The beauty industry faces unique challenges, including managing large product catalogs, driving repeat purchases, and maximizing customer lifetime value (LTV). Rebuy provides powerful tools to address these needs, helping merchants deliver personalized experiences, increase revenue, and build stronger customer relationships.
This guide outlines key challenges, strategies, and Rebuy-specific solutions tailored to beauty merchants.
Guide Contents
Part 1: Considerations for Beauty Brands
Considerations for Beauty Merchants
Reflect on these questions to uncover potential opportunities in your business and guide your use of Rebuy:
Promotions and Customer Segmentation
Do you leverage brand partnerships or funding to run promotions?
Use URL Rules to ensure that the product recommendations and copy are personalized based on the traffic source.
How do you currently segment your customers? Are there additional ways to tailor their experiences?
Use customer rules, or Klaviyo Segment rules (if you use Klaviyo), to recommend products relevant to that customer segment.
What traits define your best customers, and how can you nurture similar behaviors?
Define or hypothesize the combination of product purchases leads to high customer lifetime value, and put together a cross sell strategy around that north star.
Product and Consumption Patterns
How often do your customers reorder specific products?
Leverage Rebuy to allow customers to quickly repurchase using Reorder Landing Pages or a Merchandising widget connected to the Buy It Again endpoint
Are certain items better suited for subscriptions or bundles?
If you sell subscriptions, find points in the customer journey to upgrade customers using Switch to Subscription in Smart Cart or a Switch to Subscription Pop Up
If your products can be bundled, consider using a dynamic bundle or a pop up upsell to encourage the customer to increase their purchase price for greater value.
Hero Products and Revenue Drivers
Which products or categories drive the majority of your revenue?
Clearly define the cross sell, product recommendation, and search strategy around those products/categories
Are there high-margin products you could promote more effectively?
If gross profit is top of mind for the business, consider surfacing these high margin products at key points in the customer journey.
Traffic and Marketing
What traffic sources drive the most revenue for your store?
Consider adding URL rules to personalize the experience based on the traffic source (i.e. TikTok, Email, SMS, or Instagram specific offers)
Are you aligning your landing pages and content strategy with those sources?
Bundles and Kits
Are you offering bundles that appeal to your customers?
Could dynamic bundles or cross-category kits help increase AOV?
Key Rebuy Use Cases for Beauty Merchants
1. Use Rebuy’s Merchandising Widgets to allow customers to quickly repurchase
Why It Works: Make it effortless for customers to reorder their favorite products by surfacing items they’ve previously purchased.
Strategy: Leverage the “Buy It Again” endpoint in Rebuy’s data sources to create a widget that displays past purchases. Place this widget prominently on the homepage or account page to streamline the repurchase process.
Benefits: This approach simplifies reordering, boosting LTV and customer satisfaction.
2. Dynamic Bundles and Cross-Sells
Why It Works: Offering complementary products drives incremental sales and enhances the shopping experience.
Strategy: Use dynamic bundles on PDPs and pop-up upsells to suggest relevant add-ons. For example, pair a moisturizer with a serum for a complete skincare routine.
Benefits: This strategy increases AOV and helps customers discover new products.
3. Gift With Purchase (GWP)
Why It Works: GWPs incentivize higher spending while creating a positive impression of added value.
Strategy: Combine GWPs with tiered progress bars in the Smart Cart to encourage customers to reach specific cart values (e.g., “Spend $75 to receive a free gift”).
Benefits: This gamified experience increases both conversions and cart sizes.
4. Samples to Promote Cross-Category Discovery
Why It Works: Samples encourage customers to try new products, fostering future purchases.
Strategy: Offer samples at checkout and tag these customers for follow-up campaigns promoting full-sized versions.
Benefits: Sampling boosts Units Per Transaction and helps customers explore your product range.
5. Subscription Offer Upgrades
Why It Works: Subscriptions build recurring revenue and customer loyalty.
Strategy: Use Smart Cart or Pop Ups to promote “Switch to Subscription” offers for eligible products, or include pop-ups incentivizing subscription sign-ups with discounts.
Benefits: These strategies increase LTV while creating predictable revenue streams.
6. Reorder Landing Pages
Why It Works: Dedicated pages for reordering simplify the customer journey, improving retention.
Strategy: Create tailored reorder pages with subscription options and personalized product recommendations based on past purchases.
Benefits: This strategy boosts both LTV and customer satisfaction.
7. Post-Purchase Offers
Why It Works: Post-purchase offers help improve ROAS and Gross Revenue without impacting conversions.
Strategy: Set up Post Purchase Offers to show previously purchased products with subscription options or recommend complementary items.
Benefits: Post-purchase flows increase engagement and LTV.
8. Trust-Building Elements
Why It Works: Trust badges and customer reviews reduce hesitation during checkout.
Strategy: Use checkout content blocks to display and A/B Test trust signals like secure payment icons, satisfaction guarantees, and testimonials.
Benefits: These elements build confidence, reducing cart abandonment and improving conversion rates.
9. Carousels and Dynamic Messaging
Why It Works: Personalized recommendations align with customer interests and behavior.
Strategy: Use Product Recommendation carousels at each step of the customer journey and dynamic language rules to suggest products based on cart contents or traffic source.
Benefits: Dynamic messaging improves relevance, increasing both conversions and AOV.
Beauty Brand Challenges and Solutions
1. High SKU Count
Challenge: Managing a large inventory while ensuring accurate and personalized product recommendations.
Solution: Use Rebuy's data sources to simplify the product recommendations. You can use collections based rules, Regular Expression Product tag Rules, and AI-powered smart sorting to efficiently merchandise products and deliver tailored recommendations.
2. Increasing Average Order Value (AOV)
Strategies:
Create dynamic bundles or "Buy More, Save More" promotions to incentivize larger orders.
Offer Gift With Purchase (GWP) promotions to encourage higher spending.
Include subscription options to boost recurring revenue.
3. Frequent Product Launches
Challenge: Ensuring new products receive the visibility they need upon release.
Solutions:
Use date-based rules to automatically highlight new drops.
Set up a “New Products” collection and feature it prominently with Rebuy’s widgets.
4. Units Per Transaction (UPT)
Challenge: Beauty customers often purchase a single product per transaction.
Solutions:
Use segmentation to inform the cross-selling of related products and categories.
Include dynamic messaging, such as “7k+ enthusiasts pair {{product name}} with these.”
Provide samples to introduce customers to new products and encourage future cross-category purchases.
5. Lifetime Value (LTV) Challenges
Strategies:
Use reorder landing pages and subscription options to retain customers and increase repeat purchases.
Leverage the Rebuy x Klaviyo integration for personalized email marketing campaigns.
Offer post-purchase flows that suggest relevant products and subscriptions to maintain engagement.
6. Product Education
Strategies:
Position product recommendations in blog posts or tutorials to guide customers toward solutions.
Use Smart Links in content to connect customers directly to relevant products.
By applying these strategies and Rebuy features, beauty merchants can overcome common challenges, create a personalized shopping experience, and drive sustained growth.