🎯 Overview
Rebuy’s Smart Flows + A/B Testing package gives you the tools to personalize the shopping experience based on who a visitor is, where they came from, and how they interact with your store—then test those experiences to determine what actually generates more revenue.
Smart Flows is Rebuy’s no-code visual editor for creating conditional storefront experiences such as pop-ups, cart logic, discounts, gifts, and targeted campaigns. Flows can run globally across your storefront or be triggered through specific tracked links, making them especially useful for creating targeted experiences tied to marketing campaigns.
For RPV-focused merchants, the goal is to get more revenue from the traffic you already have by improving conversion, increasing order value, or combining both. Smart Flows + A/B Testing becomes especially powerful when paired with Cart + Merchandising or Checkout + Post Purchase, where customers can interact with the cross-sells, upsells, offers, and recommendations you’re testing.
By implementing the strategies below, you can personalize experiences by traffic source and customer type, experiment with offers and incentives, and identify the experiences that generate the most revenue per visitor.
🔗 1. Create URL + Campaign-Based Experiences With Smart Flows
Visitors arriving from different campaigns often have different expectations and purchase intent. Smart Flows lets you create Link-Based Flows that activate when shoppers click a tracked URL, making them useful for paid media, email, SMS, influencer campaigns, launches, and other targeted promotions.
Rebuy also supports UTM-triggered Smart Flow experiences. For campaign-based gift promotions, Rebuy recommends UTM-triggered logic because UTM parameters can persist through the shopper session.
Create Campaign-Specific Flows: Build an experience specifically for customers arriving from an ad, email, SMS, influencer link, or other marketing campaign.
Use Link-Based Smart Flows: Trigger a specific experience when shoppers enter through a tracked campaign link.
Use UTM-Triggered Promotions: Pair campaign traffic with gifts or other promotional experiences that reflect the promise made in your marketing.
Match Your On-Site Experience to Your Campaign: Reinforce the product, promotion, or value proposition that brought the visitor to your site rather than sending every visitor into the same generic experience.
Example Strategy:
Paid social campaign → campaign-specific product or offer
Influencer campaign → exclusive gift or product bundle
Email campaign → subscriber-only promotion
Product launch campaign → limited-time offer or launch-specific messaging
Pro Tip: Maintain message continuity from acquisition channel to storefront. If an ad promotes a specific product, collection, gift, or offer, use your Smart Flow to reinforce that same experience after the click rather than making the customer search for it.
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📊 2. A/B Test Experiences to Increase Revenue Per Visitor
A/B Testing allows you to determine which customer experience actually produces more revenue rather than optimizing based on assumptions. Rebuy supports experiments across experiences including Widgets, Smart Cart, Checkout Offers, Post-Purchase, and Global Smart Flows. Its reporting dashboard compares control and variation performance across supported experiment types.
For RPV, test experiences that can influence both the likelihood of conversion and how much a customer spends once they convert.
Test Cross-Sell Products: Compare different recommendation strategies to determine which products generate the most incremental revenue.
Test Smart Cart Experiences: Compare cart recommendations, layouts, incentives, or other configurations that may influence conversion and revenue.
Test Global Smart Flows: Create multiple variants of a Global Smart Flow and compare their performance before committing to a single experience.
Test Different Incentives: Compare gifts, discounts, products, thresholds, and promotional language.
Evaluate Revenue, Not Just Engagement: Look beyond click-through or offer acceptance and determine which variation creates the strongest overall revenue outcome.
Pro Tip: RPV is a useful optimization metric because a test can win in more than one way. One variation may drive more visitors to purchase, while another may produce fewer orders but larger baskets. Focus on the experience that generates the strongest total revenue from the traffic exposed to the test.
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👥 3. Create Different Flows for First-Time vs. Returning Visitors
A first-time visitor and an existing customer may need very different reasons to purchase. Smart Flows includes Customer Type as a targeting rule, allowing you to create conditional experiences based on customer context rather than showing everyone the same promotion.
First-Time Visitors: Focus on reducing hesitation and creating a compelling reason to make the first purchase.
Returning Customers: Use a different flow to highlight new products, complementary items, exclusive promotions, or other experiences appropriate for customers who already know your brand.
Use Customer Type Targeting: Branch Smart Flows based on customer characteristics and create a different promotional path for each audience.
Layer in Klaviyo Segments: Smart Flows also supports Klaviyo Segments as a targeting rule, giving you another way to build more specific customer experiences.
Test Each Audience Separately: An incentive that works for a first-time visitor may not be the strongest experience for an existing customer.
Example Strategy:
First-Time Visitor
Welcome offer or introductory GWP
Best-selling product recommendations
Trust-focused messaging
Lower initial qualifying threshold
Returning Customer
New arrival or complementary product offer
Exclusive returning-customer gift
Higher-value bundle or promotion
Personalized campaign based on an existing customer segment
Pro Tip: Don’t automatically give your most aggressive acquisition offer to every shopper. Personalizing promotions by customer type can help you reserve introductory incentives for customers who need them while giving existing customers an experience designed around their relationship with your brand.
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📈 Additional RPV Strategies & Use Cases
Use Gift With Purchase to Influence Both Conversion + Spend
Gift With Purchase campaigns can give visitors another reason to purchase while also encouraging them to increase their basket to reach a qualifying threshold. Rebuy supports multiple GWP implementations through Smart Flows, including Buy X Get Y and automatic product-addition experiences.
Key Actions:
Choose a Meaningful Threshold: Set the qualifying requirement around the customer behavior you want to encourage.
Select a High-Perceived-Value Gift: Choose a gift customers will care about while maintaining healthy campaign economics.
Use Buy X Get Y: Smart Flows can qualify customers using minimum cart subtotal, product quantity, or other supported BXGY criteria.
Test Gift vs. No Gift: Determine whether adding the incentive generates enough incremental revenue to justify the cost.
Test Different Gifts: Compare products to identify which reward creates the strongest RPV lift.
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Build Tiered Discount Experiences
Tiered discounts can encourage customers to purchase more by making the incentive increasingly attractive as cart value or quantity increases. Smart Flows supports discount and Buy X Get Y components alongside targeting conditions such as Cart Subtotal.
Key Actions:
Set a Baseline Threshold: Start with a meaningful basket level for your store.
Create Increasing Incentives: Offer stronger benefits as customers reach higher qualifying levels.
Communicate the Next Reward: Make it clear what the shopper can unlock by adding more.
Test Thresholds: Compare different qualifying amounts to determine which produces the strongest revenue outcome.
Watch Both Conversion + Basket Size: A more aggressive threshold may increase order value but become counterproductive if too many visitors fail to convert.
Example Strategy:
Spend $75 → unlock first incentive
Spend $100 → unlock stronger incentive
Spend $150 → unlock highest-value incentive
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A/B Test GWP vs. Tiered Discounts
Some customers may respond more strongly to a free product while others prefer a direct discount. Test the two strategies rather than assuming which incentive is more compelling.
Key Actions:
Build a GWP Variation: Offer a free or discounted product at a defined threshold.
Build a Discount Variation: Use a similar qualifying threshold but reward the shopper with savings instead.
Keep the Qualification Comparable: This makes it easier to evaluate which incentive structure influences behavior.
Measure Incremental Revenue: Compare the total revenue produced by each experience.
Account for Incentive Cost: Consider both revenue lift and the economic cost of the gift or discount.
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A/B Test Promotional Language + Offer Positioning
The mechanics of an offer are only one part of the experience. Test how you communicate the incentive to determine what language gets more visitors to act.
Key Actions:
Test Benefit-Focused Language: Emphasize what the customer receives or unlocks.
Test Threshold Messaging: Compare a fixed threshold message against dynamic progress-oriented language.
Test Gift Language: Experiment with different ways to position a GWP while accurately describing the offer.
Test Campaign-Specific Messaging: Align language with the channel or campaign that brought the visitor to your store.
Change One Major Variable at a Time: Keep experiments interpretable so you know which change drove the result.
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Combine Traffic Source + Customer Type in Your Flow Strategy
As your Smart Flows strategy becomes more sophisticated, combine campaign context with customer context to create more relevant experiences. Smart Flows supports both link-triggered campaigns and Global Flows, along with targeting rules including Customer Type, Cart Subtotal, Date, Klaviyo Segments, and Location.
Key Actions:
Start With Acquisition Source: Identify the campaign or tracked link that brought the shopper in.
Determine Customer Context: Decide whether the shopper should receive a first-time, returning, or segment-specific experience.
Choose the Right Revenue Lever: Gift, discount, product offer, or another promotion.
Create Conditional Paths: Deliver different outcomes based on shopper behavior and qualification.
Test the Overall Experience: Use A/B testing to determine whether the additional personalization produces a meaningful RPV improvement.
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🔗 Explore More Rebuy Features
Smart Flows + A/B Testing becomes even more powerful when paired with customer-facing Rebuy surfaces throughout the purchase journey.
Cart + Merchandising: Use Smart Cart, product recommendations, bundles, pop-ups, and other merchandising experiences to improve both conversion and order value—then A/B test those experiences to determine which generate the strongest RPV. Rebuy’s widget and Smart Cart experiments are designed to optimize engagement and revenue metrics.
Checkout + Post Purchase: Continue generating incremental revenue once high-intent visitors reach checkout with relevant checkout recommendations and post-purchase offers. Use additional testing to determine which experiences generate the most revenue after the customer reaches the final stages of the purchase journey.
By combining campaign-specific Smart Flows, customer-type personalization, and continuous A/B testing, you can turn RPV optimization into an ongoing process. Start by personalizing a high-value traffic source, create separate experiences for first-time and returning visitors, and then experiment with gifts, discounts, thresholds, products, and language to identify the experiences that generate the most revenue from every visitor.