  2. Provides Relevant Results: Delivering relevant search results builds trust in your brand, as customers perceive your website as reliable and user-friendly.

  3. Personalizes Shopping Experience: Site search enables personalized shopping experiences, a feature highly sought after by customers, contributing to increased engagement and loyalty.

  4. Uncovers Customer Intent: Analyzing search queries reveals valuable insights into customer intent and interests, allowing you to tailor your offerings and marketing strategies accordingly.

  5. Attracts Ready-to-Purchase Customers: An efficient site search function attracts customers who are primed to make a purchase, thereby maximizing conversion opportunities.

According to Forrester Research, 43% of website visitors head straight to the internal search bar upon entering a website. Therefore, providing shoppers with an easy and effective way to navigate your site and products is essential to meeting their expectations and driving successful interactions.

Best Practices

Optimize Your Terms for Customer Understanding πŸ—£οΈ

When optimizing your content, it's crucial to use the terms and phrases your customers are familiar with, rather than relying on industry jargon. For instance, if your specialty lies in outdoor gear, referring to "hook and loop" fasteners as "Velcro closures" resonates more with your audience.

By using terminology that aligns with your customers' vocabulary, you enhance clarity and comprehension, making your content more accessible and relatable. This approach fosters a stronger connection with your audience and improves their overall experience with your brand. Remember, effective communication is about speaking the language your customers speak.

Offer Filtering Options to Cater to Searcher Preferences πŸ”

Empower your users by providing a wide array of filtering options that accommodate their unique search preferences. Recognize that each searcher may have distinct criteria, whether it's filtering by department, arranging from lowest to highest price, or selecting specific colors.

Configuring Smart Search with versatility and user-friendliness in mind enhances the overall customer experience. Prioritizing usability and customer satisfaction fosters loyalty and drives repeat business.

Present Suggested Products, Collections, or Terms in Quickview

Offering personalized recommendations through quick-view functionality can significantly enhance the user experience and drive up your average order value. By providing customers with an effortless way to discover relevant items and seamlessly add them to their cart, you can effectively increase conversions.

Implementing quick-view features allows customers to explore additional products or related collections without leaving their current page, streamlining the browsing and purchasing process. This convenience encourages impulse buys and facilitates upselling opportunities, ultimately contributing to a more engaging and profitable shopping experience for your customers.

Use Analytics to Drive Informed Decision-Making πŸ“Š

It might seem easy to "set and forget" Smart search and hope it performs smoothly, but it's actually a valuable tool for understanding your customers and their behaviors.

Consider this: Through site search, you can uncover which products are most searched (and if they're not your top sellers, it may signal weaknesses in the product page), the search terms customers use, and the items they're most likely to click on in search results. With a filtering system, you can also learn about their style, size, color preferences, and more.

When monitoring your site search, pay attention to:

  • How visitors are searching and what they're searching for.

  • The specific search terms visitors use to describe products.

  • The frequency of search feature usage.

  • Your conversion rate post-search (how many visitors make a purchase after search).

  • The popularity of various filters.

  • Practical improvements to enhance the search process.

Analytics can help with:

  • Smarter Merchandising - By knowing the search terms shoppers use and the products they buy, you can more effectively promote your products through bundles, up-sells, cross-sells, and recommendations.

  • More Efficient Marketing - Use detailed analytics on what your shoppers are searching for, which terms work, and which ones don't to plan your marketing, decide where to place ads, and choose the right keywords to focus on.

  • Better Inventory Management - Use the Top Products, Top Searches, and Filter data to influence decisions on what products to have in stock, the variants to offer, and if you should add more options. Leverage the No Results report to figure out new products shoppers want.

The data from your site search tool reveals valuable insights into your customers' journey through your site. Don't hesitate to experiment; try integrating images in search queries, create on-brand pages for no results, and expand filtering options to enhance the user experience. Experimentation allows you to continually refine and optimize your site search to better serve your customers.

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