🎯 Overview
Rebuy’s Smart Flows + A/B Testing package gives you the tools to build, test, and continuously improve personalized shopping experiences designed to encourage customers to spend more. Smart Flows is Rebuy’s no-code visual editor for creating conditional storefront experiences—including discounts, gifts, pop-ups, cart logic, and targeted promotions—while A/B Testing helps you determine which products, incentives, messaging, and experiences actually generate the strongest results.
For AOV-focused merchants, this combination is especially powerful when paired with Cart + Merchandising or Checkout + Post Purchase. Those packages give you customer-facing cross-sell and upsell surfaces, while Flows + A/B Testing lets you experiment with those experiences and build more sophisticated promotional campaigns around them. Rebuy’s current Flows & A/B Testing package includes Smart Flows, A/B Testing, and Landing Pages.
By implementing the strategies below, you can encourage larger baskets, build smarter promotional campaigns, and use real customer behavior to determine what actually drives incremental AOV.
📊 1. A/B Test Your Cross-Sells + Upsells
If you're already using Rebuy recommendations, Smart Cart, Checkout, or Post-Purchase offers, one of the fastest ways to improve AOV is to stop guessing which offers work best and start testing them.
Rebuy’s A/B Testing tools support experimentation across multiple Rebuy experiences, including Merchandising Widgets, Smart Cart, Post-Purchase, Checkout Offers, and Global Smart Flows.
Recommended with Cart + Merchandising or Checkout + Post Purchase.
Test Cross-Sell Products: Compare different complementary products to determine which recommendations generate the most incremental revenue.
Test Upsell Strategies: Compare premium products, upgrades, bundles, or other higher-value alternatives.
Test Smart Cart Configurations: Experiment with recommendations, promotional language, cart configurations, and other Smart Cart experiences.
Test Post-Purchase Offers: If you also subscribe to Checkout + Post Purchase, compare different post-purchase products and offers to determine which combination generates the strongest incremental order value.
Pro Tip: Optimize toward revenue and AOV, not just clicks or offer conversion rate. A higher-priced recommendation may convert less often than a low-priced product while still generating more incremental revenue per order.
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💸 2. Build Tiered Discount Campaigns With Smart Flows
Tiered discounting gives customers a clear reason to spend more: the larger the purchase, the better the incentive. Smart Flows gives you the building blocks to create conditional discount experiences using targeting rules such as Cart Subtotal alongside promotional steps such as Discount, Add Items to Cart, and Buy X Get Y.
For example, you might create an experience where customers receive increasingly compelling benefits as their cart value grows.
Use Cart Subtotal Rules: Branch your flow based on how much the shopper currently has in their cart.
Apply Discounts When Customers Qualify: Smart Flows’ Discount component applies a Shopify discount code when the conditions in your flow are met. The actual percentage, fixed amount, or other discount logic is configured in Shopify.
Create Multiple Spend Levels: Build different paths around increasing cart thresholds so customers can unlock stronger incentives as their order grows.
Add Messaging Around the Next Threshold: Use Smart Flow pop-ups or banners to communicate what customers can unlock by spending more. Smart Flows supports promotional messages alongside targeting and discount steps.
Example Strategy:
Spend $75 → unlock the first incentive
Spend $100 → unlock a stronger incentive
Spend $150 → unlock the highest-value incentive
The exact thresholds and discounts should be based on your current AOV, margin, and promotional strategy rather than using the same values for every store.
Pro Tip: Set your first threshold slightly above a meaningful current basket benchmark, then test from there. The objective is to encourage customers to add another item—not create a threshold so far away that the reward feels unattainable.
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🎁 3. Build Gift With Purchase Campaigns With Smart Flows
Gift With Purchase campaigns can motivate customers to increase their order value without relying exclusively on traditional discounts. Smart Flows provides multiple ways to build GWP experiences, including automatically adding a product when conditions are met or using the Buy X Get Y (BXGY) component to let shoppers unlock free or discounted products.
Unlock Gifts Based on Cart Value: Use Cart Subtotal targeting to trigger a gift once customers reach a defined spend threshold.
Use Buy X Get Y: Smart Flows BXGY can qualify customers based on minimum cart subtotal, minimum quantity of specific items, or minimum quantity of any item. Reward products can be free, percentage-off, or fixed-amount-off.
Build Tiered GWP Campaigns: Smart Flows supports multi-tier BXGY experiences where customers earn additional gifts as they reach higher qualifying tiers. Rebuy recommends connecting the tier steps horizontally so rewards trigger in sequence.
Run Limited-Time Gift Campaigns: Smart Flows can also use specific dates or date ranges as targeting conditions, allowing GWP campaigns to run during promotional periods.
Example Strategy:
Spend $75 → unlock Gift A
Spend $125 → keep Gift A + unlock Gift B
Spend $175 → unlock an additional premium reward
Pro Tip: Choose gifts with high perceived customer value and sustainable product economics. Samples, accessories, exclusive products, or products you want customers to discover can make strong GWP candidates without requiring you to heavily discount the entire order.
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📈 Additional AOV Strategies & Use Cases
A/B Test Your Promotional Thresholds
The threshold you choose for a discount or gift can have a major impact on how customers respond. Rather than relying on one fixed strategy indefinitely, use experimentation to determine which experience produces the strongest revenue outcome.
Global Smart Flows can be A/B tested through Rebuy’s experimentation interface, allowing merchants to compare different flow configurations before committing changes to all traffic.
Key Actions:
Create Different Threshold Strategies: Compare lower and higher qualifying spend levels.
Keep the Reward Consistent: When possible, change the threshold while keeping the incentive the same so you can better understand the effect of the threshold itself.
Compare AOV + Revenue: Look at whether higher thresholds actually encourage larger orders without materially reducing participation.
Roll Out the Winning Flow: Use experiment results to determine which configuration should become your default experience.
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Test Tiered Discounts vs. Gift With Purchase
Customers may respond differently to saving money versus receiving something extra. Test different incentive structures to understand which creates the strongest combination of participation, AOV, and revenue.
Key Actions:
Build a Discount-Focused Experience: Encourage higher spend with progressively stronger discounts.
Build a Gift-Focused Experience: Encourage the same behavior by unlocking free or discounted products instead.
Protect Your Margins: Compare the cost of the incentive against the incremental order value it creates.
Consider Perceived Value: A gift with a high perceived value may outperform an equivalent dollar discount while preserving the price integrity of your core products.
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A/B Test Your Promotional Language
Sometimes the incentive is right, but the way it is communicated can be improved. Rebuy’s experimentation tools allow you to compare customer-facing experiences and use the resulting performance data to guide optimization.
Key Actions:
Test Value-Focused Messaging: For example, focus on what customers unlock rather than simply stating the threshold.
Test Progress Language: Compare messaging that tells shoppers exactly how much more they need to spend.
Test Gift Positioning: Experiment with language such as “Free Gift,” “Complimentary Gift,” or campaign-specific product positioning.
Test Urgency Carefully: If an offer genuinely has an expiration date, experiment with limited-time messaging.
Change One Major Variable at a Time: This makes it easier to understand what actually influenced performance.
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Combine Multiple AOV Incentives Into a Smart Flow
As your strategy becomes more advanced, Smart Flows can combine targeting rules, promotional steps, messages, and conditional paths into a more personalized campaign. The Smart Flows editor currently includes promotional components such as Add Items to Cart, Discount, and Buy X Get Y, along with targeting rules including Customer Type, Cart Subtotal, Date, Klaviyo Segments, Location, and Smart Search.
Key Actions:
Start With Customer or Cart Context: Determine who should receive the promotion and when.
Choose the AOV Lever: Discount, gift, product add-on, or another incentive.
Add Messaging: Clearly communicate what the shopper needs to do to qualify.
Create Conditional Paths: Deliver different outcomes depending on shopper behavior or qualifying criteria.
Test the Full Experience: Compare Global Smart Flow variants before rolling major changes out broadly.
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🔗 Explore More Rebuy Features
Smart Flows + A/B Testing becomes even more powerful when combined with the customer-facing surfaces where shoppers actually engage with your offers.
Cart + Merchandising: Add Smart Cart, PDP recommendations, cross-sells, upsells, bundles, pop-ups, and other merchandising experiences—then use A/B Testing to determine which configurations generate the strongest AOV. Rebuy’s A/B Testing supports experimentation with on-site widgets and Smart Cart.
Checkout + Post Purchase: Continue increasing order value during and after checkout with relevant recommendations, post-purchase upsells, and additional testing. Rebuy supports A/B testing across Checkout, Thank You Page, Order Status Page, and Post-Purchase experiences.
By combining A/B testing, tiered incentives, and Gift With Purchase campaigns, you can turn AOV optimization into an ongoing process instead of a one-time promotion. Start by testing the cross-sells and upsells you already have, build a simple threshold-based Smart Flow, and then experiment with different discounts, gifts, thresholds, and language to identify the experiences that generate the strongest incremental revenue.