This guide is designed for merchants aiming to increase Revenue Per Visitor (RPV) through Rebuy’s Checkout and Post-Purchase tools.
🎯 Overview
Revenue Per Visitor measures how effectively your store turns traffic into revenue, making both conversion rate and order value important levers. Rebuy’s Checkout + Post-Purchase features help you capitalize on high-intent moments by improving the checkout experience, presenting relevant product recommendations, and giving customers additional opportunities to buy after their initial purchase.
For Shopify Plus merchants, Rebuy Checkout Extensions can surface personalized recommendations directly in checkout. Post-purchase offers can then extend the purchase journey with targeted upsells and downsells after the initial checkout is complete.
By implementing the strategies below, you can create more opportunities to convert visitors and generate incremental revenue from the traffic you already have.
🛒 1. Optimize Checkout to Improve Conversion
For Shopify Plus merchants, use Rebuy Checkout Extensions to personalize the checkout experience with relevant recommendations and content designed to remove friction and create additional purchase opportunities. Rebuy recommendations placed directly in the checkout are exclusive to Shopify Plus merchants; Thank You and Order Status Page placements are available more broadly.
Dynamic Product Recommendations: Recommend products based on what a shopper already has in their cart, giving them an easy way to add a relevant item without leaving checkout.
Checkout Extensions: Build and install Rebuy recommendation widgets within Shopify’s Checkout Editor and control where they appear in the checkout experience.
Content Blocks: Add branded content such as trust messaging, reviews, promotional imagery, or other information that can reinforce the customer’s purchase decision.
Pro Tip: Keep checkout focused. Start with highly relevant recommendations and supporting content rather than adding offers everywhere. Your goal is to generate incremental revenue without introducing unnecessary friction into the path to purchase.
🛍️ 2. Set Up Post-Purchase Upsells + Downsells
Once a customer completes checkout, continue the purchase journey with relevant post-purchase offers. Rebuy supports post-purchase flows that can branch into additional upsells when an offer is accepted or downsells when an offer is declined.
Post-Purchase Upsells: Recommend complementary products that make sense based on the customer’s original order.
Upsell + Downsell Flows: Build a sequence that gives customers another relevant option when they decline the initial offer.
Personalize Your Offers: Use your product recommendation logic to determine which products should appear based on what the customer purchased.
Experiment With Discounts: Rebuy supports percentage-based and fixed-amount discounts within post-purchase offers, giving you flexibility to test the right incentive.
Pro Tip: Start with products that are easy to say “yes” to after the initial purchase—accessories, replenishable items, complementary products, or lower-priced additions related to what the customer just bought.
📊 3. A/B Test Your Post-Purchase Offers
Once your post-purchase experience is live, use A/B testing to determine which offers generate the most incremental revenue. Rebuy supports A/B testing for post-purchase experiences so you can compare different configurations rather than relying on assumptions.
Test the Product: Compare different upsell products to identify which recommendation generates the strongest revenue performance.
Test the Discount: Experiment with different percentage or fixed-dollar incentives to determine whether the added conversion justifies the discount.
Test the Language: Try different headlines, product positioning, value propositions, and calls to action.
Test Different Offer Strategies: Compare upsell and downsell combinations or different post-purchase sequences.
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Pro Tip: Evaluate your tests based on incremental revenue, not just offer conversion rate. A lower-converting offer with a higher price point may generate more revenue per visitor than an inexpensive offer with a higher acceptance rate.
📈 Additional RPV Strategies & Use Cases
Bump Customers Above the Free Shipping Threshold
Help shoppers who are close to earning free shipping find an easy product to add before completing checkout. Rebuy specifically recommends using checkout product recommendations to help customers surpass free-shipping thresholds.
Key Actions:
Identify the Gap: Determine how much customers commonly need to add to qualify for free shipping.
Recommend Products Near That Price Point: Surface products that can take the customer above the threshold with one click.
Prioritize Relevant Products: Whenever possible, recommend an item related to what is already in the order rather than an arbitrary low-cost product.
Measure Both Conversion and Revenue: Track whether the strategy helps shoppers complete checkout while also generating incremental order value.
Resources:
Use Mystery Gifts to Create an Irresistible Checkout Offer
Mystery Gifts can introduce a surprise-and-delight element to checkout while creating an additional revenue opportunity. Rebuy’s checkout Mystery Gift strategy can also be used to help merchandise inventory while protecting the perceived value of your core products.
Key Actions:
Choose the Right Mystery Product: Select an item with strong perceived value and economics that make sense for your business.
Position the Value Clearly: Use compelling language that explains the value of the mystery offer without revealing the product.
Create Urgency Where Appropriate: Limited inventory or limited-time positioning can make the offer more compelling when truthful.
Measure Incremental Revenue: Compare the revenue generated by the offer against your product and discount costs.
Resources:
Experiment With the Product, Discount + Language
There is no single post-purchase offer that will work best for every customer base. Use structured experimentation to identify the combination of product, incentive, and messaging that generates the most revenue.
Key Actions:
Test Input Products: Compare accessories, complementary products, best sellers, or other logical additions.
Test Discount Levels: Compare no discount against different fixed or percentage discounts.
Test Offer Language: Experiment with exclusivity, convenience, product benefits, or limited-time positioning.
Test One Major Variable at a Time: Make it easier to understand what actually caused the change in performance.
Scale Winning Experiences: Apply successful learnings to additional post-purchase offers and segments.
Resources:
🔗 Explore More Rebuy Features
To further increase Revenue Per Visitor, consider expanding your Rebuy strategy beyond Checkout + Post-Purchase:
Rebuy Monetize: Generate incremental revenue from existing customers by bringing personalized, targeted Monetize experiences to surfaces such as the Thank You Page and Order Status Page. Rebuy Monetize is currently listed as available across Rebuy plans.
Search + Collections: Improve product discovery earlier in the journey with Smart Search and Smart Collections. Helping shoppers find relevant products faster can create more opportunities for those visitors to convert and generate revenue.
By optimizing checkout, extending the purchase journey through upsells and downsells, and continuously testing your post-purchase strategy, you can turn more of your existing traffic into revenue. Start with a strong checkout experience, launch a focused post-purchase flow, and then use experimentation to identify the offers that produce the greatest incremental RPV.