The Cart Drawer is one of the most underutilized spots on any e-commerce store. It is one of the highest converting spots to upsell on your site. Making sure to optimize this space is a crucial step in ensuring your store is running at peak performance.
Best Practices for Cross-selling in a Cart Drawer
Through our working with 1000s of Merchants, we have found 3 key areas that have the most significant impact on AOV and Conversion Rate
1. Free Shipping Meter.
2. Personalized product recommendations.
3. Switch To Subscription (If applicable).
Free Shipping Meter
A Free Shipping Meter at the top of your Cart Flyout is an incredibly effective tool to help bump AOVs. Letting people see exactly how far they are from free shipping can help boost AOV by almost 5%.
Here are some great examples:
AI Recommended Products
Using Rebuys data driven AI to make smart recommendations is a crucial piece of ensuring your Cart Drawer is performing at 100%. Make sure to keep your product recommendations above the fold and visible so your customers can see relevant and enticing products. We suggest a 1 column line layout to maximize space and improve conversions.
Here are a few great examples:
Switch to Subscription
Giving your customers the ability to change their order to a subscription directly in the Cart is one of the quickest ways to boost LTV. We have also seen a tested increase in conversion by helping customers get exactly what they want.
Here are a few examples of well done Subscribe & Save buttons:
Want all these features up and running in less than 5 minutes? Use the Rebuy Smart Cart!
Tested and built to boost AOVs and up your Conversion Rates. Start using these best practices now!
Note: If you have multiple Smart Cart recommendation widgets you can prioritize them! All you need to do is navigate to the Smart Cart settings and scroll to the Cross-Sells Widgets. From there, you can click and drag the widgets to be in the priority you would like. It will prioritize from left to right.
