This document can be considered the 3rd step in including data-driven product offers in your Klaviyo emails. If you'd like to review the previous steps or move to the next steps after reading through this entire document, check out these help docs:
After completing this step and eventually adding personalized upsells and cross-sells to your Klaviyo flows, you can expect to:
Increase AOV and revenue with targeted upsells 📈
Maximize conversions through timely cross-sells that excite customers 💰
Surface relevant offers for repeat customers to boost customer lifetime value 🚀
What are event variables?
Klaviyo's event variables are the relevant details about a particular event that have been sent to Klaviyo from a third-party platform (Rebuy in this case). In Klaviyo, the relevant data is stored as "event variables" and includes all of the information associated with an action a customer took.
You can use event variables to input any recommended product data you'd like to include in your Klaviyo flow, from Rebuy. This includes product images, the link to the product, the product title, and more.
To learn more about how to use event variables in Klaviyo to further personalize flows, read Klaviyo's help documentation on the subject.
Accessing and managing event variables
Similar to how you might leverage event variables to create an Abandoned Cart email in Klaviyo, you can now use event variables to include Rebuy product recommendations or an alternative way to direct customers to a Rebuy Reorder Landing Page in Klaviyo emails. Using Klaviyo's event variables, any recommended product data can be input into your Klaviyo flows, including the designated product image, the link to the product, and the product title.
Once you've enabled the Klaviyo events integration in Rebuy, the event variables for product recommendations will be able to be viewed, included, and previewed in your emails.
Read Klaviyo's help documentation for where to find event variables in your email flows.
Alternatively, these event variables can be viewed directly in the Rebuy dashboard by navigating to the Klaviyo Events integration tab. After clicking into the tab, select the Klaviyo event you wish to see the variables for, and then click Object.
Common Rebuy variables used in Klaviyo emails
There are hundreds of different Klaviyo event variables that you can leverage to personalize emails, but we want to make it easy for you to know which ones to focus on. Listed below are the most common event variables that you may want to use to surface Rebuy product recommendations in your Klaviyo emails:
Recommendation Variables | Description |
{{ event.rebuy_recommendations_1.data.0.image.src }} | Image of the first product recommendation. Replace the "0" after |
{{ event.rebuy_recommendations_1.data.0.link }} | URL for first product recommendation. Replace the "0" after |
{{ event.rebuy_recommendations_1.data.0.title }} | The Product Name (Text) of the first product recommendation. Replace the "0" after |
{{ event.rebuy_recommendations_1.data.0.variants.0.price }} | The Product Price (Text) of the first product recommendation. Replace the "0" after |
{{ event.rebuy_reorder_landing_page }} | A link to the Rebuy Reorder Landing page for the customer's order. |
Additionally, emails can display information specific to a customer's previous order. Here are some common event variables that you may want to reference:
Order Variables | Description |
{{ event.rebuy_shopify_order.customer.default_address.first_name }} | Customer's first name. |
{{ event.rebuy_shopify_order.line_items.0.product_json.images.0.src }} | The Image of the first product in the order. Replace the "0" after |
{{ event.rebuy_shopify_order.line_items.0.product_json.link }} | The URL for First Product in Order. Replace the "0" after |
{{ event.rebuy_shopify_order.line_items.0.name }} | The Product Name (Text) of the first product in the order. Replace the "0" after |
{{ event.rebuy_shopify_order.line_items.0.price }} | The Product Price (Text) of the first product in the order. Replace the "0" after |
{{ event.rebuy_shopify_order.line_items.0.quantity }} | The Quantity Purchased (Text) of the first product in the order. Replace the "0" after |
What's next?
After you've identified which event variables you'd like to use, you're ready to build your Klaviyo emails with Rebuy upsells and cross-sells! Click here to read the next help document and learn about dynamic tables and blocks to include personalized offers in your emails.
Good news, the Rebuy integration for Klaviyo doesn't stop here! We have 2 other integration features that you should check out:
Looking for a compiled list of all the Klaviyo integration help docs? We got you 🤝
Check out this guide: Email & SMS Personalization | Rebuy + Klaviyo