Increasing your Average Order Value (AOV) is an effective way to boost your store's revenue. Rebuy offers a variety of tools that help you encourage customers to add more to their cart through strategic upsells, dynamic recommendations, and incentives like free shipping or gifts.
In this guide, we’ll explore key Rebuy features that can help you optimize AOV and maximize the value of each customer transaction.
1. Tiered Progress Bars for Discounts, Free Shipping, and Rewards
Why it Works:
Customers are motivated by clear, achievable rewards. Whether it's a discount, free shipping, or a gift, the progress bar helps guide them toward increasing their cart size, driving up your AOV in the process.
What is it?
A tiered progress bar dynamically encourages customers to increase their cart size by offering rewards, such as discounts, free shipping, or a gift, once they hit certain spending thresholds.
How it Works
As customers add items to their cart, a progress bar updates in real-time, showing how close they are to unlocking rewards. This gamifies the shopping experience, encouraging customers to spend more to get a reward.
Example:
“Spend $100 and get 10% off.”
“Spend $150 and unlock free shipping!”
“Spend $200 and receive a free gift.”
How to Set it Up in Rebuy:
Set up the Smart Cart with Tiered Progress Bar.
Define the spending thresholds and rewards (e.g., discounts, free shipping, gift-with-purchase).
Customize the messaging to fit your brand’s tone.
2. Gift With Purchase (GWP)
Why it Works:
GWP promotions encourage customers to increase their cart value to receive a free item. Offering selectable gifts adds a layer of personalization, making the shopping experience more engaging and boosting AOV.
What is it?
Offering a gift with purchase (GWP) is a great way to incentivize customers to increase their cart value. By offering a free product when they spend a certain amount, you add perceived value to their purchase.
How it Works:
Once the customer reaches a specific spending threshold, they can automatically receive a gift. You can choose to either auto-add the gift to the cart or allow customers to select their own gift from a curated list.
Example:
“Spend $75 and receive a free tote bag.”
“Add another $20 to choose your free gift!”
How to Set it Up in Rebuy:
Depending on whether you want the product automatically added, or to give a choice to your customers, you'll want to set up Smart Cart with Tiered Progress bar, use the Gift With Purchase Widget, or create a Selectable Gift With Purchase
Set the threshold at which the gift is unlocked.
3. Pop-Up Upsell
Why it Works:
Pop-Up Upsells encourage customers to increase their order value without feeling pushy. By offering relevant upgrades or bundles, customers see the added value in spending a bit more, which drives higher AOV.
What is it?
A Pop-Up Upsell offers customers the opportunity to swap a lower-priced product in their cart for a higher-value product or bundle, encouraging them to upgrade their purchase.
How it Works:
When a customer adds an item to their cart, a pop-up suggests swapping the lower-value item for a premium version or bundle. This gives customers a seamless way to upgrade their purchase.
Example:
“Swap your $50 headphones for the premium model at $75!”
“Upgrade to the full skincare bundle for $20 more.”
How to Set it Up in Rebuy:
Create a Product Upsell Widget.
Choose the lower-value product and the higher-value product or bundle to offer as an upgrade.
Customize the messaging to highlight the benefits of upgrading.
4. Dynamic Cross-Sell and Upsell Recommendations
Why it Works:
Relevant cross-sells and upsells drive higher cart value by offering additional products that complement what the customer is already purchasing. This creates an easy, low-effort way for customers to enhance their order, improving both conversion rates and AOV.
What is it?
Cross-sell and upsell recommendations offer additional products that complement the items already in the customer’s cart. Rebuy’s AI-driven recommendations ensure that these suggestions are personalized and relevant.
How it Works:
Rebuy dynamically displays cross-sell or upsell products based on what’s in the customer’s cart. This can appear on product pages, in the cart, or during the checkout process to encourage customers to add more items.
Example:
“Complete your look by adding this matching belt.”
“Upgrade to our deluxe version for just $15 more.”
How to Set it Up in Rebuy:
Set up where you want to display recommendations: product pages, cart, or checkout.
Customize the recommendation rules based on customer behavior and cart contents.
5. Recently Viewed Recommendations
Why it Works:
Returning customers are more likely to convert if they can quickly access previously viewed products. By simplifying the journey back to their desired items, this feature helps increase both conversion rates and AOV.
What is it?
A Recently Viewed widget helps returning visitors by displaying products they’ve previously viewed. This allows them to easily pick up where they left off, boosting the likelihood of converting.
How it Works:
When a returning customer visits your store, the Recently Viewed widget displays products they have browsed before. This helps them quickly find items they’re interested in and encourages them to add these products to their cart.
Example:
“Pick up where you left off” with a carousel of previously viewed products on the homepage.
6. Post-Purchase Offers
Why it Works:
Post-purchase offers are an excellent way to increase AOV because they target customers who are already in the buying mindset. By offering an exclusive deal after checkout, you create a low-risk opportunity to drive more revenue from each transaction.
What is it?
Post-Purchase Offers give you a chance to encourage customers to add more to their order after the initial purchase has been completed. These offers do not interfere with the original transaction and provide a final opportunity to increase AOV.
How it Works:
After a customer completes their purchase, Rebuy can automatically show them a special offer, such as a complementary product or an upgraded item at a discounted price.
Example:
“Add a matching scarf to your order for just $10!”
“Get an extended warranty on your purchase for 15% off.”
How to Set it Up in Rebuy:
Follow the post-purchase installation instructions.
Choose the product(s) to offer based on the customer’s completed order.
Customize the message to encourage an additional purchase at a discounted rate.
7. Bundles & “Buy More, Save More” Promotions
Why it Works:
Bundling products together or offering multi-item discounts encourages customers to add more items to their cart, driving up AOV while promoting complementary products.
What is it?
Dynamic Bundles and “Buy More, Save More” promotions encourage customers to add multiple items to their cart by offering discounts for purchasing more products. This strategy boosts both AOV and customer satisfaction.
How it Works:
You can set up dynamic or static bundles, or create tiered pricing to encourage customers to buy more. Offering discounts or special pricing on bundled items incentivizes larger purchases.
Example:
“Buy 3 T-shirts and save 20%.”
“Add another product and get 15% off your entire order.”
Next Steps for AOV Optimization
Rebuy provides a powerful set of tools to help you boost your Average Order Value through personalized shopping experiences, smart recommendations, and strategic incentives. By implementing tiered progress bars, pop-up upsells, dynamic cross-sells, and post-purchase offers, you can encourage customers to increase their cart size and spend more.
With these strategies, you can seamlessly enhance your store’s AOV, creating more value per transaction and improving the overall shopping experience for your customers.